How to Start a Mobile Bartending Business

A mobile bartending business is a type of service that provides professional bartenders and bar setups for events. Instead of operating from a fixed physical location like a traditional bar or restaurant, mobile bartending businesses bring the bar experience to the client’s desired venue, whether it’s a private home, office space, outdoor event, or any other location.

The advantage of hiring a mobile bartending business is that it provides convenience and flexibility. Clients can enjoy professional bartending services and a fully functional bar without the need to rent a physical space or worry about setting up and managing the bar themselves.

Mobile bartenders bring their expertise and equipment directly to the client, allowing them to focus on hosting their event and ensuring their guests have a great time.

Steps on How to Start a Mobile Bartending Business

Conduct Market Research

Conducting market research is an essential step when starting a mobile bartending business. First, you are expected to identify who your potential customers are, such as wedding planners, event coordinators, or individuals hosting private parties.

Determine their demographic characteristics, such as age, income, and location. Next, you are expected to analyze their pricing, services, and marketing strategies to determine how you can differentiate your business. Conduct surveys or focus groups to understand what customers are looking for in a mobile bartending service. Ask about their preferences for drinks, pricing, and customer service.

You should also determine the cost of goods sold for each drink recipe and the overhead costs associated with running the business. Analyze pricing strategies used by competitors to determine what pricing structure will be most competitive and profitable for your business.

Lastly, based on your research, you should develop a workable marketing plan that targets your ideal customers and highlights your unique selling points.

a. Who is the Target Market for Mobile Bartending Business?

Event planners who specialize in organizing social and corporate events in open spaces.
Venue owners
People who are hosting events such as birthday parties, anniversaries, and housewarming parties
Corporate clients
Wedding planners
Non-profit organizations.

b. Is Mobile Bartending Business a Profitable Business?

Yes, a mobile bartending business can be a profitable venture if managed effectively. But, please note that the profitability of such a business depends on various factors, including the demand for mobile bartending services in your area, the pricing structure, the volume of events you can secure, and your operational costs.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to mobile bartending business, and here are some of them;

Craft Cocktail Specialists
Mixology Classes and Workshops
Wedding and Special Events
Corporate Events and Brand Activations
Non-Alcoholic and Mocktail Bars.
Outdoor and Festival Bartending
Sustainable and Eco-Friendly Bars
Theme Party Specialists.

d. Who are the Major Competitors?

The Bartender Company
Mixology Bartending
Sourced Craft Cocktails
Elegant Cocktails
The Gypsy Bar
Bartenders on the Go
Mint Bartending
The Crafted Pour
The Liquid Chef
Mixology Brothers
Shaken or Stirred Bartending
Raising the Bar
Behind the Glass Bartending
Elite Event Staffing
ProShakers Bartending
Liquidmotion Bar Services
Bartenders Unlimited
City Sip Mobile Bartending
Southern Hospitality Event Services

e. Are There County or State Regulations or Zoning Laws for Mobile Bartending Businesses?

Yes, there are regulations, licenses, and zoning laws that mobile bartending businesses must comply with in the United States. However, it’s important to note that specific regulations can vary by state, county, and even city.

If your mobile bartending business serves alcohol, you will likely need to obtain the appropriate liquor license. Mobile bartending businesses must adhere to health and safety regulations to ensure food and drink preparation, handling, and service meet sanitation standards.

This may include obtaining food handler certifications, maintaining proper storage and refrigeration, and following safe handling practices. Zoning laws may restrict operating in residential areas, require specific permits for outdoor events, or impose limitations on noise levels or hours of operation. Check with local authorities to determine the necessary permits.

It is highly recommended to have appropriate insurance coverage for your mobile bartending business. This may include general liability insurance, liquor liability insurance (if serving alcohol), and worker’s compensation insurance for your staff.

Understand and fulfill your tax obligations, including registering for a tax identification number, collecting and remitting sales tax (if applicable), and paying income taxes for your business and employees.

f. Is There a Franchise for Mobile Bartending Business?

No, there are no franchise opportunities for mobile bartending businesses.

g. What Do You Need to Start a Mobile Bartending Business?

