Drive Thru Coffee Kiosk Business Plan [Sample Template]

Are you about starting a coffee kiosk? If YES, here’s a complete sample drive through coffee kiosk business plan template & feasibility report you can use for FREE to raise money.

Okay, so we have considered all the requirements for starting a drive through coffee kiosk. We also took it further by analyzing and drafting a sample drive through coffee kiosk marketing plan template backed up by actionable guerrilla marketing ideas for drive through coffee kiosks. So let’s proceed to the business planning section.

If you intend opening a drive through coffee kiosk business, then you must make out time to learn the art of preparing coffee alongside other soft skills – business skills such as customer service, accounting and bargaining skills amongst others.

Starting a drive through coffee kiosk business also means that you need to have some plans in place, plans like how you intend to compete in the market, how you intend to make your business known to the people, as well as other important factors that must not be overlooked.

Before launching this type of business, it will pay you to carry out due diligence as it relates to market research, economic and cost analysis and of course feasibility studies. If you get things right before launching your drive through coffee business, it will not take you long before you break even and start smiling to the bank.

Below is a sample drive through coffee kiosk business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Drive Through Coffee Kiosk Business Plan Template

1. Industry Overview

The Coffee and Snack Shops Industry that coffee kiosk is a part of is composed of businesses that prepare or serve specialty snacks and nonalcoholic beverages including ice cream, frozen yogurt, cookies, donuts, bagels, coffee, juices, smoothies and sodas. Purchases may be consumed on site, taken to go or delivered.

There are different types of coffee drinks that you can find in a coffee shop, some of them are cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream and flavored coffee et al.

In recent time, the Coffee and Snack Shop industry has been sustained by increased consumer spending, driven by higher disposable income and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack shops increased at a fast rate than most segments in the food-service related industry, as consumers increasingly seek convenience at an affordable price.

In addition, the industry has adjusted to the ever – changing consumer preferences, especially those relating to health and diet. Going forward, these trends are expected to continue shore up demand. As a result, major coffee shop chains will invest in expansion and international growth, strengthening the revenue generated in the industry.

The Coffee and Snack Shops Industry that coffee kiosk business is a subset of is a thriving sector of the economy of the united states; which generates well over $40 billion annually from more than 55,664 registered coffees & snack shops (coffee kiosks inclusive) scattered all around the United States of America.

The industry is responsible for the direct employment of well over 686,007 people. Experts project The Coffee & Snack Shops Industry to grow at a 4.5 percent annual rate between 2011 and 2016. Starbucks and Dunkin’ Brands are the leaders in this industry; they have the lion share of the available market in the industry.

One good thing about this type of business is that coffee shops/kiosks can be located in any part of town as long as there are people living or working there. Generally, coffee shops/kiosks are located in airports, sea ports, shopping malls, hotel lobby, railway stations, bus station, campuses, hospital lobby, and sport centers and in any public facilities.

Over and above, the turnover for an average coffee shop/coffee kiosk can be as high as 50 percent and above that is why entrepreneurs who intend making good money from a business with less struggle opens their own coffee shop or coffee kiosk; they either start their own coffee shop business from the scratch or buy an existing and successful coffee franchise.

2. Executive Summary

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is a standard and registered coffee kiosk business that will be located in one of the busiest roads in Los Angeles – California. We have been able to secure an open space in the heart of town where we intend installing our drive through coffee kiosk.

We have plans to also spread across the state of California with smaller drive through kiosks – like photocopy shops strategically positioned in key areas like, campus, school districts, passport office, immigrations centers, licensing offices and recruiting centers et al.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. will be involved in the preparation and sale of a wide varieties of coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) and also snacks to our customers.

We will also engage in home delivery when customers want our products to be delivered to them in any location within the city where we have our drive through coffee kiosks positioned.

We are aware that there are several large and small scale drive through coffee kiosks/coffee shops all around Los Angeles – California, which is why we spent time and resources to conduct thorough feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have home delivery and self – service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing well – prepared coffee, our customer care is going to be second to none in the whole of Los Angeles – California. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase coffee and snacks from us.

At Mike Harry & Sons Drive Through Coffee Kiosk, Inc. our client’s best interest come first and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by delivering excellent services and also meeting our client’s needs precisely and completely. We will cultivate a working environment that provides sustainable approach to earning a living.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is a family business that is owned and managed by Mike Harry and his immediate family members. The business will be managed by his son Martins Harry, a graduate of Business Administration who has extensive experience working with one of the leading business coffee shops in the United States of America.

