How to Start a Restaurant on a Military Base Even If You Have No Military Ties

A restaurant business involves the operation of establishments serving food and beverages to customers. As of 2021, the global restaurant industry was valued at over $3.4 trillion, with approximately 15 million restaurants worldwide.

Factors like changing consumer preferences, technological advancements, and economic conditions heavily influence the industry’s dynamics.

Success in the restaurant business requires efficient management, quality service, and adaptation to market trends to thrive in a competitive landscape.

If you are looking to start a restaurant business on a military base, you will be expected to meet certain specific requirements. For that reason, you must ensure you have all it takes to start this business.

Steps on How to Start a Restaurant on a Military Base

1. Conduct Market Research

Conducting market research for a restaurant business on a military base is important to understand your target market, competition, and industry trends.

First, you need to clearly outline the goals of your market research. Identify the specific information you need to gather, such as target demographics, customer preferences, competitive landscape, and market size.

Next, you are expected to determine who your ideal customers are. Consider factors such as age, gender, location, income level, lifestyle, and preferences.

This information will help you tailor your offerings and marketing strategies. Identify other restaurants or similar businesses in your area.

Study their offerings, pricing, branding, customer reviews, and market positioning. This analysis will help you understand your competitive advantages and areas for differentiation.

You should create questionnaires or interview scripts to gather information directly from your target market. Ask questions about their food and drink preferences, buying habits, pricing expectations, and what they look for in a restaurant experience. You can distribute surveys online, in person, or through social media channels.

Lastly, once you have gathered data from surveys, interviews, industry reports, and observations, analyze the information. Look for patterns, trends, and opportunities.

Use this knowledge to make informed decisions about your business model, menu, pricing, marketing strategies, and customer experience.

a. Who is the Target Market for Restaurant Business on a Military Base?

The target market for a restaurant business on a military base primarily includes military personnel, their families, and civilian employees working on the base. These individuals often seek convenient dining options due to their busy schedules and restricted access to off-base facilities.

b. Is Restaurant Business on a Military Base a Profitable Business?

The restaurant business on a military base can be profitable due to its captive audience of military personnel, families, and civilian employees.

With limited dining options on the base, there’s a high demand for convenient food services. According to a report by the National Restaurant Association, military dining facilities generate around $2.7 billion in sales annually.

However, success hinges on factors like efficient operations, understanding customer preferences, and compliance with military regulations.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to restaurant business on a military base, and some of them are:

• Fast food and quick-service restaurants catering to busy personnel seeking convenient meals.
• Specialty dining options offering ethnic cuisines or unique dishes not commonly found on the base.
• Health-conscious establishments providing nutritious meal choices to support fitness and wellness goals.
• Family-friendly restaurants with kid-friendly menus and casual atmospheres.
• Grab-and-go or mobile food trucks offering on-the-move dining solutions for personnel on duty or in transit.

d. Who are the Major Competitors?

• Burger King
• Subway
• Pizza Hut
• Taco Bell
• Starbucks
• McDonald’s
• Popeyes Louisiana Kitchen
• Panda Express
• Chili’s Grill & Bar
• Dunkin’
• Dairy Queen
• KFC
• Arby’s
• A&W Restaurants
• Baskin-Robbins
• Cinnabon
• IHOP
• Jimmy John’s
• Sbarro
• Domino’s Pizza.

e. Are There County or State Regulations or Zoning Laws for Restaurant Businesses on a Military Base?

In the United States, restaurant businesses operating on military bases are subject to county or state regulations and zoning laws, similar to those governing civilian establishments. However, there are unique considerations due to the federal jurisdiction of military installations.

County or state health departments typically oversee food safety and sanitation standards, ensuring compliance with regulations to protect public health. These regulations often mirror civilian standards but may have additional requirements specific to military facilities.

Zoning laws also apply, dictating where restaurants can be located on the base and specifying permissible land use. This ensures orderly development and compatibility with surrounding infrastructure and operations.

