The number of sandwiches a sandwich shop sells per day is not fixed and no one can categorically state the exact number.
No doubt, we can estimate the number of sandwiches a sandwich shop is expected to sell per day by looking at a collection of available data. As a matter of fact, the number of sandwiches in a sandwich shop will depend on a number of factors.
In this article, we will discuss some key factors that can influence the total number of sandwiches a sandwich shop is expected to sell per day.
Factors That Influence the Total Number of Sandwiches a Sandwich Shop Can Sell Per Day
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The Size and Capacity of the Sandwich Shop
One of the major factors that will determine the number of sandwiches a sandwich shop can sell per day is the size and capacity of the sandwich shop.
It is as simple as this, a sandwich shop that is big and has the capacity to produce different types of sandwiches and over 1,000 sandwiches per hour will no doubt record more sales than a mom-and-pop styled sandwich shop that only has the capacity of producing about 10 sandwiches per hour.
In essence, a sandwich shop with a bigger size and capacity will record more daily sales when compared to a small-scale sandwich shop even if they operate in the same location.
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The Location of the Sandwich Shop
Another important factor that will influence the number of sandwiches a sandwich shop is expected to sell per day is the location the sandwich shop is covering.
As expected, a sandwich shop that is located on a busy street that attracts both vehicular and human traffic will definitely record more sales than a sandwich shop that is located on a less busy street with less vehicular and human traffic.
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The Price of Your Sandwich
One of the strategies that a new business usually adopts to gain a fair share of the available market is to make sure the price of their product or services is a little bit lower than the average price in their target market location.
In view of that, the price a sandwich shop sells their sandwich without compromising the quality of the sandwich will determine the number of sandwiches the sandwich shop will sell in a day. This is how it works, if there are two sandwich shops in the same location, and they both sell the same quality of sandwiches, people will usually go to places where they will buy things cheaper.
For example, if sandwich shop A sells its sandwich for $9 and sandwich shop B sells its sandwich for $10, people will naturally gravitate to sandwich shop A.
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The Level of Competition
Another factor that will determine the number of sandwiches a sandwich shop is expected to sell per day is the level of competition the sandwich shop is exposed to.
Aside from the fact that a sandwich shop will be competing for sales with other sandwich shops, the sandwich shop will also be competing for sales with fast-food outlets and similar businesses that also sell sandwiches, hamburgers, donuts, and other similar snacks.
In essence, a sandwich shop that is exposed to less competition will sell more sandwiches when compared to a sandwich shop that is exposed to a high level of competition from different quarters.
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The Marketing and Advertising Strategies of the Sandwich Shop
Businesses usually spend part of their startup capital and ongoing budget on marketing and advertising for obvious reasons; to generate sales. In essence, the marketing and advertising strategy that a sandwich shop adopts will go a long way to determine the number of sandwiches the sandwich shop is expected to sell per day.
If a sandwich shop invests in a proven marketing and advertising strategy, it will definitely sell more sandwiches per day when compared to an average sandwich shop that does not invest in marketing and advertising but relies on the natural forces of demand and supply.
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The Quality of Customer Service
The quality of customer service deployed by a sandwich shop will determine the number of customers they will welcome per day and most importantly, the number of repeated and loyal customers they will have. As expected, the more repeated and loyal customers a sandwich shop has, the more sandwiches they are expected to sell per day.
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Menu Options
Lastly, another factor that will determine the number of sandwiches a sandwich shop is expected to sell per day is the menu options they have. For example, a sandwich shop that has a wide variety of menu options will record more sales than a sandwich store that has limited menu options.
So, if you own a sandwich store and you want to record more sales, then you should work towards giving your customers options. Make sure you have sandwiches that cater to the needs of people with different eating preferences.
Make sure vegetarians and non-vegetarians alike will find your sandwich shop welcoming. You should make plans to sell chicken sandwiches, egg sandwiches, seafood sandwiches, roast beef sandwiches, grilled cheese, ham sandwiches, Nutella sandwiches, et al.
In conclusion,
The number of sandwiches a sandwich shop is expected to sell per day will be determined by all the factors listed above and more. From available data, the average standard sandwich shop that meets all the factors listed above will expect to sell over 300 sandwiches per day.
Please note that it could be more, or less. The bottom line is that if you conduct your due diligence before opening a sandwich shop, you will make more sales than what the average sandwich shop is making in your location.