A firearms training business is a business that offers instruction and education on safe and effective firearm handling, shooting techniques, and relevant laws and regulations.
These businesses may cater to various demographics, including law enforcement, military personnel, security professionals, and civilians seeking self-defense skills or recreational shooting experience.
According to market data, the firearms training industry has experienced steady growth in recent years, driven by factors such as increasing concerns about personal safety, heightened interest in recreational shooting sports, and a growing demand for professional training among law enforcement and security sectors.
Revenue in the firearms training sector is projected to continue rising, with opportunities for expansion into specialized training niches such as concealed carry courses, tactical shooting programs, and firearm safety seminars.
Steps on How to Start a Firearms Training Business
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Conduct Market Research
Conducting market research for a firearms training business involves several key steps to understand the industry landscape, target market, and competitive dynamics.
Firstly, identify the specific segments within the firearms training market, such as civilian self-defense, law enforcement, military, or recreational shooting.
Understand the unique needs, preferences, and regulatory requirements of each segment to tailor your training programs effectively.
Secondly, gather data on market demand and trends. Analyze industry reports, market studies, and government statistics to assess the size and growth potential of the firearms training market.
Identify emerging trends, such as increased interest in concealed carry permits or growing demand for specialized tactical training, to capitalize on market opportunities.
Next, conduct a competitor analysis to understand the strengths, weaknesses, and strategies of existing firearms training providers.
Research competitors’ training offerings, pricing structures, marketing tactics, and customer reviews to identify gaps in the market or areas where your business can differentiate itself.
Furthermore, engage with your target market directly to gather insights and feedback. Conduct surveys, focus groups, or interviews with potential customers to understand their training needs, preferences, and pain points.
a. Who is the Target Market for the Firearms Training Business?
- Individuals seeking training for personal protection and self-defense purposes, including those interested in obtaining concealed carry permits.
- Police officers, sheriff’s deputies, and other law enforcement personnel who require ongoing firearms training and certification to maintain proficiency.
- Active-duty military personnel, reservists, and veterans seeking specialized firearms training for combat readiness or career advancement.
- Private security guards, armed security personnel, and bodyguards who require firearms training as part of their job requirements.
- Enthusiasts interested in recreational shooting sports, such as target shooting, skeet shooting, or competitive shooting events.
- Hobbyists and collectors passionate about firearms who seek training to improve their shooting skills or expand their knowledge of firearms safety and handling.
- Individuals aspiring to become firearms instructors or seeking advanced training to enhance their teaching skills and qualifications.
- Businesses, organizations, or groups seeking customized firearms training programs for team building, employee development, or security purposes.
- Individuals who have recently purchased firearms for the first time and require basic firearms safety and handling training.
b. Is the Firearms Training Business a Profitable Business?
Yes, the firearms training business can be profitable due to the increasing demand for safety and proficiency training. Market data indicates steady growth, driven by factors such as rising concerns about personal safety and expanding firearm ownership. Revenue projections show a promising outlook, with opportunities for expansion into specialized training niches.
In addition, high-margin services like concealed carry courses and tactical training contribute to profitability. However, profitability depends on factors such as market saturation, competition, and regulatory compliance.
c. Are There Existing Niches in the Industry?
Yes, there are niche ideas when it comes to the firearms training business and some of them are:
- Concealed Carry Courses
- Tactical Training
- Women’s Only Classes
- Youth Firearms Safety
- Competition Shooting
- Hunter Education
- Firearms Instructor Certification
- Civilian Defense Courses
- Emergency Preparedness
- Firearms Maintenance and Repair.
d. Who are the Major Competitors?
- Gunsite Academy
- Front Sight Firearms Training Institute
- Sig Sauer Academy
- Thunder Ranch
- Tactical Response
- Shootrite Firearms Academy
- Firearms Training Associates
- Academi (formerly Blackwater)
- Personal Defense Network
- Gunsite Ranch
- KR Training
- Firearms Academy of Seattle
- Tactical Firearms Training Team
- Combat Shooting and Tactics (CSAT)
- International Tactical Training Seminars (ITTS)
- Smith & Wesson Academy
- Gunsite Training Center
- Gun Owners Action League (GOAL)
- Defensive Firearms Instruction
- Universal Shooting Academy.
e. Are There County or State Regulations or Zoning Laws for Firearms Training Businesses?