A Feasibility Report
Business and Marketing Plans
Business Licenses and Permits
Food Truck or Portable Mobile Bar
EIN (Employer Identification Number)/Federal Tax ID Number.
A Corporate Bank Account
Equipment, Machines, and Supplies
Employees
Startup and Working Capital

Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for a mobile bartending business are;

Creative Mobile Bartending Business Name ideas

Pricilla Godstone® Mobile Bartending, Inc.
Benny Fellas® Mobile Bartending, Co.
Karis White® Mobile Bartending, Inc.
Susan Madison® Mobile Bartending, Co.
David Tammy® Mobile Bartending, Inc.
Doris Kelvin® Mobile Bartending, Inc.
Alicia Zeds® Mobile Bartending, Ltd.
Hannah Bucksaw® Mobile Bartending, Inc.
Isabella Brown® Mobile Bartending, Ltd.
Grace Pickstock™ Mobile Bartending, Inc.
Thelma Annan® Mobile Bartending Company
Théodore Filipe® Mobile Bartending, Inc.
Doris Rowland™ Mobile Bartending, Inc.
Drink Court® Mobile Bartending, Inc.
Zara McPherson® Mobile Bartending, Ltd.
Cocktail Empire® Mobile Bartending, Inc.
Barry Greene® Mobile Bartending, Inc.
Drink Station™ Mobile Bartending, Inc.
Lizzy Marcos® Mobile Bartending, Inc.
Pius Geoffrey® Mobile Bartending, Inc.

Register Your Business

a. What Type of Business Structure is Best for Mobile Bartending Business?

The ideal business structure for a mobile bartending company is determined by a variety of factors, including the size of the company, the number of owners, the level of personal liability the owners are ready to accept, and the tax consequences of the various business structures.

However, we recommend that you start your business with minimal liability. An LLC is a hybrid corporate form that provides the flexibility of a partnership while also providing its owners with limited liability protection. An LLC can have one or more owners, and the owners are not personally accountable for the debts or liabilities of the business. This business form is frequently used for small to medium-sized organizations.

b. Steps to Form an LLC

Choose a Name for Your LLC.
File Articles of Organization.
Choose a registered agent.
Decide on member vs. manager management.
Create an LLC operating agreement.
Comply with other tax and regulatory requirements.
File annual reports.

c. What Type of License is Needed to Open a Mobile Bartending Business?

General Business License
Seller’s Permit
Food service permit
Vending licenses
Liquor license
Zonal Permit
Signage Permit

d. What Type of Certification is Needed to Open a Mobile Bartending Business?

You don’t need any certifications to open a mobile bartending business.

e. What Documents are Needed to Open a Mobile Bartending Business?

DBA
EIN
Business and liability insurance
Federal Tax Payer’s ID
Certificate of Incorporation
Business License
Business Plan
Operating Agreement for LLCs
Insurance Policy
Seller’s Permit
Vending license
Food service permit
Liquor license
Zonal Permit
Signage Permit

f. Do You Need a Trademark, Copyright, or Patent?

A mobile bartending business may or may not need a trademark, copyright, or patent. But, be that as it may, a mobile bartending business may want to consider obtaining a trademark for its business name or logo to prevent others from using similar names or logos that could cause confusion in the marketplace.

A mobile bartending business may want to consider obtaining a copyright for its original recipes, marketing materials, or other creative content that it produces. A mobile bartending business may also want to consider obtaining a patent if it has invented a unique piece of equipment or technology that is used in its business operations.

Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Mobile Bartending Business?

The cost to start a mobile bartending business can vary widely depending on factors such as the size of the business, location, equipment, and supplies needed, staffing costs, marketing expenses, and more. However, a rough estimate could range from $30,000 to $150,000 or more, depending on the size and scope of the business.

b. What are the Costs Involved in Starting a Mobile Bartending Business?

Legal and administrative costs (the cost of obtaining business licenses and permits, registering the business, and consulting with attorneys and accountants): $2,500
Equipment and supplies: $15,000
Staffing costs: $35,000
Rent/lease: $45,000
Marketing and advertising costs: $3,000
Insurance costs: $2,800
Food Truck or Portable Mobile Bar: $35,000
Miscellaneous Expenses: $5,000.

c. What Factors Determine the Cost of Opening a Mobile Bartending Business?

