Are you about starting a nursing home? If YES, here is a complete sample nursing home business plan template & feasibility report you can use for FREE.
Okay, so we have considered all the requirements for starting a nursing home. We also took it further by analyzing and drafting a sample nursing home marketing plan template backed up by actionable guerrilla marketing ideas for nursing homes. So let’s proceed to the business planning section.
When it comes to caring for people, there are several options and one of them is to take them to nursing homes. A nursing home is a private residence for the elderly, children or young people who cannot live with their families due to health reasons.
The law in the united states and in some countries states that before a nursing home can commence operations, there should be at least six residents and at least one trained nurse/caregiver there 24 hours a day and 7 days a week.
Also, a standard nursing home is expected to have a house manager, night manager, weekend activity coordinator, and 2 or more caregivers/nurses depending on the size of the facility.
Running a nursing home involves housing residents and helping them handle basic day to day tasks like bathing, taking their drugs, exercising, cleaning them up amongst others. There are people that are gifted with the ability of taking care of senior citizens.
If you think that you have a flair for taking care of the elderly, then you should consider starting a nursing home in your city.
If you have decided to start a nursing home in your city or county, then you should ensure that you carry out thorough feasibility studies and also market survey.
Business plan is yet another very important business document that you should not take for granted when launching your the business.
Below is a sample nursing home business plan template that can help you to successfully write your own with little or no hassles.
A Sample Nursing Home Business Plan Template
1. Industry Overview
The Nursing Care Facilities industry consists of For-profit nursing homes, nonprofit nursing homes, government nursing homes and skilled nursing facilities, for-profit skilled nursing facilities, nonprofit skilled nursing facilities and hospice centers.
Operators in this industry provide residential and personal-care services for elderly individuals (senior citizens) who are unable to fully care for themselves due to old age or one form of age-related disability.
Demographic trends have supported the growing demand for nursing homes, and the industry has experienced strong growth over the last half a decade.
This growth is expected to improve, driven by an improving economic environment and the continued aging of the population, which will expand the industry’s markets.
The Nursing Care Facilities Industry is indeed a very large industry and pretty much thriving in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.
Statistics has it that in the United States of America alone, there are about 31,123 licensed and registered Nursing Care Facilities scattered all across the country responsible for employing about 1,716,785 employees, and the industry rakes in a whopping sum of $132 billion annually with an annual growth rate projected at 1.6 percent between 2013 and 2018.
Please note that the Nursing Care Facilities industry has no companies with major market shares. A recent report published by IBISWORLD shows that the Nursing Care Facilities industry has boomed during the five years to 2015, driven by the aging population and a growing need for dementia care.
The report further stated that the industry, which provides residential and personal-care services for elderly individuals who are unable to fully care for themselves, has been increasingly orienting itself toward the provision of dementia care as the population continues to age; this can include medical and social assistance with the activities of daily living, such as bathing, eating and dressing.
Although franchises that primarily provide inpatient nursing and rehabilitation services are excluded from this industry, many facilities provide some nursing care and other medical supervision.
The report further shows that due to the necessity of services provided by nursing care facilities, industry revenue grew steadily during the five-year period alongside the continued aging of the baby boomer population, which spurred demand for industry services.
Over the five years to 2018, the number of adults aged 65 and older is expected to increase at an annualized 3.3 percent to 52.5 million people.
Since the elderly are more prone to injury and illness, and therefore require more assistance with daily activities, the growing share of senior adults propelled demand for nursing care facilities.
In 2018, industry revenue is expected to grow. The nursing home line of business in developed countries is still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market.
2. Executive Summary
St. Paul Linus® Nursing Home, LLC is a licensed nursing care facility that will be located in the heart of New Orleans – Louisiana in a neatly renovated and secured housing facility.
Our nursing home facility is equipped with the needed accommodation and gadgets to give comfort and security to all our residents irrespective of religious affiliations, race, and health conditions.
St. Paul Linus® Nursing Home, LLC is a family owned business that believes in the passionate pursuit of excellence. We are certain that our values will help us drive the business to enviable heights and also help us attract the number of residents that will make our facility fully occupied year in year out.