In the United States, regulations and zoning laws for firearms training businesses vary widely depending on the jurisdiction, with some states and localities imposing specific requirements and restrictions.
County or state regulations may govern aspects such as the location and operation of firearms training facilities, instructor qualifications, safety protocols, and licensing requirements.
Zoning laws may also apply, dictating where firearms-related businesses can operate within a community and imposing restrictions on factors such as proximity to schools, residential areas, or other sensitive locations.
While federal laws primarily focus on firearm sales, possession, and transfer regulations, state and local governments have considerable discretion in regulating firearms training businesses.
Some states may require firearms instructors to obtain specific certifications or licenses, undergo background checks, or meet certain training standards to conduct firearms training legally.
Additionally, zoning ordinances may designate areas for shooting ranges or firearms training facilities and impose restrictions on noise levels, operating hours, or other environmental considerations.
f. Is There a Franchise for Firearms Training Business?
No, there are not widely recognized franchises specifically for firearms training businesses. However, some companies offer licensing or affiliate programs for individuals or organizations interested in providing firearms training under their brand.
g. What Do You Need to Start a Firearms Training Business?
- Firearms Instructor Certification
- Business Plan
- Firearms Training Curriculum
- Suitable Training Facility or Range
- Liability Insurance
- Firearms and Ammunition
- Safety Equipment (e.g., eye and ear protection)
- Classroom and Range Equipment (e.g., targets, whiteboards)
- Legal Counsel (for compliance with regulations)
- Marketing Materials
- Website or Online Presence
- Administrative Tools (e.g., scheduling software, waivers).
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Choose a Memorable Business Name
When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with.
It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for a firearms training business are;
Creative Firearms Training Business Name ideas
- Jack Bauer® Firearms Training School, Inc.
- 007® Firearms Training Institute, Inc.
- Jean Claude® Firearms Training School, LLC
- Van Dame™ Firearms Training Institute, LLC
- Naim Angele® Firearms Training School, Inc.
- Target Base® Firearms Training Institute, Inc.
- Clem Monroe® Firearms Training School, Inc.
- James Manson® Firearms Training Institute, Inc.
- Shooters Anchorage™ Firearms Training School, Inc.
- Richards Woods™ Firearms Training Institute, LLC
- Sylvester Stallone® Firearms Training School, Inc.
- Raph Smith© Firearms Training Institute, LLC
- Arnold Scholes® Firearms Training School, Inc.
- Josh Ruediger ® Firearms Training Institute, Inc.
- Tony Montana® Firearms Training School, Inc.
- Green Lakeside® Firearms Training Institute, LLC
- Wanderlust Emerson™ Firearms Training School, Inc.
- Julius Norman® Firearms Training Institute, Inc.
- Peter Pan® Firearms Training School, LLC
- John Graham® Firearms Training Institute, Inc.
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Register Your Business
a. What Type of Business Structure is Best for Firearms Training Business?
The best type of business structure for a firearms training business depends on several factors, including the size of the business, the number of owners, and the level of personal liability exposure the owners are willing to accept.
However, we usually recommend a limited liability company (LLC) for firearms training business. An LLC is a popular choice for startup businesses because it offers personal liability protection for the owners while allowing them to be taxed as a pass-through entity.
Ultimately, the best business structure for a firearms training business will depend on factors such as the ownership structure, the business’s goals and objectives, and the type of services and activities offered.
b. Steps to Form an LLC
- Choose a Name for Your LLC.
- File Articles of Organization.
- Choose a registered agent.
- Decide on member vs. manager management.
- Create an LLC operating agreement.
- Comply with other tax and regulatory requirements.
- File annual reports.
c. What Type of License is Needed to Open a Firearms Training Business?
- Firearms Instructor License
- Business License
- Federal Firearms License (FFL)
- State Firearms Instructor License
- Concealed Carry Instructor Certification
- Range Operator License
- Special Use Permit (for outdoor ranges)
- Ammunition Vendor License
- Firearm Dealer License
- Occupancy Permit (for physical training facilities)
- Sales Tax Permit
- Health and Safety Compliance Certificate.
d. What Type of Certification is Needed to Open a Firearms Training Business?