Military bases often have their own planning and development regulations, which may differ from those of surrounding municipalities.

Additionally, the federal government, through agencies like the Department of Defense, may impose specific guidelines for businesses operating on military installations.

These guidelines may address security, contracting procedures, or other factors unique to military environments. Businesses on military bases must navigate both federal and local regulations to ensure compliance and successful operation.

Local military leadership and base commanders play a crucial role in overseeing businesses on base, working with civilian authorities to enforce regulations and address any issues that arise. They may also guide businesses regarding compliance with federal, state, and local requirements.

Ultimately, cooperation between military authorities and civilian agencies is essential to ensure that restaurant businesses on military bases operate safely and under applicable regulations.

f. Is There a Franchise for Restaurant Business on a Military Base?

Yes, there are franchise opportunities for restaurant business on a military base, and here are 10 of them;

• Subway
• Burger King
• Pizza Hut
• Taco Bell
• Starbucks
• McDonald’s
• Popeyes Louisiana Kitchen
• Dunkin’
• KFC
• Panda Express.

g. What Do You Need to Start a Restaurant Business on a Military Base?

• Secure necessary permits and licenses
• Develop a business plan
• Obtain funding or investment
• Choose a suitable location on the base
• Comply with military regulations and guidelines
• Establish supplier relationships for ingredients and supplies
• Hire and train staff
• Design and outfit the restaurant space
• Install necessary equipment and facilities
• Develop a menu tailored to the target market
• Implement food safety and sanitation protocols
• Market the restaurant to military personnel, families, and civilian employees.

2. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with.

It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for a restaurant business on a military base are;

Creative Restaurant Business Name ideas Suitable for a Military Base

• Queen Baylor® Restaurant, Inc.
• Hannah Brent™ Restaurant, LLC
• John Jackson© Military Kitchen, Inc.
• Chloe Edgar® Restaurant, Inc.
• Silo Norman® Restaurant, LLC
• Leandro April™ Restaurant, Inc.
• Jacquie Josh® Restaurant, Inc.
• Jackline Signature™ Restaurant, LLC
• Lisa Lawrence© Restaurant, Inc.
• Joy Andrew® Military Kitchen, Inc.
• Joanne Phills® Restaurant, Inc.
• Loreen Thomas™ Restaurant, Inc.
• Abby Bradon™ Restaurant, LLC
• Amie McChord® Restaurant, Inc.
• Ruth Boaz® Military Kitchen, Inc.
• Deborah David© Restaurant, Inc.
• Houston Bennard® Restaurant, Inc.
• Cynthia Who© Restaurant, LLC
• Keith Buttler® Restaurant, Inc.
• Princess Williams® Restaurant, Inc.

3. Register Your Business

a. What Type of Business Structure is Best for Restaurant Business on a Military Base?

The ideal business structure for a restaurant business on a military base is determined by a variety of factors, including the size of the company, the number of owners, the level of personal liability the owners are ready to accept, and the tax consequences of the various business structures.

However, we normally recommend that you start the business with minimal liability. An LLC is a hybrid corporate form that provides the flexibility of a partnership while also providing its owners with limited liability protection.

An LLC can have one or more owners, and the owners are not personally accountable for the debts or liabilities of the business. This business form is frequently used for small to medium-sized organizations.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Restaurant Business on a Military Base?

• Business License
• Food Service Permit
• Health Department License
• Alcohol License (if serving alcohol)
• Sign Permit
• Occupancy Permit
• Zoning Permit
• Fire Department Permit
• Music License (if playing music)
• Parking Permit.

d. What Type of Certification is Needed to Open a Restaurant Business on a Military Base?

You do not need any certifications to open a restaurant business on a military base.

e. What Documents are Needed to Open a Restaurant Business on a Military Base?

• Business plan
• Business License
• Food service permit
• Health department approval
• Lease or rental agreement
• Certificate of occupancy
• Zoning compliance documents
• Insurance policies (e.g., liability, property)
• Employment agreements or contracts
• Menu and pricing information
• Supplier contracts or agreements
• Equipment invoices or leases
• Staff training documentation
• Tax identification number (EIN)
• Military base access or clearance documentation.

f. Do You Need a Trademark, Copyright, or Patent?