Despite the fact that we are a nursing home facility, we are going to be health conscious and customer-centric with a service culture that will be deeply rooted in the fabric of our organization.
With that, we know that we will be able to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele.
Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. St. Paul Linus® Nursing Home, LLC will provide a conducive home for our residents.
We will help residents in our facility complete daily basic and simple tasks such as taking medication or bathing, making dinner, having conversation, making appointments, budget their personal allowance, select photos for their room or album, meet neighbors and “carry out civic duties,” go grocery shopping, eat in restaurants, make emergency calls or inquiries, and exercise regularly amongst other activities.
St. Paul Linus® Nursing Home, LLC will be equipped with everything that will make life comfortable for the elderly. We will build a fitness room, library and also install a free Wi-Fi that will enable our residents surf the internet in their rooms free of charge, and there will be wireless access in all the public area within the lodging facility.
St. Paul Linus® Nursing Home, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.
We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. St. Paul Linus® Nursing Home, LLC is a family business that is owned and managed by Anthonia Lawson and her immediate family members.
Mrs. Anthonia Lawson who is a native of Fort Myers-Cape Coral is a licensed non – medical home care administrator and social health worker with over 20 years’ experience working for leading brands in the industry. She has a Master’s Degree in Public Health and she is truly passionate when it comes to taking care of the elderly and people with one form of disability or the other.
3. Our Products and Services
St. Paul Linus® Nursing Home, LLC is set to operate a standard nursing home facility in New Orleans – Louisiana. The fact that we want to become a force to reckon with in the Nursing home facility industry means that we will provide our residents a conducive accommodation.
In all that we do, we will ensure that our residents are satisfied and are willing to recommend our facility to their family members and friends. St. Paul Linus® Nursing Home, LLC will provide the following services to her clients;
- Alzheimer’s disease and dementia care
- Respite care
- End-of-life care
- Interactive care and other services
- Providing room and board
- Nursing and other supervision
- Assistance in daily living
- Housekeeping services
4. Our Mission and Vision Statement
- St. Paul Linus® Nursing Home is a business that wants to become a pacesetter in the nursing care facility industry not just in Louisiana, but throughout the region.
- Our mission is to build a nursing home facility that will meet and surpass the needs of all the residents of our facility; we want build a profitable and successful business that in the nearest future will sell franchise all across the United States.
Our Business Structure
St. Paul Linus® Nursing Home, LLC will be built on a solid foundation. From the kickoff, we have decided to recruit only qualified professionals (non – medical home care administrators, nurse’s aides, medication management counselors, county aging worker, rehabilitation counselors, and home caregivers) to man various job positions in our organization.
We are quite aware of the rules and regulations governing the nursing care industry which is why we decided to recruit only experienced and qualified employees. We hope to leverage on their expertise to build our business to be accepted in Minnesota.
When hiring, we will look out for applicants that are not just qualified and experienced, but homely, honest, customer centric and are ready to work to help us build a prosperous business.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. These are the positions that will be available at St. Paul Linus® Nursing Home, LLC;
- Chief Executive Officer
- Facility Administrator (Human Resources and Admin Manager)
- Nurse’s Aides
- Home Caregivers / County Aging Workers
- Sales and Marketing Executive
- Accounting Officer
- Security Officer
- Cleaners
5. Job Roles and Responsibilities
Chief Executive Officer:
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
- Responsible for fixing prices and signing business deals
- Responsible for providing direction for the business
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
- Reports to the board.
Facility Administrator (Admin and HR Manager)
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
- Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
- Defines job positions for recruitment and managing interviewing process
- Carries out induction for new team members
- Responsible for training, evaluation and assessment of employees
- Responsible for arranging travel, meetings and appointments
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Oversees the smooth running of the daily home activities.
Nurse’s Aides
- Responsible for managing our residents
- Handles personal injury case management
Marketing and Sales Executive
- Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Documents all customer contact and information
- Represents St. Paul Linus® Nursing Home, LLC in strategic meetings
- Helps to increase growth for St. Paul Linus® Nursing Home, LLC.