Here are some certifications that you or your trainers may consider:
- Firearms Instructor Certification
- Concealed Carry Instructor Certification
- Range Safety Officer Certification
- First Aid and CPR Certification
- Business Management Certification.
e. What Documents are Needed to Open a Firearms Training Business?
- Business Plan
- Business License Application
- Firearms Instructor Certification
- Federal Firearms License (FFL)
- State Firearms Instructor License
- Range Operator License
- Liability Insurance Policy
- Facility Lease Agreement
- Safety Protocols and Procedures
- Training Curriculum Outline
- Marketing and Advertising Plan
- Employee Handbook
- Waivers and Release Forms
- Firearm Purchase Records (if selling firearms)
- Compliance Documentation for Federal, State, and Local Regulations.
f. Do You Need a Trademark, Copyright, or Patent?
For a new firearms training business, intellectual property protection may be beneficial but not mandatory. Trademarks can safeguard the business name, logo, or slogan, distinguishing it from competitors.
Copyrights protect original training materials, manuals, or website content. Patents, however, are less relevant unless the business develops unique training methods or equipment.
While not obligatory, securing trademarks and copyrights can prevent infringement and enhance brand recognition, whereas patents are generally less pertinent unless the business involves innovative training technologies or methodologies.
Ultimately, the necessity for intellectual property protection depends on the business’s specific circumstances and long-term goals.
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Cost Analysis and Budgeting
a. How Much Does It Cost to Start a Firearms Training Business?
When it comes to starting a firearms training business, the startup costs vary, and it could range from as low as $100,000 to over $500,000.
This is so because the cost of securing a facility, equipment, furnishing, and startup inventory for a standard firearms training business is on the high side.
b. What are the Costs Involved in Starting a Firearms Training Business?
- Business Registration Fees – $750.
- Legal expenses for obtaining licenses and permits – $7,800.
- Marketing, Branding, and Promotions – $2,000.
- Business Consultant Fee – $3,500.
- Insurance – $8,800.
- Rent/Lease – $100,000
- Operational Cost (salaries of employees, payments of bills et al) – $80,000
- Store Equipment (cash register, security, ventilation, signage) – $6,350
- Equipment, Furniture, and Supplies – $80,000
- Website: $1,200
- Opening party: $5,000
- Miscellaneous: $5,000
c. What Factors Determine the Cost of Opening a Firearms Training Business?
- The size and type of the firearms training business
- The choice of location
- The required licenses and permits
- The cost of hiring and paying a business consultant and attorney
- The cost of branding, promotion, and marketing of the firearms training business
- The cost of furnishing and equipping the firearms training facility
- The cost of the insurance policy covers
- The cost of registering the business
- The cost of recruiting and training your staff
- The cost for the grand opening of the firearms training business.
d. Do You Need to Build a Facility? If YES, How Much Will It Cost?
Yes, you will need to build or lease a facility for your firearms training business. The cost of building a firearms training facility will depend on several factors such as the size of the facility, location, and the types of amenities and services you plan to offer.
If you plan to build a new firearms training facility, the cost will likely be higher than if you lease or renovate an existing firearms training facility.
e. What are the Ongoing Expenses of a Firearms Training Business?
- Monthly expenses for leasing or renting a training facility or shooting range.
- Costs for electricity, water, heating, and other utilities required to operate the training facility.
- Payments for liability insurance, property insurance, and other insurance policies to protect the business against potential risks and liabilities.
- Expenses for regular maintenance and repair of firearms, shooting range equipment, safety gear, and training materials.
- Costs for purchasing ammunition, targets, and other consumable supplies used during training sessions.
- Salaries or wages for firearms instructors and range safety officers employed by the business.
- Ongoing expenses for promoting the business through digital marketing, print advertising, social media campaigns, and other marketing channels.
- Costs for developing and updating training materials, manuals, presentations, and instructional videos used during training sessions.
- Expenses for office supplies, software subscriptions, website hosting, and other administrative costs associated with running the business.
- Costs for firearms instructors to attend training workshops, seminars, or certification courses.
f. What is the Average Salary of your Staff?
