The American Association of Colleges of Nursing projects a nursing staff shortage until 2030. According to the statistics, the United States requires 1.2 million additional nursing staff to enter the workforce in the coming few years to keep up with the nearing retirement baby boomer population, which would end up leaving numerous hospitals having difficulty meeting patient care needs.
If you possess a proven history of developing and maintaining relationships with nursing professionals, then you have what it takes to be profitable in this industry. Whether you are merely opening your nursing agency or seeking to grow an established one, acquiring customers is essential to your business’s success.
Although there are various techniques for marketing a nursing agency, a few require far more resources and effort than others. Designing a sustainably grown SEO strategy, for instance, tends to take longer to develop outcomes than operating a Google Ads campaign.
However, when you’re starting out, you would like to get clients as quickly as you can. The more customers you have, the more likely it is that you will receive genuine referrals. (And hardly anything strengthens a business more than referrals.)
Nevertheless, referrals should not be the only method for obtaining new customers. They are other ways to get clients for your nursing agency.
10 Ways to Get Clients for a Nursing Agency
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Create a GMB profile
Google My Business (GMB) makes it possible to develop a free profile page on Google through which you can draw in new clients through Local Search and the Map Pack. It’s crucial to set up your existence in Google Maps because they come up in most local markets once individuals look for phrases like “[Location] nursing agencies”.
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Start a Google Ads campaign
Contemplate investing in a Google Ads campaign if you have the finance. With more than 52 million searches for senior care on Google each year, this is an excellent way to position your nursing agency at forefront of search results. The best approach to using Google Ads would be to only bid on key phrases that will generate leads for your company.
Consider what your customers will type into Google to locate nursing agency entities that offer the solutions you give. Apart from key phrases, you must ensure that the ad copy contains your main selling features – public confidence, independence, top quality care, as well as adjustable provisions – and that your homepage is proficient and insightful, such as your map location as well as contact information.
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Place advertisements in senior publications
Advertisements in senior publications, including local newsletters and magazines, can be placed in addition to Google Ads. To bring in new customers, you can include a coupon code with the advertisement, such as 20% off the first week. You could also post free classified ads in local publications and on Craigslist.
Even though magazines and newspapers are less prevalent in the electronic era, most senior citizens still favor scanning the classified ads in their neighborhood newspapers.
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Request referrals
One of the most successful strategies to get customers is to request referrals. As per the Nursing Agency Association of America’s 5th edition of the Private Duty Benchmarking Study, existing and previous clientele are the leading sources of new recommendations.
Note that the most successful strategy to garner these referrals is to establish a good working connection with clients. You could as well give existing clients rewards in return for recommendations. For instance, every 3-4 months, offer your users referral cards with a service discount if they refer pals to your agency.
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List your company on lead generation websites
Listing your nursing agency on industry lead generation sites like Caring.com and SeniorAdvisor.com is among the effective methods to attract more clients. Clients believe such impartial websites, which typically rank first in search results.
Caring.com, for instance, ranks first organically for most “[location] nursing agency” terms, such as “Southern California nursing agency”:
Owing to that, it’s imperative to get your agency registered on such web pages and ensure you can expressly benefit from the top tiers of industry lead generation sites. Furthermore, if you would like more publicity, then you should take into consideration paying for featured listings, which will place your agency at the top of the rankings in your selected market segments.
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Participate in community events
Interacting at local events boosts the exposure of your company, establishes your agency, as well as widens your networking opportunities. Furthermore, it allows your community to interact with both you and your group.
You might also speak at retirement homes, senior residences, residential care, nursing or rehabilitation centers, as well as long-term care facilities in your community. Make doubly sure you pick topics that are related and insightful for your listeners, including nourishment, workout, sexual orientation, and cognitive performance.
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Collaborate with local healthcare providers
You could as well promote your nursing agency by collaborating with local healthcare providers, such as:
- House Call Physicians
- Occupational therapists
- Planners of hospital discharges
- Staff in social services
- Homes for the Elderly
- Rehabilitation Facilities (outpatient and inpatient)
- Adult Day Care Facilities
- Facilities for Assistive Living
- Nursing Care Facilities
- Home Health Care Services (Medicare Certified)
- Social Service Organizations
- Retirement Communities with Continuing Care (CCRC)
- Disease-Specific Associations, for example, MS or ALS
- Programs run by the Veterans Administration
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Gather and disseminate feedback on digital properties
There is indeed a significant amount of rivalry between nursing agency agencies. Once you have been discovered online, you’ll need a method for standing out.
According to recent statistics, the average person peruses 10 reviews prior to actually deciding whether or not to trust a company. 89% of patients and families check the reviews, and 87% think they are valuable. Furthermore, 79% of consumers believe user reviews are as trustworthy as specific suggestions from relatives or friends.
People would therefore select the agencies with the most glowing reviews since there is a sense of trust. As a result, your agency must develop a campaign to consciously collect positive client feedback and disseminate it across your most essential sites and apps, including your homepage, GMB profile, profiles on social media as well as lead generation listings.
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Keep track of your progress
Establish a tracking system that can assist you in determining the origin of each prospective client. You could indeed garner advertising findings that detail which promotional activities helped bring in the most clients by linking your different marketing techniques, including your blog or social media accounts.
These understandings will enable you to concentrate your advertising strategy on the marketing tactics that bring the greatest number of clients.