He will bring his wealth of experience and expertise to help build and grow Mike Harry & Sons Drive Through Coffee Kiosk, Inc. to compete favorably with other leading coffee shops/coffee kiosks in the United States of America.

3. Our Products and Services

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is in the coffee shops/coffee kiosks industry to make profit and we will ensure we go all the way to make available a wide range of coffees to our clients. We will ensure that we do all that is permitted by law in the United States of America to achieve our business goal and ambition. Our product and service offerings are listed below;

Coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.)
Other beverages
Snacks

4. Our Mission and Vision Statement

Our vision is to become one of the top 10 leading drive through coffee kiosks in the whole of Los Angeles. and to setup our well branded drive through coffee kiosks in other cities in the United States of America.
Our mission is to establish a world – class drive through coffee kiosk business that will make available a wide variety of coffee, sandwiches, pizzas and soft drinks at affordable prices to the residents of Los Angeles and other cities in the United States of America where we intend opening chains of well – branded drive through coffee kiosks.

Our Business Structure

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. do not intend to start a drive through coffee kiosk business like the usual mom and pop business around the street corner; our intention of starting a drive through coffee kiosk business is to build a standard and one stop drive through coffee kiosk in Los Angeles – California with outlets in other key cities in the United States of America.

Although our drive through coffee kiosk business might not be as big as Starbucks and Dunkin’ Brands, but we will ensure that we put the right structure in place that will support the kind of growth we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

Chief Executive Officer (Owner)
Coffee Kiosk Manager
Admin and Human Resource Manager
Bartenders/Baristas
Accountants/Cashiers
Greeters/Customer Service Agent/Table Attendant
Cleaners
Van Drivers/Deliverers
Cleaners

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling and disciplining managers; communicating values, strategies and objectives; assigning accountabilities, planning, monitoring and appraising job results; developing incentives; developing a climate for offering information and opinion; providing educational opportunities.
Creates, communicates and implements the organization’s vision, mission and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
Responsible for fixing prices and signing business deals
Responsible for providing direction for the business
Creates, communicates and implements the organization’s vision, mission and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Reports to the board

Admin and HR Manager

Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
Defines job positions for recruitment and managing interviewing process
Carries out staff induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Oversee the smooth running of the daily office activities

Coffee Kiosk Manager:

Responsible for managing the daily activities in the coffee kiosk
Ensure that the facility is in tip top shape and conducive enough to welcome customers
Interfaces with third – party providers (vendors)
Responsible for supervising and training new staff members
Reports to the Chief Executive Officer
Attends to Customers complaints and enquiries
Prepares budget and reports for the organization
Any other duty as assigned by the CEO

Bartender/Baristas:

Responsible for preparing different flavor and style of coffee for customers
Make lists of supplies in conjunction with the bar manager
Ensure that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
Responsible for quality control
Any other duty as assigned by the Bar Manager and CEO

Sales and Marketing Manager

Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
Models demographic information and analyze the volumes of transactional data generated by customer purchases
Identifies, prioritizes, reaches out to new partners, and business opportunities
Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
Documents all customer contact and information
Represents the company in strategic meetings
Helps to increase sales and growth for the business

Accountant/Cashier:

Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensuring compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization

Waiters/Waitress

Promptly attends to customers in a friendly and professional manner
Ensures that un-occupied tables are always set and ready for customers
Pulls out chairs for customers as they arrive
Handles any other duty as assigned by the Chief Operating officer/coffee kiosk manager

Van Drivers/Sandwich Deliverers:

Delivers customer’s orders promptly
Delivers correspondence for the organization
Runs errand for the organization
Handle any other duty as assigned by the floor/line manager

Cleaners:

Responsible for cleaning the facility at all times
Ensures that toiletries and supplies don’t run out of stock
Cleans both the interior and exterior of the facility
Handles any other duty as assigned by the coffee kiosk manager

N.B: Please note that the above business structure was put in place to support our vision for setting up our well–branded drive through coffee kiosks in the different locations all across the United States and also selling our franchise.

6. SWOT Analysis

Our intention of starting with just one outlet of our drive through coffee kiosk in Los Angeles–California is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then setup our well – branded drive through coffee kiosks all over Los Angeles – California and key cities in the United States.

We are fully aware that there are several coffee bars/shops/kiosks all over Los Angeles – California and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be well equipped to confront our threats.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Mike Harry & Sons Drive Through Coffee Kiosk, Inc.;

Strength:

Our location, the business model we will be operating on (chains of well – branded drive through coffee kiosks in strategic locations), varieties of payment options, a wide range of coffee and also sandwich and pizzas and our excellent customer service culture will definitely count as a strong strength for Mike Harry & Sons Drive Through Coffee Kiosk, Inc.