- Director or Owner – $85,000 Per Annum
- Head Instructor – $65,034 Per Annum
- Account Officer – $55,000 Per Annum
- Safety and Compliance Officer – $60,300 Per Annum
- Shooting Instructors – $58,000 Per Annum.
- Marketing and Outreach Coordinator- $50,000 Per Annum
- Front Desk Manager or Administrative Staff – $40,000 Per Annum
g. How Do You Get Funding to Start a Firearms Training Business?
- Raising money from personal savings and sale of personal stocks and properties
- Raising money from investors and business partners
- Sell shares to interested investors
- Applying for a loan from your bank/banks
- Source for soft loans from your family members and friends.
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Write a Business Plan
a. Executive Summary
Jack Bauer® Firearms Training School, LLC is a premier firearms training institution located in Los Angeles, California, dedicated to providing comprehensive and professional firearms instruction to a diverse clientele.
With a focus on safety, proficiency, and real-world application, we offer a range of courses tailored to meet the needs of civilians, law enforcement personnel, security professionals, and military personnel.
At Jack Bauer® Firearms Training School, we prioritize excellence in training, professionalism, and integrity. Our team of experienced and certified firearms instructors is dedicated to providing top-quality instruction in a safe and supportive learning environment.
Whether students are seeking basic firearms safety courses, advanced tactical training, or specialized instruction for concealed carry permits, we are committed to helping them achieve their training goals.
As a leading firearms training school in Los Angeles, we are poised to capitalize on the growing demand for professional firearms instruction.
With a strategic location, a comprehensive curriculum, and a commitment to excellence, Jack Bauer® Firearms Training School, LLC is well-positioned to become the go-to destination for individuals seeking top-quality firearms training in Southern California.
b. Services and Programs
- Basic Firearms Safety Courses
- Concealed Carry Permit Training
- Tactical Shooting Courses
- Defensive Pistol Training
- Advanced Marksmanship Classes
- Law Enforcement Training Programs
- Security Guard Certification Courses
- Women’s Self-Defense Classes
- Youth Firearms Safety Courses
- Private Instruction and Customized Training Programs.
c. Mission Statement
At Jack Bauer® Firearms Training School, LLC, our mission is to provide the highest quality firearms training and education to individuals of all backgrounds and experience levels.
We are committed to promoting safety, proficiency, and responsible gun ownership through expert instruction, practical training exercises, and adherence to the highest standards of professionalism and integrity.
Vision Statement:
Our vision at Jack Bauer® Firearms Training School, LLC is to become the leading authority in firearms training and education in Los Angeles and beyond.
We aspire to be recognized as a trusted resource for individuals seeking comprehensive and effective firearms instruction, empowering them with the skills and confidence to protect themselves, their families, and their communities.
d. Goals and Objectives
At Jack Bauer® Firearms Training School, LLC, our goals are to provide exceptional firearms instruction, promote safety and responsible gun ownership, and empower individuals with the skills needed to protect themselves and others.
We aim to expand our range of courses, enhance our facilities, and maintain the highest standards of professionalism and integrity.
Our objectives include increasing enrollment, fostering community partnerships, and becoming a trusted leader in firearms training and education.
e. Organizational Structure
- Director or Owner
- Head Instructor
- Account Officer
- Safety and Compliance Officer
- Shooting Instructors
- Marketing and Outreach Coordinator
- Front Desk Manager or Administrative Staff.
Marketing Plan
a. SWOT Analysis
Strength:
- Highly skilled and certified firearms instructors with extensive experience in training civilians, law enforcement, and security professionals.
- A diverse range of courses covering basic firearms safety, tactical shooting, concealed carry permit training, and specialized programs tailored to individual needs.
- Modern training facilities equipped with indoor and outdoor shooting ranges, simulation technology, and classroom space for theoretical instruction.
- Established a reputation for delivering top-quality instruction, emphasizing safety, proficiency, and real-world application.
- Strategic location in Los Angeles, a populous and diverse metropolitan area with a strong demand for firearms training services.
Weakness:
- Reliance on local clientele may limit opportunities for expansion beyond the Los Angeles area.
- The presence of other firearms training schools and instructors in the region may pose challenges in capturing market share.
- High overhead costs associated with maintaining state-of-the-art facilities, hiring qualified instructors, and investing in equipment and technology.
