Do you want to start a mobile advertising company from scratch? Or you need a sample mobile advertising business plan template? If YES, then i advice you read on. If you are interested in the advertising industry, you can bet that there is no limit to the fortune you can make from the industry as long as you are creative and have good networking skills. If you are looking for a business to start as an entrepreneur with a PR and an advertising background, then you can consider starting your own mobile advertising company.
Although mobile advertising model just like internet advertising as been in existence for a while, but in recent time it has taken a whole new dimension. Advertising and PR experts have been able to leverage on new technology to make mobile advertising more effective than what it used to be.
Mobile advertising is a simply advert that runs on mobile devices like mobile phones, and tablets et al. Mobile adverts could be in the form of mobile web banner or mobile web poster or even SMS. The truth is that, mobile devices have become one of the top advert platforms in the world and the market is still growing rapidly.
So if you are interested in starting your own mobile advertising company, then you need to follow these 7 surefire tips to be able to setup your own mobile advertising company from the scratch and then build it to profitability within the shortest time possible;
Starting a Mobile Advertising Company – Sample Business Plan Template
1. Conduct Your Research
Although, mobile advert has been around for a while, but the industry is still evolving and that is why it is essential that you conduct your research before starting your own mobile advertising company.
The truth is that you stand to learn a lot when you conduct a research on global mobile advertising industry. You will be able to catch up with best practices in the industry and all that is trending. No doubt, if you carry out an effective research, you will be exposed to information that will guide you to successfully establish and manage your own mobile advertising company.
2. Draft Your Business Plan
There is no way you can successfully run your own mobile advertising agency without a good business plan. Your advertising agency business plan will serve as a guide and also give you a clearer picture of the future of your mobile advertising business.
So, ensure that you draft a good business plan that will scale through reality check and if you know you can’t come up with a workable business plan, then you can contract it to business consultants to help you draft one; there fees are affordable.
3. Acquire Certification in Media (Advertising and PR)
Before you can become an Advertising practitioner, you must first write and pass advertising and PR exams and become certified. You can check up online to see the next date for all the media related professional exams in your country. The truth is that if you have a media background, it will make it easier for you to pass all the certification exams.
4. Acquire Computer Programming Skills
Mobile adverts are designed by both graphics engineers and programmers. So part of the skills you need to learn are graphics and programming. You might choose not to learn these skills if you have enough cash to employ someone who already posses such skills. But the truth is that if you want to run your own mobile advertising company alone for a while, then you need to learn the skills.
5. Rent a Small Office Space
Although mobile advertising company can be operated from home, especially if it is being managed by an individual, but it pays to operate from an office facility. The truth is that you would not need a large office space to be able to run this type of business.
Just ensure that you secure an office decent enough to host the caliber of clients you will be dealing with. An office in the business district of your city might just be ideal for you – but all the same, you don’t need to go beyond your means to get a very expensive office space. It is advisable to start your business small and then grow it big.
6. Create Your Official Website
If you want your potential customers to take you seriously, then you need to operate your own official website where people can visit to access your works. As a matter of fact, people would want to run their mobile adverts with your company if they like the samples or demos of mobile adverts you have on your website.
Although you can use other means like laptops to show samples of your mobile adverts, but using an online platform will definitely give you a wider reach. Just ensure that you create an interactive website that will make it easier for you to collect data of people who visit your website. All you need to do after collecting their data is to do follow – up marketing.
7. Source for Adverts
From the research you carried out before setting up your mobile advertising company, you will be able to identify companies and organizations that you know your services will be suitable for. All you need to do is to compile the list of such companies and organizations, and then send a winning proposal to them.
The truth is that, if you include enough reasons why a mobile advert is better than other forms of advertisement, you might likely win them over. As a matter of fact, if you back your proposal with statistics that is to the advantage of mobile advertisement, you will be able to convince your potential clients to do business with you.
It is a fact that the numbers of people who make use of mobile devices is massive and it is not going to abate soon. Recent statistics shows that for every TV there are 3 mobile devices i.e. it is a ratio of 1:3; that is to tell you that the market for mobile advertising is massive.
There you have it; the 7 surefire steps to follow to be able to start your own mobile advertising company.