So also, our management team members are people who have what it takes to grow a business from start – up to profitability within a record time.

Weakness:

A major weakness that may count against us is the fact that we are a new drive through coffee kiosk business and we don’t have the financial capacity to compete with multi – million dollars chains of coffee shops like Starbucks and Dunkin’ Brands et al.

Opportunities:

The fact that we are going to be operating our drive through coffee kiosk in one of the busiest streets in Los Angeles – California, provides us with unlimited opportunities to sell our coffee and snacks to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our drive through coffee kiosks; we are well positioned to take on the opportunities that will come our way.

Threat:

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

Another threat that may likely confront us is the arrival of a new drive through coffee shop/coffee kiosk in same location where ours is located. We are not ruling out the fact that unfavorable government policies can also pose a threat to our business.

7. MARKET ANALYSIS

Market Trends

In recent time, the Coffee and Snack Shops industry has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack shops has increased at a faster rate than most segments in the foodservice related industry, as consumers increasingly seek convenience at an affordable price.

Another notable trend in the coffee and snack shops industry is that most players in the industry especially drive through coffee kiosks are known to concentrate in branding their kiosks with bright colors and graffiti so as to attract customers who ordinarily would have passed by without noticing them.

In addition, it will be difficult to find coffee shops/drive through coffee kiosks that only retail coffee; most often than not, you will get snacks and perhaps other beverages from them.

8. Our Target Market

If you are conversant with drive through coffee kiosk business in the United States of America, you will quite agree that coffee consumption has shown steady growth over the years and from all indications, the growth is not going to plummet.

Coffee addicts would always go out of their way if possible to stop by a coffee shop, pass through a drive through coffee kiosk to drink a cup of coffee.

Usually, sales for coffee triples during winter season and in most cases small coffee bars struggle to meet the demand for coffees during this period. Over and above, those who run coffee shops don’t struggle to attract clients especially if they are well positioned.

Although there are limitations to how far we can go when it comes to marketing coffee and pastries but that does not stop us in improvising on ways to generate traffic at our coffee shop. We are in business to prepare and serve a wide variety of coffee and snacks to the following groups of people;

Event Planners
Corporate Organizations
Households
Schools
Corporate Executives
Business People
Sports Men and Women
Students
Tourists

Our competitive advantage

A close study of the coffee and snack shops industry reveals that the market has become much more intensely competitive over the last ten years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are well prepared to compete favorably with other coffee shops, drive through coffee kiosks or coffee bars in Los Angeles – California.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is launching a standard drive through coffee kiosk business that will indeed become the preferred choice of residence of Los Angeles. Our drive though coffee kiosk is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Los Angeles – California.

So also, our management team members are people who have what it takes to grow a business from start to profitability in record time.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startup drive through coffee kiosk businesses) in the coffee and snacks shops industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

Sources of Income

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is in business to retail a wide variety of coffee and snacks to the residence of Los Angeles – California.

We are in the coffee and snacks shop industry to maximize profit and we are going to go all the way out to ensure that we achieve or business goals and objectives. In essence, our source of income will be the retailing of the following products at affordable prices;

Coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.)
Other beverages
Snacks

10. Sales Forecast

The truth is that when it comes to the drive through coffee kiosk business, if your coffee kiosk is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles – California and we are quite optimistic that we will meet our set target of generating enough profit from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the coffee and snacks shops industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – California.

Below are the sales projections for Mike Harry & Sons Drive Through Coffee Kiosk, Inc., it is based on the location of our business and other factors as it relates to similar startups in the United States;

First Fiscal Year-: $120,000
Second Fiscal Year-: $250,000
Third Fiscal Year-: $550,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location for Mike Harry & Sons Drive Through Coffee Kiosk, Inc., we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for residents of Los Angeles – California.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the coffee and snacks shop industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Los Angeles – California.