- Need to adhere to strict federal, state, and local regulations governing firearms training businesses, adding complexity and administrative burden.
- Fluctuations in demand for training services based on seasonal trends or economic factors may impact revenue streams.
Opportunities:
- Potential to expand service offerings and target new customer segments, such as corporate clients, recreational shooters, or specialized training niches.
- Opportunity to develop and offer online courses or digital training resources to reach a broader audience beyond the local market.
- Collaboration with local law enforcement agencies, shooting clubs, or firearm retailers to offer joint training programs or promotional events.
- Introduction of specialized courses catering to emerging trends or specific customer needs, such as active shooter response training or firearm maintenance workshops.
- Possibility to expand the Jack Bauer® Firearms Training School brand into related areas, such as merchandise sales, consulting services, or franchise opportunities.
Threat:
- Potential changes in firearms regulations or licensing requirements at the federal, state, or local levels may impact business operations and increase compliance costs.
- Public scrutiny and backlash against firearms-related businesses, particularly in light of societal concerns about gun violence and safety.
- Economic downturns or recessions may lead to reduced consumer spending on discretionary items such as firearms training.
- Price competition from other firearms training providers or budget alternatives may pressure profit margins and revenue growth.
- The occurrence of accidents during training sessions could damage the reputation and credibility of the business, leading to a loss of trust and potential legal liabilities.
b. How Do Firearms Training Businesses Make Money?
Firearms training businesses generate revenue through various streams, including course fees for training programs. They may also offer private instruction, corporate training packages, and specialty courses for additional income.
Please note that some firearms training businesses may also generate revenue from merchandise sales, equipment rentals, certification fees, and partnerships with law enforcement agencies or corporate clients.
c. Payment Options
- Credit or Debit Card
- Cash
- Electronic Payment Systems such as PayPal or Venmo
- Checks
- Bank Transfers.
d. Sales & Advertising Strategies
Sales Strategies:
- Utilize digital advertising channels such as Google Ads, social media advertising, and targeted email campaigns to reach potential customers based on demographics, interests, and online behavior.
- Optimize your website content and blog posts with relevant keywords related to firearms training to improve search engine rankings and attract organic traffic from individuals seeking training services.
- Establish partnerships with local gun shops, shooting ranges, law enforcement agencies, and other related businesses to promote your training services. Offer referral incentives or discounts for customers who refer new clients to your business.
- Participate in community events, gun shows, and local fairs to raise awareness about your training programs.
- Create informative and engaging content such as blog posts, videos, and infographics on topics related to firearms safety, training tips, and industry news. Share this content on your website and social media channels to position your business as a trusted authority in firearms training.
- Attend industry conferences, trade shows, and networking events to connect with potential clients, industry professionals, and influencers.
- Build relationships with local shooting clubs, gun enthusiasts, and firearms organizations to expand your network and reach new customers.
- Encourage satisfied customers to leave positive reviews and testimonials on your website, social media pages, and third-party review platforms.
Financial Projection
a. How Much Should You Charge for Your Product/Service?
Here is a general overview of the typical price range for different types of firearms training services:
- Basic Firearms Safety Course: $50 to $150 per person
- Concealed Carry Permit Training: $100 to $300 per person
- Tactical Shooting Courses: $200 to $500 per person
- Advanced Marksmanship Classes: $150 to $400 per person
- Private Instruction: $75 to $200 per hour
- Corporate Training Packages: $500 to $1,500 per session
- Specialized Training Programs (e.g., Active Shooter Response): $100 to $400 per person.
b. How Much Profit Do Firearms Training Business Owners Make a Year?
Firearms training facility owners make an average of $55,000 per year. While some firearms training facility operators record profits of more than $60,000 per year, others report profits of over $80,000 per year.
c. What Factors Determine the Amount of Profit to Be Made?
- The capacity of the firearms training business
- The service and product offerings of the firearms training business
- The location the firearms training business is covering
- The management style of the firearms training business
- The business approach of the firearms training business
- The advertising and marketing strategies adopted by the firearms training business.
- The number of years the firearms training business is in business
d. What is the Profit Margin of a Firearms Training Business?