The size and type of the mobile bartending business
The choice of location
The required licenses and permits
The cost of hiring and paying a business consultant and attorney
The cost of branding, promotion, and marketing of the mobile bartending business
The cost of furnishing and equipping the mobile bartending business
The cost of the insurance policy covers
The cost of registering the business
Source of your supplies and ongoing expenses
The cost of recruiting and training your staff
The cost for the purchase and customizing of uniforms
The cost for the grand opening of the mobile bartending business.

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not necessary to build a new facility for your mobile bartending business, especially if you choose to operate from a food truck.

e. What are the Ongoing Expenses of a Mobile Bartending Business?

Staff Wages
Ingredients and Beverages (constantly replenishing the stock of ingredients, spirits, mixers, garnishes, and non-alcoholic beverages)
Glassware and Bar Supplies
Portable Bar Maintenance (Portable bars require maintenance and occasional repairs)
Marketing and Advertising
Insurance such as general liability insurance, liquor liability insurance (if serving alcohol), worker’s compensation insurance, and other relevant policies.
Licenses and permits such as general business licenses, liquor licenses, and health permits, involve ongoing fees and renewal costs.
Transportation and Fuel
Ongoing operational expenses such as rent (if applicable), utilities, phone bills, internet connectivity, office supplies, and software subscriptions for managing finances, scheduling, or point-of-sale systems.
Professional Services (financial management, legal compliance, and strategic planning)

f. What is the Average Salary of your Staff?

Chief Executive Officer (Owner) – $56,000 per year
Event Coordinator – $45,000 per year
Bookkeeper or Accountant – $42,000 per year
Bartenders – $38,000 per year
Truck Driver -$35,000 per year

g. How Do You Get Funding to Start a Mobile Bartending Business?

Raising money from personal savings and sale of personal stocks and properties
Raising money from investors and business partners
Sell shares to interested investors
Applying for a loan from your bank/banks
Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
Source for soft loans from your family members and friends.

Write a Business Plan

a. Executive Summary

Drink Station™ Mobile Bartending, Inc. is a mobile bartending business based in Los Angeles, California, specializing in providing professional bartending services for a wide range of events and occasions. We are in business to deliver exceptional and unforgettable bar experiences directly to our client’s desired venues.

We will employ a multi-channel marketing approach to reach our target audience effectively. This includes establishing a strong online presence through a professional website, social media platforms and targeted digital advertising.

Additionally, we will actively network with event planners, wedding coordinators, and local businesses to generate referrals and strategic partnerships. Word-of-mouth recommendations will also play a vital role in our marketing strategy.

Drink Station™ Mobile Bartending, Inc. is well-positioned to capture a significant share of the thriving mobile bartending market in Los Angeles, California.

With our commitment to exceptional service, professionalism, and customized experiences, we are confident in our ability to establish a reputable brand and become the go-to mobile bartending service for events of all types and sizes.

b. Products and Service

Drink Station™ Mobile Bartending offers a comprehensive range of services to meet the diverse needs of our clients. Our experienced bartenders are skilled in the exquisite crafting of cocktails, ensuring efficient service.

We provide a fully equipped mobile bar setup, including high-quality glassware, bar tools, and premium ingredients, guaranteeing an elevated bar experience.

c. Mission Statement

At Drink Station™ Mobile Bartending, Inc., our mission is to provide unparalleled mobile bartending services that elevate the bar experience at every event. We are committed to delivering exceptional craftsmanship, professionalism, and personalized service, ensuring that our clients and their guests have unforgettable moments.

Vision Statement

Our vision at Drink Station™ Mobile Bartending, Inc. is to be the premier mobile bartending service in Los Angeles, setting the standard for excellence in the industry. We strive to be recognized for our exceptional customer service, innovative mixology, and ability to create unique and engaging bar experiences.

Through continuous growth, strong partnerships, and a dedicated team, we aim to be the go-to choice for clients seeking a seamless and exceptional mobile bartending service.

d. Goals and Objectives

The goals and objectives of a mobile bartending business are to provide professional bartenders and bar setups for events and parties at various locations.

e. Organizational Structure

Chief Executive Officer
Event Coordinator
Bookkeeper or Accountant
Bartenders
Truck Driver.