A restaurant business on a military base may or may not need a trademark, copyright, or patent. Be that as it may, a restaurant business on a military base may want to consider obtaining a trademark for its business name or logo to prevent others from using similar names or logos. It can also consider obtaining a copyright for its original marketing materials, or other creative content that it produces.

4. Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Restaurant Business on a Military Base?

The cost to start a restaurant business on a military base can vary widely depending on factors such as the size of the business, location, equipment, supplies needed, staffing costs, marketing expenses, and more. However, a rough estimate could range from $80,000 to $250,000 or more, depending on the size and scope of the business.

b. What are the Costs Involved in Starting a Restaurant Business on a Military Base?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $2,300.
• Marketing, Branding, and Promotions – $2,000.
• Business Consultant Fee – $3,500.
• Insurance – $3,400.
• Rent/Lease – $70,000.
• Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills et al) – $60,000
• Start-up Inventory – $25,000
• Store Equipment (cash register, security, ventilation, signage) – $2,750
• Furnishing and Equipping the Restaurant and Kitchen – $100,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000.

c. What Factors Determine the Cost of Opening a Restaurant Business on a Military Base?

• The size and type of the restaurant business on a military base
• The choice of location
• The required licenses and permits
• The cost of hiring and paying a business consultant and attorney
• The cost of branding, promotion, and marketing of the restaurant business on a military base
• The cost of furnishing and equipping the restaurant business on a military base
• The cost of the insurance policy covers
• The cost of registering the business
• Source of your supplies and ongoing expenses
• The cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms, shoes, and caps for your employees
• The cost for the grand opening of the restaurant business on a military base.

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not necessary to build a new facility for your restaurant business on a military base, especially if you choose to operate from a rented facility. Besides, the military already has structures for all the businesses that are permitted to operate in their facilities.

e. What are the Ongoing Expenses of a Restaurant Business on a Military Base?

• Ingredient and supply costs
• Employee wages and benefits
• Rent or lease payments for the restaurant space
• Utilities (electricity, water, gas)
• Equipment maintenance and repairs
• Marketing and advertising expenses
• Insurance premiums (liability, property, etc.)
• Licensing and permit renewal fees
• Waste disposal and sanitation services
• Continuous menu development and updates
• Miscellaneous Expenses such as accounting services, legal fees, point-of-sale systems, cleaning supplies, waste disposal services, and general maintenance costs.

f. What is the Average Salary of your Staff?

• Chief Chef (Owner) – $65,000 Per Year
• Restaurant Manager – $40,000 Per Year
• Human Resources and Admin Manager $38,600 Per Year
• Accountants (Cashiers) $37,000 Per Year
• Chef (Cooks) – $40,600 Per Year
• Kitchen Assistants – $30,700 Per Year
• Waiters and Waitress – $30,000 Per Year
• Cleaners -$28,500 Per Year.

g. How Do You Get Funding to Start a Restaurant Business on a Military Base?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

5. Write a Business Plan

a. Executive Summary

Quincy Jones™ Restaurant, LLC aims to establish a vibrant and innovative dining destination within Fort Bragg Military Base, North Carolina, catering to the diverse culinary needs of military personnel, their families, and civilian employees.

Located strategically within the base, Quincy Jones™ Restaurant will occupy a prominent space, easily accessible to personnel from various units and installations.

Our commitment to quality extends beyond food; we prioritize the highest standards of cleanliness, safety, and sanitation. Quincy Jones™ Restaurant will comply with all relevant health and safety regulations, ensuring the well-being of our customers and staff.

To support our operations, we have assembled a skilled and dedicated team with extensive experience in the restaurant industry. Our staff will undergo rigorous training to uphold our commitment to excellence in service and hospitality.

b. Products and Service

Our menu will feature a fusion of classic American comfort food with international influences, reflecting the rich cultural diversity of the military community.