On average, the profit margin for firearms training business products ranges from 10% to 30%, depending on the location, and service offerings.
e. What is the Sales Forecast?
Below is the sales forecast for a firearms training business. It is based on the location of the business and other factors as it relates to such startups in the United States.
- First Fiscal Year (FY1): $250,000
- Second Fiscal Year (FY2): $400,000
- Third Fiscal Year (FY3): $580,000
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Set Up your Shop/Office
a. How Do You Choose a Perfect Location for Firearms Training Business?
- The demography of the location
- The demand for firearms training services in the location
- The purchasing power of the residents of the location
- Accessibility of the location
- The number of firearms training schools, and hunting bases in the location
- The local laws and regulations in the community/state
- Traffic, parking, and security et al
b. What State and City is Best to Open a Firearms Training Business?
- Houston, Texas
- Atlanta, Georgia
- Phoenix, Arizona
- Miami, Florida
- Denver, Colorado
- Dallas, Texas
- Las Vegas, Nevada
- Charlotte, North Carolina
- Nashville, Tennessee
- Salt Lake City, Utah.
c. What Equipment is Needed to Operate a Firearms Training Business?
- Firearms: Pistols, rifles, and shotguns for training purposes.
- Ammunition
- Safety Gear: Eye and ear protection for instructors and participants.
- Targets: Paper, cardboard, or steel targets for shooting practice.
- Range Equipment: Shooting benches, shooting mats, and barricades for range exercises.
- Training Aids: Dummy rounds, snap caps, and training firearms for demonstrations.
- Cleaning Supplies: Brushes, solvents, and lubricants for firearm maintenance.
- Range Safety Equipment: First aid kits, fire extinguishers, and safety signage.
- Classroom Equipment: Projectors, whiteboards, and training manuals
- Protective Barriers: Bulletproof barriers or shields for use in tactical training scenarios.
- Storage Solutions: Gun safes, cabinets, or lockers for secure storage of firearms and ammunition.
- Simulation Technology: Simulators or virtual reality systems for scenario-based training exercises.
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Hire Employees
If you are looking to start a firearms training business, then you should make plans to hire employees because you cannot run a firearms training business alone.
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Launch the Business Proper
Organizing a successful launch for a new firearms training school requires careful planning and execution. Start by defining your target market, developing a comprehensive marketing plan, and creating promotional materials to generate interest.
Secure a suitable location for the training facility and ensure it meets safety and regulatory requirements. Host an open house or launch event to showcase your facilities, introduce instructors, and offer demonstrations of your training programs.
Utilize online and offline channels to promote the launch and attract attendees, including social media, local media outlets, and industry networks.
a. What Makes a Firearms Training Business Successful?
- Being consistently reliable builds trust with clients, which can lead to repeat business and referrals.
- Excellent customer service
- Excellent facilities, services, programs and events
- Emphasis on cleanliness and safety
- Efficient operations
- Compliance with regulations
- Hiring skilled and knowledgeable employees and providing ongoing training that will ensure you deliver high-quality services.
b. What Happens During a Typical Day at a Firearms Training Business?
A typical day at a firearms training business involves a variety of activities aimed at providing effective instruction and ensuring a safe learning environment.
Instructors prepare training materials, set up shooting ranges, and conduct classes covering topics such as firearms safety, marksmanship, and tactical techniques.
Participants engage in hands-on training exercises, including live-fire drills and scenario-based simulations, while adhering to strict safety protocols. Administrative tasks such as scheduling classes, processing payments, and maintaining equipment are also performed.
Additionally, instructors may provide individualized coaching and feedback to help participants improve their skills and confidence in handling firearms.
c. What Skills and Experience Do You Need to Build a Firearms Training Business?
- Expertise in handling various firearms
- Ability to teach and communicate complex concepts clearly and effectively.
- Deep understanding of firearms safety principles and protocols.
- Previous experience as a firearms instructor or relevant training in instructional techniques.
- Knowledge of basic business principles, including marketing, finance, and operations.
- Understanding of federal, state, and local regulations governing firearms training businesses.
- Ability to provide excellent customer service and address client needs effectively.
- Capacity to adapt to changing situations and resolve issues quickly and efficiently.
- Genuine enthusiasm for firearms and a commitment to promoting responsible gun ownership and safety.