Marketing Plan

a. SWOT Analysis

Strength

Our business has a team of highly skilled and experienced bartenders who excel in crafting exquisite cocktails and delivering outstanding customer service.
We offer customizable bar setups, drink menus, and themes to meet the unique preferences and requirements of our clients, providing a personalized and tailored experience.
We have established strategic partnerships with event planners, wedding coordinators, and local vendors, allowing us to collaborate seamlessly and enhance the overall event experience.
Our commitment to professionalism, reliability, and exceptional service has earned us a positive reputation among clients and industry professionals, generating repeat business and referrals.

Weakness

As a mobile bartending service based in Los Angeles, our services may be limited to the local area, which can restrict our market reach and potential client base.
The demand for events and parties may fluctuate throughout the year, with certain seasons being busier than others, which can impact our revenue and staffing requirements.

Opportunities

We have the opportunity to expand our services to neighboring cities or regions, tapping into new markets and reaching a wider audience.
By forging new partnerships with venues, event planners, and local businesses, we can increase our visibility and access a larger customer base.
Capitalizing on the growing trend of themed events, weddings, and corporate functions, we can position ourselves as specialists in providing mobile bartending services for these specific occasions.

Threats

The mobile bartending industry is becoming increasingly competitive, with new entrants and established players vying for market share. We need to stay innovative and maintain our competitive edge to differentiate ourselves.
The liquor licensing and health and safety regulations may undergo changes, which can impact our operations and require ongoing compliance efforts.
Economic downturns or uncertainties can affect consumer spending on events and parties, potentially leading to a decline in demand for mobile bartending services.

b. How Do Mobile Bartending Businesses Make Money?

Mobile bartending businesses charge service fees for providing professional bartenders and bar setups at events. The fee typically includes the cost of staff, equipment, and the overall bar experience.

Please note that if the mobile bartending service has the appropriate licenses and permits, they may sell alcoholic and non-alcoholic beverages directly to clients as part of the service. This can be an additional revenue stream, especially if the service includes a cash bar or if clients purchase drink packages.

Mobile bartending businesses can offer add-on services to enhance their overall experience. These may include mixology classes, cocktail demonstrations, or specialty services such as flair bartending or molecular mixology. These additional services can be priced separately and contribute to revenue.

c. Payment Options

Credit and debit cards
PayPal
Apple Pay and Google Wallet
Gift cards and store credit
Installment payments
Cash on delivery.

d. Sales & Advertising Strategies

Create a website that showcases your services, past events, and testimonials from satisfied clients.
Utilize social media platforms such as Instagram, Facebook, and Twitter to showcase your work, promote specials, and interact with potential clients.
Attend local industry events and tradeshows to network with other vendors, showcase your services, and promote your brand.
Offer discounts or promotions to new clients or referrals from satisfied customers.
Build relationships with event planners and venues in your area to become a preferred vendor
Focus on customer service
Utilize targeted advertising campaigns on platforms such as Google Ads or Facebook Ads to reach potential clients in your target market.

Financial Projection

a. How Much Should You Charge for Your Product/Service?

Generally, mobile bartending businesses charge in the range of $25 to $75 per hour per bartender. This rate may include the bartender’s wages, equipment, and setup. The hourly rate may increase for specialized services, such as flair bartending or mixology demonstrations, which require additional skills and expertise.

In addition to the hourly rate, there may be additional costs associated with the mobile bartending service. These can include the cost of beverages, glassware, mixers, garnishes, and any customized or premium ingredients requested by the client. Some businesses may charge separately for these items or include them in a package price.

b. How Much Profit Do Mobile Bartending Business Owners Make a Year?

According to industry estimates, some mobile bartending businesses may generate annual revenues of $100,000 to $200,000 or more, depending on the size and scope of their operations. This can translate to a range of potential profits for business owners, depending on the expenses they incur in running their business.

c. What Factors Determine the Amount of Profit to Be Made?

The capacity of the mobile bartending business and their sales volume
The location of the mobile bartending business
The management style of the mobile bartending business
The business approach of the mobile bartending business
The advertising and marketing strategies adopted by the mobile bartending business.
The number of years the mobile bartending business is in business

d. What is the Profit Margin of a Mobile Bartending Business?