In addition to providing outstanding dining experiences, Quincy Jones™ Restaurant will actively engage with the Fort Bragg community through various initiatives.

These include partnerships with local vendors and suppliers, participation in base events, and support for military-related charities and organizations.

c. Mission Statement

At Quincy Jones™ Restaurant, LLC, our mission is to provide a memorable dining experience that celebrates diversity, fosters community, and exceeds expectations.

We are dedicated to serving high-quality cuisine with impeccable service, creating a welcoming environment where military personnel, their families, and civilian employees feel valued and appreciated.

Vision Statement:

Our vision at Quincy Jones™ Restaurant, LLC is to become the premier dining destination on Fort Bragg Military Base, known for our innovative menu, exceptional hospitality, and commitment to excellence.

We aspire to be a cherished part of the Fort Bragg community, contributing to its vibrancy and serving as a gathering place where individuals come together to enjoy delicious food, forge lasting connections, and create meaningful memories.

d. Goals and Objectives

Quincy Jones™ Restaurant, LLC aims to establish itself as the top dining destination at Fort Bragg Military Base, prioritizing exceptional food quality, outstanding service, and community engagement.

Our goals include providing diverse, high-quality cuisine, fostering a welcoming environment for military personnel and their families, and actively participating in base events and initiatives. We strive to exceed customer expectations, become a valued community member, and achieve long-term success.

e. Organizational Structure

• Chief Chef (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Accountants (Cashiers)
• Chef (Cooks)
• Kitchen Assistants
• Waiters and Waitress
• Cleaners

Marketing Plan

a. SWOT Analysis

Strength

• Strategic Location: Positioned within Fort Bragg Military Base, providing a captive audience of military personnel, families, and civilian employees.
• Unique Concept: Offering a fusion of American comfort food with international influences, appealing to diverse tastes within the military community.
• Experienced Team: Assembled a skilled and dedicated staff with extensive experience in the restaurant industry, ensuring high-quality service and operations.
• Community Engagement: Actively participating in base events, supporting military-related charities, and fostering a sense of belonging within the Fort Bragg community.

Weakness

• Initial Brand Recognition: As a new establishment, Quincy Jones™ Restaurant may face challenges in building brand awareness and attracting customers initially.
• Limited Customer Base: Dependency on military personnel and base visitors may result in fluctuations in business during deployments or training exercises.
• Competition: The presence of other dining options on the base and nearby civilian establishments may pose a challenge in capturing market share.

Opportunities

• Expansion of Offerings: Potential to introduce catering services, themed events, or special promotions to attract a wider customer base and increase revenue streams.
• Partnerships and Collaborations: Opportunities to collaborate with local vendors, organizations, and businesses to enhance brand visibility and community engagement.
• Market Growth: With the continuous influx of recruits and personnel, there is a growing market for dining options within Fort Bragg, presenting opportunities for expansion and increased profitability.

Threats

• Economic Factors: Fluctuations in military budgets or changes in government spending may impact the disposable income and dining habits of base residents.
• Regulatory Compliance: Strict adherence to military regulations and health standards may pose challenges in operations and require ongoing monitoring and adjustments.
• External Events: Unforeseen events such as natural disasters, security threats, or public health emergencies could disrupt operations and affect revenue generation.

b. How Do Restaurant Businesses on a Military Base Make Money?

Restaurant businesses on military bases generate revenue through various channels. They primarily earn income by selling food and beverages to military personnel, their families, and civilian employees.