Accountant/Cashier
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managements with financial analyses, development budgets, and accounting reports
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for the organization
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensures compliance with taxation legislation
- Handles all financial transactions for St. Paul Linus® Nursing Home, LLC
- Serves as internal auditor for St. Paul Linus® Nursing Home, LLC.
Security Officers
- Ensures that the facility is secured at all time
- Controls traffic and organize parking
- Patrols around the building on a 24 hours’ basis
- Submits security reports weekly
- Any other duty as assigned by the facility administrator
Cleaners:
- Responsible for cleaning the facility at all times
- Ensures that toiletries and supplies don’t run out of stock
- Assists our residents when they need to take their bath and carry out other household tasks
- Handles any other duty as assigned by the facility manager
6. SWOT Analysis
St. Paul Linus® Nursing Home, LLC is equipped to become one of the leading nursing homes in New Orleans – Louisiana which is why we are willing to take our time to cross every ‘T’ and dot every ‘I’ as it relates to our business. We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation.
Even though our Chief Executive Officer (owner) has a robust experience in social work and taking care of people, we still went ahead to hire business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis. This is the summary of the SWOT analysis that was conducted for St. Paul Linus® Nursing Home, LLC;
- Strength:
Top on the list of what we will count as our strength is that we have a team of qualified professionals manning various job positions in our organization. As a matter of fact, they are some of the best hands in the whole of New Orleans – Louisiana and they are professionals who have what it takes to grow a business from scratch to profitability in record time.
Our location, the Business model we will be operating on, well equipped facility and our excellent customer service culture will definitely come to the fore and position us to stay highly competitive.
- Weakness:
St. Paul Linus® Nursing Home, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some experienced hands in the industry.
- Opportunities:
The opportunities that are available to nursing homes are unlimited considering the fact that we have a growing aging population in the United States. We are going to position our business to make the best out of the opportunities that will be available to us in New Orleans – Louisiana.
- Threat:
An unstable federal reimbursement model amid an uncertain regulatory environment will likely present threat to our business. Although federal funding for Medicare and Medicaid is expected to increase in 2018, continuing reimbursement pressure and regulatory uncertainty will remain a potential threat to the industry.
Another threat that may likely confront us is the arrival of a new nursing home facility, non – medical home care facility or group home facility brand in same location where ours is located.
7. MARKET ANALYSIS
- Market Trends
Because of the essential services provided by nursing homes, senior care homes, non – medical home care facilities and group homes et al, the industry was able to grow even in the face of economic stagnation. In addition, the continued growth of the aging population and people with one form of disability or the other has stimulated demand for industry services.
Since the aging population is more prone to injury and illness, and therefore requires more assistance with daily activities, the larger share of senior adults has propelled demand for senior care homes, non – medical home care facilities and of course nursing care facilities. Despite favorable demographic trends, unsatisfactory government funding has hindered industry growth.
The trend in the industry is that, players in the industry are now flexible enough to adjust their services and facilities to attract more knowledgeable and educated residents by incorporating more technology and adapting to new markets. It is now trendier to find nursing care facilities with internet and Wi-Fi.
One more trend in the industry is that, in other to make nursing homes more affordable for low income individuals, many states in the United States of America are enacting changes to the portion of Medicaid which can be applied to nursing homes, senior care facilities and group Home Facilities.
Before now, only individuals living in nursing homes were typically provided Medicaid assistance, but in recent time, there are now a growing number of states that have recognized the importance of offering Medicaid to senior citizens living in nursing care facilities.
Without a doubt, the Nursing home industry will continue to grow and become more profitable because the aging baby-boomer generation in Unites States is expected to drive demand for this specialized service.
8. Our Target Market
St. Paul Linus® Nursing Home, LLC is in business to take care of the aging population/senior citizens in New Orleans – Louisiana and other cities in Louisiana. We will ensure that we target both self – paying customers (who do not have Medicaid cover), and those who have Medicaid cover.