In other to continue to be in business and grow, we must continue to sell the coffees and snacks which is why we will go all out to empower our sales and marketing team to deliver. In summary, Mike Harry & Sons Drive Through Coffee Kiosk, Inc. will adopt the following sales and marketing approach to win customers over;

Open our drive through coffee kiosk business in a grand style with a party for all
Introduce our drive through coffee kiosk business by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stakeholders in Los Angeles – California
Ensure that we have a wide variety of coffee and snacks et al at all times
Make use of attractive hand bills to create awareness and also to give direction to our drive through coffee kiosks
Position our signage/flexi banners at strategic places around Los Angeles – California
Position our greeters to welcome and direct potential customers
Create a loyalty plan that will enable us reward our regular customers
Engage on roadshows within our neighborhood to create awareness for our drive through coffee kiosk business

11. Publicity and Advertising Strategy

In as much as our drive through coffee kiosk is well branded and well located, we will still go all out to intensify publicity for the business. We are going to explore all available means to promote our business.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. has a long – term plan of opening chains of drive through coffee kiosks in various locations all around Los Angeles and key cities in the United States of America which is why we will deliberately build our brand to be well accepted in Los Angeles before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Mike Harry & Sons Drive Through Coffee Kiosk, Inc.;

Place adverts on community based newspapers, radio and TV stations
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business
Ensure that we position our banners and billboards in strategic positions all around Los Angeles – California
Distribute our fliers and handbills in target areas in and around our neighborhood
Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Mike Harry & Sons Drive Through Coffee Kiosk, Inc. and the products we sell
Advertise our business in our official website and employ strategies that will help us pull traffic to the site
Brand all our drive through coffee kiosks, official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals

12. Our Pricing Strategy

When it comes to fixing prices for the ranges of coffees, snacks and pastries we sell, we are going to ensure that we set price in line with what is available in the coffee and snacks shops industry. The bottom line is that our customers will derive real satisfaction when they consume our coffee and pastries.

We also have plans in place to discount our coffees once in a while and also to reward our loyal customers with free cups of coffees from time to time.

Payment Options

The payment policy adopted by Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Mike Harry & Sons Drive Through Coffee Kiosk, Inc. will make available to her clients;

Payment via bank transfer
Payment with cash
Payment via credit cards
Payment via POS machines
Payment via online bank transfer
Payment via check
Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for coffee and snacks purchase without any stress on their part. Our bank account numbers will be made available on our website for clients who may want to deposit cash or make online transfer for the purchase of our coffee and snacks.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools, equipment and supplies that will be used are nearly the same everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a drive through coffee kiosk business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital on;

The total fee for registering the business in the United States of America – $750.
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
Marketing promotion expenses for the grand opening of Mike Harry & Sons Drive Through Coffee Kiosk, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
The cost for hiring business consultant – $2,500
The cost for the payment of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400
The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600
The cost for construction of standard drive through coffee kiosks – $50,000
Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500)
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
The cost for start-up inventory (Coffee beans (12 regular brands and five decaffeinated brands) – $6,000, Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. – $7,900, retail supplies (napkins, coffee bags, cleaning, etc.) – $1,840, the cost for office supplies (one month) – $287, the cost for Espresso machine – $6,000) – $16,027
The cost for coffee maker – $900, the cost for Coffee grinder – $200
The cost for food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) – $18,000
Storage hardware (bins, utensil rack, shelves, food case) – $3,720
The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
The cost for store equipment (cash register, security, ventilation, signage) – $13,750
The cost of purchase of distribution vans – $50,000
The cost for the purchase of furniture and equipment (computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000
The cost of launching a website – $600
The cost for our opening party – $5,000
Miscellaneous – $5,000

We would need an estimate of $200,000 to successfully set up our drive through coffee kiosk business in the United States of America. Please note that this amount includes the salaries of the entire staff member for the first three months of operation and the amount could be more or lower.

Generating Funds/Startup Capital for Mike Harry & Sons Drive Through Coffee Kiosk, Inc.

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as drive through coffee kiosk business.

No doubt raising startup capital for the business might not come cheap, but it is a task that an entrepreneur must go through.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is a family business that is solely owned and financed by Mike Harry and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources. These are the areas we intend generating our start – up capital;

Generate part of the start – up capital from personal savings
Source for soft loans from family members and friends
Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business would close shop.

One of our major goals of starting Mike Harry & Sons Drive Through Coffee Kiosk, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our coffee and snacks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Mike Harry & Sons Drive Through Coffee Kiosk, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dream.

Check List / Milestone

Business Name Availability Check: Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Leasing of facility and remodeling the facility (building well branded drive through kiosks): In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Graphic Designs and Printing of Packaging, Marketing / Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
Creating official website for the company: In Progress
Creating awareness for the business both online and around the community: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party/launching party planning: In Progress
Compilation of our list of products that will be available in our drive through coffee kiosk: Completed
Establishing business relationship with vendors – suppliers of coffee beans, flours and soft drinks et al: In Progress