How to Become a Brand Ambassador for a Company

Businesses market their products and services explicitly by constantly running advert campaigns on television, radio, the Internet, and in magazines and newspapers. In addition, they advertise their products and services implicitly by engaging brand ambassadors—individuals who represent their brands or products to the public at specific events.

What is a Brand Ambassador?

A brand ambassador is someone whose role is to represent a business or brand in a positive way by expressing the company’s message to consumers or other people who would gain something from learning about the business or brand.

So, a brand ambassador typically educates consumers about a company’s product; with the aim of convincing them to buy the brand’s offers. Because their role is somewhat similar to that of a PR representative, brand ambassadors are the walking and talking embodiments of the brands they represent.

They are usually well trained and are able to answer almost any question that a potential customer might have about the products or services they represent. In essence, companies employ brand ambassadors for one major reason: to attract customers to their products and services.

Steps to Become a Brand Ambassador for a Fortune 500 Company

Having understood what a brand ambassador means and the roles they play in marketing for a business or brand, let’s now look at the steps involved in becoming a brand ambassador.

1. Take photos of yourself

Your first step towards becoming a brand ambassador is to have someone take photos of you, preferably headshots, 3/4 shots, and full-body shots. You will use these photos when applying for brand ambassador jobs since most clients will request to see them before considering you for the role.

The photos must look decent and professional, and they must be clear. Save them on your computer, so you can easily retrieve them whenever the need arises.

2. Register with brand ambassador agencies

One of the easiest ways to get brand ambassador roles is to register with agencies that link individuals looking to work as brand ambassadors to companies that need ambassadors to promote their brand. Most companies are aware that brand ambassador agencies usually have a large pool of potential ambassadors in their database, so they turn to such agencies when they need ambassadors.

Registering with a brand ambassador agency will expose you to more opportunities than searching for roles on your own.

You can search the internet to locate brand ambassador staffing agencies in your locality or beyond that you can register with. To increase your chances of landing as many brand ambassador gigs as possible, register with more than one agency.

3. Respond to offers

After registering with an agency, you will receive notices about ambassador job opportunities from time to time. Each time you receive a job notice, the agency will provide you with the details of the job. Before applying for a promotional job, be sure to read all the details of the job and understand what products or services you will be promoting.

Also, check the other requirements of the job, such as the date and times of promotion, the dress code, the job responsibilities, and the pay rate.

Only if you agree with the details of the ambassador position should you apply for it. When applying, follow all the submission guidelines. However, you must bear in mind that there are many other people vying for the same position. So, you need to do things carefully and avoid screwing up your chances with mistakes that are avoidable.

4. Follow up on applications

You won’t forgive yourself if you discovered too late that you were offered a position as a brand ambassador and have lost the opportunity because you didn’t check your email. So, start checking your email a few days after sending your application to see if you were hired for the promotional job you applied for or not.

5. Play your role

If you get hired for a brand ambassador role, your agency will usually send you a booking confirmation and will then send you more information, such as a timesheet and a report form so that you can report the results and feedback from the people you worked and interacted with while on the job.

After completing each promotional assignment, send your timesheet and paperwork to the agency. Doing this late can result in having your payments delayed beyond the typical 30- to 60-day period. Sometimes, it takes up to eight weeks to get your payment because the client sends your payment to the agency that linked them with you, and not to you directly.

How to Find Companies Looking for Brand Ambassadors

Becoming a brand ambassador can prove to be a rewarding and stimulating job, however, finding companies that need brand ambassadors in the United States can sometimes be difficult. Nonetheless, below are viable methods for locating companies in the United States that are seeking brand ambassadors.

1. Utilize Social Media

Social media is an effective resource for locating companies looking for brand ambassadors. Numerous businesses utilize social media to advertise their business, and they frequently post open positions on their accounts. Begin by following the organizations you want to engage with and checking their social media pages for job postings.

Another effective method to utilize social media would be to look for hashtags linked to company ambassador roles. Have it in mind that hashtags such as #brand ambassador, #brandambassadorwanted, or even #promotionalmodel could instantly direct you to businesses that are searching for brand ambassadors.