Largely, those who need the services of nursing home facilities are the aging population, and people with one form of disabilities or the other. Our customers can be categorized into the following;
- The aging population/senior citizens
- Every other age category that falls under the conditions listed by the physician.
Our competitive advantage
Apart from the competition that exists amongst players in the nursing home business, they also compete against other home healthcare service providers such as non-medical home care facilities, assisted living facilities and senior care facilities amongst others.
To be highly competitive in the nursing home industry means that you should be able to secure a conducive facility, deliver consistent quality service and should be able to meet the expectations of the family members paying for their loved ones in your facility.
St. Paul Linus® Nursing Home, LLC is coming into the market well prepared to favorably compete in the industry. Our facility is well positioned (centrally positioned) and visible, we have good security and the right ambience for elderly people.
Our staff are well groomed in all aspects of care and all our employees are trained to provide customized customer service to all our residents. Our services will be carried out by highly trained professional nurse aides, county aging workers and home caregivers who know what it takes to give our highly – esteemed residents value for their money.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
9. SALES AND MARKETING STRATEGY
- Sources of Income
St. Paul Linus® Nursing Home, LLC will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry. We will generate income by providing a conducive home for our residents (senior citizens).
We will help our residents complete daily basic and simple tasks like taking their medication or bathing, making dinners, having conversations, making appointments, budgeting their personal allowance, select photos for their room or album, meet neighbors and “carry out civic duties,” go grocery shopping, eat in restaurants, make emergency calls or inquiries, and exercise regularly amongst other activities.
These are the services we will offer to generate income for the business;
- Alzheimer’s disease and dementia care
- Respite care
- End-of-life care
- Interactive care and other services
- Providing room and board
- Nursing and other supervision
- Assistance in daily living
- Housekeeping services
10. Sales Forecast
One thing is certain, there would always be elderly people and citizens with one form of disability or the other who would need our services.
We are well positioned to take on the available market in New Orleans – Louisiana and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our nursing home facility.
We have been able to examine the senior scare facility market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for St. Paul Linus® Nursing Home, LLC, it is based on the location of our business and of course the wide range of related services that we will be offering;
- First Fiscal Year: $100,000 (From Self – Pay Clients): $250,000 (From Medicaid Covers)
- Second Fiscal Year: $250,000 (From Self – Pay Clients): $500,000 (From Medicaid Covers)
- Third Fiscal Year: $500,000 (From Self – Pay Clients): $1,500,000 (From Medicaid Cover)
N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
The marketing and sales strategy adopted by St. Paul Linus® Nursing Home, LLC will be based on generating long-term personalized relationships with our residents. In order to achieve that, we will ensure that we offer top notch services at affordable prices compared to what is obtainable in New Orleans – Louisiana.
All our employees will be well trained and equipped to provide excellent services as it relates to our business offering. We know that if we are consistent with offering high quality nursing care service, we will increase the number of our residents by more than 25 percent for the first year and then more than 40 percent in subsequent years.
Prior to choosing a location for St. Paul Linus® Nursing Home, LLC, we conducted a thorough market survey and feasibility studies so as to penetrate the available market and become the preferred choice for residents of New Orleans. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.
We hired experts who have good understanding of the nursing home facility industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in New Orleans – Louisiana.
In summary, St. Paul Linus® Nursing Home, LLC will adopt the following sales and marketing approach to win customers over;
- Introduce our business by sending introductory letters to residents, clubs for elderly and senior citizens with disability and other stake holders in New Orleans – Louisiana
- Advertise our business in community – based newspapers, local TV and radio stations
- List our business on yellow pages’ ads (local directories)
- Leverage on the internet to promote our business
- Engage in direct marketing
- Leverage on word of mouth marketing (referrals)
- Enter into business partnership with hospitals, government agencies and health insurance companies to canvas for clients via referrals.
- Attend healthcare related exhibitions/expos to market our services.
11. Publicity and Advertising Strategy
We are in the business to become one of the market leaders and also to maximize profits hence we are going to explore all available to promote St. Paul Linus® Nursing Home.