In addition to the above, they may offer catering services for base events and functions. Revenue also comes from partnerships with vendors, sponsorship deals, and participation in special events. Moreover, some military-based restaurants may derive income from franchise fees paid by national or international chains.

c. Payment Options

• Credit card
• Debit card
• Cash
• Mobile payment (e.g., Apple Pay, Google Pay)
• Contactless payment
• Gift cards
• Online payment (e.g., PayPal, Venmo).

d. Sales & Advertising Strategies

• Offer discounts or special deals tailored to military personnel, such as “Military Mondays” with exclusive discounts for service members and their families.
• Advertise in base newspapers, newsletters, and digital platforms to reach the military community directly and inform them about your restaurant’s offerings and promotions.
• Collaborate with base organizations, clubs, or sports teams by sponsoring events or providing catering services.
• Social Media Marketing: Utilize social media platforms to engage with the military community, share mouth-watering photos of your dishes, announce promotions, and interact with customers through contests or polls.
• Implement a loyalty program offering rewards or discounts for repeat customers.
• Offer special discounts or perks for military personnel, veterans, and their families.
• Participate in base events, such as family days, holiday celebrations, or fitness events, by setting up booths or offering food samples.

Financial Projection

a. How Much Should You Charge for Your Product/Service?

Appetizers:

• Chicken Wings: $8 – $15
• Mozzarella Sticks: $6 – $10
• Nachos: $8 – $12
• Spinach Artichoke Dip: $7 – $12

Entrees:

• Burgers: $10 – $20
• Pasta Dishes: $12 – $25
• Salads: $8 – $18
• Sandwiches: $8 – $15

Main Courses:

• Steak: $20 – $50
• Seafood: $15 – $40
• Chicken: $12 – $25
• Vegetarian Options: $10 – $20

Sides:

• French Fries: $3 – $7
• Side Salad: $4 – $8
• Onion Rings: $4 – $8
• Mashed Potatoes: $3 – $6

Desserts:

• Cheesecake: $5 – $10
• Chocolate Cake: $6 – $12
• Apple Pie: $5 – $9
• Ice Cream Sundae: $4 – $8.

b. How Much Profit Do Restaurant Business On a Military Base Owners Make a Year?

The profit for restaurant businesses on military bases varies widely depending on factors like location, size, and efficiency. On average, owners can make anywhere from $50,000 to $150,000 annually.

However, larger and more successful establishments can generate profits exceeding $250,000 per year, while smaller or struggling ones may earn less than $50,000 annually.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the restaurant and its sales volume
• The locations the restaurant business is covering
• The management style of the restaurant
• The business approach of the restaurant
• The advertising and marketing strategies adopted by the restaurant.
• The number of years the restaurant is in business

d. What is the Profit Margin of a Restaurant Business on a Military Base Product/Service?

Profit margins for restaurant businesses generally range from 20% to 30% of total revenue. However, it’s important to note that these figures can vary based on factors such as the size of the business, cost structure, efficiency of operations, competition, and market demand.

e. What is the Sales Forecast?

• First Fiscal Year (FY1): $480,000
• Second Fiscal Year (FY2): $750,000
• Third Fiscal Year (FY3): $900,000

6. Set Up your Shop/Office

a. How Do You Choose a Perfect Location for a Restaurant Business on a Military Base?

• Choose a location near barracks, administrative buildings, or training facilities to capture a steady flow of military personnel and employees.
• Choose a spot with easy access and visibility, preferably near main entrances or thoroughfares within the base to attract both foot and vehicle traffic.
• Amenities and Facilities: Select a location with sufficient space for seating, parking, and outdoor dining if applicable. Consider access to utilities, restrooms, and other amenities to enhance customer convenience.
• Ensure compliance with military regulations and zoning laws, and consider proximity to other base amenities like recreational facilities or shopping areas to maximize foot traffic.
• Assess the long-term potential of the location, considering factors like planned base expansions, population changes, or upcoming events that may impact demand for dining options.

b. What State and City is Best to Open a Restaurant Business on a Military Base?

• Fort Bragg – Fayetteville, North Carolina
• Fort Campbell – Hopkinsville, Kentucky, and Clarksville, Tennessee
• Fort Hood – Killeen, Texas
• Joint Base Lewis-McChord – Tacoma, Washington
• Fort Benning – Columbus, Georgia
• Fort Bliss – El Paso, Texas
• Naval Station Norfolk – Norfolk, Virginia
• Fort Carson – Colorado Springs, Colorado
• Fort Stewart – Hinesville, Georgia
• Marine Corps Base Camp Pendleton – Oceanside, California.

c. What Equipment is Needed to Operate a Restaurant Business on a Military Base?