You could also follow prominent social media personalities in your market segment in order to determine whether brand ambassador opportunities are posted.

2. Job Search Websites

It is imperative to note that Indeed, Glassdoor or even LinkedIn are invaluable tools for finding companies seeking brand ambassadors. Brand ambassador jobs could be found by searching by areas, businesses, or key phrases. You can put in place job alerts on the above websites to be alerted whenever a fresh brand ambassador role is uploaded.

3. Participate in Trade Shows and Events

Participating in trade conferences and exhibitions in your specialty can help you make friends as well as discover companies wanting brand ambassadors.

Numerous businesses attend industry exhibitions to advertise their goods and services, and they frequently have a booth or exhibit in which prospective clients can speak with them. You can use the chance to meet with industry professionals as well as convey your willingness to be their brand ambassador.

4. Contact Marketing Firms

Marketing firms frequently work with businesses to discover brand ambassadors for their advertising activities. You could indeed ask for information from marketing firms in your neighborhood regarding any brand ambassador possibilities they might have. Despite the fact that no opportunities exist, they might very well retain your data on file for possible future chances.

5. Examine Job Boards

Brand ambassador positions could also be found on job sites such as Craigslist and GigSalad. The above webpages constantly post provisional or part-time job openings, which could be an excellent method to have your leg in the entrance as well as gain some experience.

List of Companies Seeking Brand Ambassadors

These businesses are all looking for people who can represent their corporate identity as well as advertise their goods positively. Brand ambassadors are expected to attend events, develop content for social networks, as well as interact with clients on an individual basis in a bid to build awareness and commitment.

• Nike
• Breezy Swim
• Poppy Apparel
• PMD Beauty
• Yoga Tech
• Sand Cloud
• ASICS
• Enjoy Leggings
• Lululemon
• Canon
• Red Bull
• Coca-Cola
• Amazon
• Microsoft
• Apple
• PepsiCo
• Uber
• Lyft
• Samsung
• Ross and Snow
• NYX Cosmetics
• She is clothing
• Orglamix
• Benefit Cosmetics
• Maybelline
• Sony
• Toyota
• Chevrolet
• Ford
• Honda
• Verizon
• AT&T
• T-Mobile
• Boost Mobile
• Sprint

Top Brand Ambassador Agencies

In the United States, there are multiple top brand ambassador agencies that offer outstanding solutions for companies seeking to advertise their company. Here are a few of the top firms:

• GMR Marketing: GMR Marketing is an international brand experience agency specializing in brand activations and experiences, client services, or even endorsement consulting. They’ve collaborated with companies like Microsoft, AT&T, and Mastercard.
• Brand Ambassador World: This agency has always been a full-service recruitment and retention entity that is dedicated to offering event staff, marketing models, as well as brand ambassadors for activities and experience–based promotional activities. They’ve collaborated with companies like Nike, Samsung, and Coca-Cola.
• EventPro Strategies: Note that this is a national staffing company that concentrates on offering event personnel, brand advocates, or even advertisement models for a broad spectrum of occasions as well as interactive brand building. They’ve collaborated with companies like Google, American Express, and Lululemon.
• The Kat Agency: This Company is a talent and influencer agency dedicated to offering talent for brand events, product releases, as well as collaborative marketing efforts. They’ve collaborated with companies like Pepsi, Red Bull, and Adidas.
• Attack Marketing: This is an innovative advertising firm that helps in building brand interactions or even activations for a wide range of clients. They’ve worked with companies like Toyota, Nestle, and Samsung.
• Factory 360: Well-known as a full-service conceptual promotional business that specializes in developing brand narratives and promotional campaigns for a wide range of clients. They’ve collaborated with companies like Nike, Google, and Amazon.
• Fusion Marketing: This agency is mostly an innovative advertising firm that helps in developing brand stories or rollouts for a wide range of clients. They’ve collaborated with companies like Ford, Walmart, and T-Mobile.

Frequently Asked Questions