St. Paul Linus® Nursing Home, LLC has a long-term plan of building nursing home facilities in key cities all across the United States of America which is why we will deliberately build our brand to be accepted in New Orleans – Louisiana before venturing out. Here are the platforms we intend leveraging on to promote and advertise St. Paul Linus® Nursing Home, LLC;
- Place adverts on both print (community – based newspapers and magazines) and electronic media platforms
- Sponsor relevant community programs that appeals to the aging population
- Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
- Install our billboards in strategic locations all around New Orleans – Louisiana
- Distribute our fliers and handbills in target areas with high concentration of aging population and senior citizens with disabilities
- Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo.
12. Our Pricing Strategy
St. Paul Linus® Nursing Home, LLC will ensure that all our services are offered at highly competitive prices compared to what is obtainable in the United States of America.
On the average, nursing homes, senior care facilities and group home facility service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment. In view of that, it is easier for nursing care service providers to bill their clients based in their discretion.
Payment Options
The payment policy adopted by St. Paul Linus® Nursing Home, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.
Here are the payment options that St. Paul Linus® Nursing Home, LLC will make available to her clients;
- Payment via bank transfer
- Payment via credit cards
- Payment via online bank transfer
- Payment via check
- Payment via mobile money transfer
- Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.
13. Startup Expenditure (Budget)
When it comes to starting a nursing home facility, you should raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.
You would need money to secure a standard residential facility big enough to accommodate the number of people you plan accommodating, you need money to acquire supplies, pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to carry your overhead. The items listed below are the basics that we would need when starting our nursing home facility in the United States;
- The total fee for registering the business in the United States of America- $750.
- Legal expenses for obtaining licenses and permits – $1,500.
- Marketing promotion expenses for the grand opening of St. Paul Linus® Nursing Home, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
- The cost for hiring Consultant – $2,500.
- The cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
- The cost for leasing a standard and secured facility in New Orleans – Louisiana for 2 years – $250,000
- The cost for facility remodeling – $50,000.
- Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
- Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
- The cost for start-up inventory (stocking with a wide range of products such as toiletries, food stuffs and drugs et al) – $50,000
- Cost for the purchase of storage hardware (bins, rack, shelves,) – $3,720
- The cost for the purchase of furniture and gadgets (Beds, Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
- The cost of Launching our official website: $700
- Miscellaneous: $10,000
We would need an estimate of $750,000 to successfully set up our nursing home facility in New Orleans – Louisiana.
Generating Fund/Startup Capital for St. Paul Linus® Nursing Home, LLC
St. Paul Linus® Nursing Home, LLC is owned and financed by Mrs. Anthonia Lawson and her immediate family members. They do not intend to welcome any external business partners which is why they decided to restrict the sourcing of the startup capital to 3 major sources.
- Generate part of the startup capital from personal savings
- Source for soft loans from family members and friends
- Apply for loan from the bank
N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
14. Sustainability and Expansion Strategy
The future of a business lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.
One of our major goals of starting St. Paul Linus® Nursing Home, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to offer our nursing care services a little bit cheaper than what is obtainable in the industry and we are prepared to survive on lower profit margin for a while.
St. Paul Linus® Nursing Home, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.
We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List/Milestone
- Business Name Availability Check: Completed
- Business Registration: Completed
- Opening of Corporate Bank Accounts: Completed
- Securing Point of Sales (POS) Machines: Completed
- Opening Mobile Money Accounts: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of Insurance for the Business: Completed
- Leasing of facility and remodeling the facility: In Progress
- Conducting Feasibility Studies: Completed
- Generating capital from family members: Completed
- Applications for Loan from the bank: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Printing of Promotional Materials: In Progress
- Recruitment of employees: In Progress
- Purchase of Medical Equipment and vans et al: In Progress
- Purchase of the needed supplies, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business both online and around the community: In Progress
- Health and Safety and Fire Safety Arrangement (License): Secured
- Establishing business relationship with clubs for the elderly, hospitals, government agencies and health insurance companies in the United States of America: In Progress.