Are you about writing a digital marketing agency business plan? If YES, here is a sample SWOT analysis for a digital marketing agency to help you form a competitive strategy.
If you are looking for a business that requires less stress and perhaps minimal start – up capital to start, you can consider starting a digital marketing agency business. The cost of running a digital marketing agency when compared to the turnover you get can be poles apart (this is applicable when you have been able to establish your feet in the industry).
Economic Analysis
People that venture into digital marketing business can as a matter of fact start the business from their home and still make headway in the business. One thing is certain when it comes to digital marketing cum consulting related businesses, you are sure of making profits when you successfully produce results that are measurable for an organization.
As a matter of fact, the cost of running the digital marketing process from start to finish could be restricted to the cost of making phone calls, transportation and internet subscriptions and in some cases, materials such as digital billboards et al. With that, it is easier to place a projection on the profits you are likely going to make if you are able to successfully seal a digital marketing cum branding deal from an organization.
A Sample Digital Marketing Agency Business Plan SWOT Analysis
Zebra Plus Digital Marketing Consulting™, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured digital marketing business that can favorably compete in the highly competitive digital marketing agencies industry in the united states and the world at large.
Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Zebra Plus Digital Marketing Consulting™, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Zebra Plus Digital Marketing Consulting™, LLC;
Strength
Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient digital marketing expert, a team with excellent qualifications and experience various niche areas in the digital marketing agencies industry and other related industry.
Aside from the synergy that exists in our carefully selected digital marketing experts, our services will be measurable, result driven and guided by best practices in the industry.
Weakness
As a new digital marketing agency in Cape May – New Jersey, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive digital marketing agencies industry; that is perhaps our major weakness.
Another weakness is that we may not have the required cash to pump into promoting our business especially via main stream media (TV, Radio and Newspapers et al) the way we would want to.
Opportunities
No doubt, the opportunities available in the digital marketing agencies industry is massive considering the number of individuals and corporate organizations with active presence on the internet and of course the pretty large numbers of people who visit the internet / social media platforms on a daily basis and own mobile phones / smart phones and other related gadgets.
As a standard and world class digital marketing agency, we are ready to take advantage of any opportunity that is available in the industry.
Threat
Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a digital marketing agency or even a social media marketing company in same location where our target market exist and who may want to adopt same Business model like us.