In general, a profitable mobile bartending business may have a profit margin ranging from 15% to 25% or more. However, this can vary widely depending on the specific business and market.

e. What is the Sales Forecast?

First Fiscal Year (FY1): $340,000
Second Fiscal Year (FY2): $420,000
Third Fiscal Year (FY3): $560,000

Set Up your Shop/Office

a. How Do You Choose a Perfect Location for Mobile Bartending Business?

The demography of the location
The demand for mobile bartending services in the location
The purchasing power of businesses and the residents of the location
Accessibility of the location
The number of mobile bartending businesses and related food truck businesses in the location
The local laws and regulations in the community/state
Traffic, parking, and security et al

b. What State and City is Best to Open a Mobile Bartending Business?

Los Angeles, California
Las Vegas, Nevada.
Miami, Florida
Hoboken, New Jersey
Washington, D.C.
New York City, New York
Nashville, Tennessee
Fort Worth, Texas
Seattle, Washington
Chicago, Illinois

c. What Equipment is Needed to Operate a Mobile Bartending Business?

Portable Bar
Bar Tools and Utensils such as cocktail shakers, strainers, muddlers, bar spoons with twisted handles, citrus zester or peelers, bottle openers, ice tongs, garnish picks and skewers, and cutting board and knife set.
Bar Mat or Towels for spills and cleanup
Glassware such as highball glasses, rocks glasses, martini glasses, wine glasses, Collins glasses, shot glasses, champagne flutes, and pint glasses
Ice Storage and Handling (such as insulated ice buckets or coolers, ice scoops, and ice storage containers).
Speed Rails and Bottle Displays
Beverage Dispensers and Pourers
Cooling and Refrigeration (mini-fridges, coolers, or ice bins)
Cash Register and POS System
Cleaning Supplies

Hire Employees

The decision to hire or not to hire employees for a mobile bartending business depends on the size and scale of the operation. If the business is small and operates on a small scale, it may be possible for the owner to handle all aspects of the business on their own.

However, as the business grows and sales increase, it may become necessary to hire employees to handle various aspects of the operation.

Launch the Business Proper

Launching a new business is key to how successful the business can gain traction in the market space and mobile bartending business is not an exception. So, you must make sure you organize a launch party that will attract key players such as event planners, venue managers, wedding planners, and corporate organizations in your target market.

a. What Makes a Mobile Bartending Business Successful?

Choose a good location and unique style to launch the business
Make sure your services are top-notch
Throw an open house grand party before officially opening the mobile bartending business
Be deliberate with your marketing sales approach
Encourage the use of word of mouth to promote your mobile bartending business
Leverage all available online and offline platforms to promote your mobile bartending business

b. What Happens During a Typical Day at a Mobile Bartending Business?

Assess the stock of beverages, mixers, garnishes, and bar supplies. Restock as needed.
Ensure all bar tools, glassware, and portable bar setups are clean, in working order, and ready for use.
Assign bartenders to specific events based on availability, experience, and event requirements.
Ensure all necessary equipment, including the portable bar, bar tools, glassware, and beverages, are loaded and secured for transportation to the event venue.
Arrive at the event venue on time, set up the portable bar, and organize the bar area according to the event plan and layout.
Conduct a briefing with the bartending staff, reviewing the event specifics, drink menu, special requests, and any other relevant information.
Bartenders prepare and serve a variety of cocktails, mocktails, and other beverages as per client requests and the customized drink menu.
Disassemble the portable bar, pack up equipment, and ensure the event venue is left clean and tidy.

c. What Skills and Experience Do You Need to Build a Mobile Bartending Business?

Bartending Skills and Mixology Knowledge
Knowledge of Beverage Pairing
Customer Service Skills (Strong Communication Skills)
Organization and Time Management
Attention to Detail
Ability to Work in Fast-paced Environments
Problem-Solving Skills
Knowledge of Liquor Laws and Regulations
Sales and Upselling Skills
Team Management and Leadership
Event Planning and Coordination Experience
Adaptability and Flexibility
Familiarity with Bar Equipment and Tools
Inventory Management Skills
Understanding of Wine, Beer, and Spirits.