• Cooking Equipment (Grills, Fryers, Ovens, Stovetops, Microwaves, and Steamers)
• Food Preparation Equipment (Food processors, Slicers, Mixers, Cutting boards and knives, and Prep tables)
• Refrigeration and Storage (Walk-in refrigerators and freezers, Refrigerated prep tables, Reach-in refrigerators and freezers, and Shelving and storage racks)
• Serving and Display (Buffet stations, Serving trays and platters, Food warmers, and Display cases)
• Beverage Equipment (Coffee makers, Espresso machines, Soda fountains, and Ice makers)
• Dishwashing and Sanitation (Commercial dishwashers, Three-compartment sinks, Sanitizing stations, and Cleaning supplies)
• Point-of-Sale (POS) Systems
• Furniture and Fixtures (Tables and chairs, Booths, Barstools, and Lighting fixtures)
• Smallware (Plates, bowls, utensils, Glassware, Flatware, Napkins, and tablecloths)
• Safety Equipment (Fire suppression systems, First aid kits, Emergency exits and signage)
• Miscellaneous (Menu boards, POS printers, Food delivery equipment (e.g., food carts, trays), and HVAC systems for climate control.)

7. Hire Employees

Hiring employees for a restaurant business on a military base is compulsory to ensure smooth operations, comply with military regulations, and provide high-quality service to the community. When hiring, prioritize candidates with relevant experience, reliability, and strong communication skills.

Look for individuals who can adapt to the unique dynamics of a military base, collaborate effectively with coworkers, and maintain a customer-focused approach.

8. Launch the Business Proper

Organizing a launch party before opening a new restaurant business on a military base is crucial for creating buzz and building a positive brand image.

The event serves as a strategic marketing tool, attracting potential customers, local influencers, and the community. It provides a platform to showcase the business’s unique offerings, allowing attendees to experience the product firsthand.

A well-executed launch party generates excitement, fosters word-of-mouth marketing, and establishes initial customer loyalty.

In addition, it offers an opportunity to gather valuable feedback, make connections with the local community, and create a memorable first impression, setting the stage for a successful and thriving business launch.

a. What Makes a Restaurant Business on a Military Base Successful?

• Choose a good location to launch the business
• Make sure you offer a variety of meals and your services are top-notch
• Throw an open house grand party before officially opening the restaurant business on a military base
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your restaurant business
• Leverage all available online and offline platforms to promote your restaurant.

b. What Happens During a Typical Day at a Restaurant Business on a Military Base?

• The business is open for the day’s work
• The restaurant serving area and kitchen are cleaned and ready for the day’s business
• Food ingredients are purchased, washed, and ready for use or cooked
• Customer’s orders are taken and they are served or their orders are delivered to them
• The cashier collects cash and reconciles accounts for the day
• Administrative duties are carried out
• The store or warehouse is restocked when required.
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Restaurant Business on a Military Base?

• Proficiency in cooking and food preparation techniques to ensure high-quality dishes.
• Knowledge of restaurant operations, budgeting, inventory management, and financial planning.
• Ability to provide exceptional service, address customer needs, and handle inquiries or complaints professionally.
• Skills to lead and motivate a team, delegate tasks effectively, and maintain a positive work environment.
• Capacity to adjust to the unique dynamics and regulations of operating within a military base environment.
• Experience in marketing strategies, branding, and promotion to attract and retain customers.
• Skill in creating diverse, appealing menus that cater to the tastes and preferences of the military community.
• Understanding of military regulations, health codes, and safety standards relevant to restaurant operations.
• Ability to manage finances, analyze profitability, and make strategic decisions to ensure business success.
• Experience in engaging with the military community, building relationships, and participating in base events to foster loyalty and support.