Voice Over Business Plan [Sample Template]

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A voice-over business involves providing recorded vocal performances for various media productions such as commercials, documentaries, audiobooks, video games, animations, and more. Voice-over artists use their voices to convey emotions, characters, and messages without appearing on screen.

This industry has seen substantial growth in recent years, driven by the expansion of digital media platforms and the demand for high-quality audio content.

In terms of revenue, the global voice-over market was valued at around $6.9 billion in 2020 and is projected to reach over $10 billion by 2027, with a compound annual growth rate (CAGR) of approximately 5.8%.

This growth is attributed to factors like the rising popularity of audiobooks and podcasts, the increasing demand for localization in multimedia content, and the proliferation of digital advertising.

Steps on How to Write a Voice-Over Service Business Plan

Executive Summary

Angela McKenzie® Voice Over Service, Inc. is a leading provider of premium voice-over services based in Los Angeles, California.

Founded by Angela McKenzie, an accomplished voice-over artist with over 15 years of experience in the industry, the company specializes in delivering exceptional vocal performances for a wide range of media productions, including commercials, animations, audiobooks, video games, and corporate narrations.

With a commitment to excellence and a passion for storytelling, Angela McKenzie® Voice Over Service, Inc. aims to elevate brands, captivate audiences, and bring scripts to life through the power of voice.

Angela McKenzie® Voice Over Service, Inc. has a roster of highly skilled and experienced voice-over artists, carefully selected for their versatility, professionalism, and ability to deliver outstanding performances across diverse genres and styles.

Our company operates state-of-the-art recording studios equipped with the latest audio technology, ensuring pristine sound quality and optimal production value for every project.

We prioritize client satisfaction and strive to exceed expectations by providing personalized service, quick turnaround times, and seamless communication throughout the production process.

As technology evolves and new opportunities emerge in the voice-over industry, Angela McKenzie® Voice Over Service, Inc. remains committed to innovation, creativity, and excellence.

By staying at the forefront of industry trends, investing in talent and technology, and fostering strong relationships with clients and partners, we are confident in our ability to sustain growth, expand our market presence, and continue delivering exceptional value to our clients for years to come.

Company Profile

a. Our Products and Services

Angela McKenzie® Voice Over Service, Inc. offers comprehensive voice-over solutions tailored to meet the diverse needs of clients across various industries. Our services include:

Commercial Voice Overs: Engaging and persuasive vocal performances for television and radio commercials, promotional videos, and digital advertising campaigns.
Character Voice Acting: Dynamic and versatile voice acting for animated characters in cartoons, video games, and animated films, with a focus on authenticity and character development.
Narration and Audiobooks: Professional narration services for documentaries, educational videos, e-learning courses, and audiobook productions, delivering clear, compelling, and immersive storytelling experiences.
Corporate and Industrial Voice Overs: Clear, authoritative, and articulate voice-overs for corporate presentations, training videos, instructional materials, and business communications, enhancing professionalism and clarity of message delivery.

b. Nature of the Business

Angela McKenzie® Voice Over Service, Inc. operates through a multi-faceted business model. We work with a wide range of clients across the media spectrum and industries.

c. The Industry

Angela McKenzie® Voice Over Service, Inc. will operate in the entertainment industry, specifically within the sector related to audiovisual content production.

We will intersect with various sub-industries such as film, television, radio, advertising, animation, gaming, audiobooks, and corporate communication.

d. Mission Statement

At Angela McKenzie® Voice Over Service, Inc., our mission is to deliver captivating and authentic voice-over performances that elevate brands, inspire audiences, and bring stories to life.

We are committed to providing exceptional service, unparalleled professionalism, and creative excellence to our clients, ensuring that their visions are realized and their messages are conveyed with clarity, emotion, and impact.

e. Vision Statement

Our vision at Angela McKenzie® Voice Over Service, Inc. is to be recognized as a global leader in the voice-over industry, renowned for our talent, innovation, and dedication to quality.

We aspire to continually push the boundaries of creativity, leveraging cutting-edge technology and artistic expertise to deliver unparalleled audio experiences that captivate, entertain, and inspire audiences around the world.

f. Our Tagline (Slogan)

Angela McKenzie® Voice Over Service, Inc. – “Where Every Word Finds its Voice”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Angela McKenzie® Voice Over Service, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

Founder/CEO/Owner
Studio Manager
Creative Director
Accountant
Voice Over Artists
Sales and Marketing Officer
Customer Service Representative

i. Ownership/Shareholder Structure and Board Members

Angela McKenzie (Owner and Chairman/Chief Executive Officer) 56 Percent Shares
Jessica Garcia (Board Member) 14 Percent Shares
Tony McKinney (Board Member) 10 Percent Shares
Brian Clark (Board Member) 10 Percent Shares
Emily Thompson (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

a. Strength

The company has a roster of highly skilled and experienced voice-over artists, providing a diverse range of voices and styles to cater to various client needs.
Based in Los Angeles, the heart of the entertainment industry provides access to a vast network of clients, industry professionals, and opportunities for collaboration.
Angela McKenzie® Voice Over Service, Inc. operates cutting-edge recording studios equipped with the latest technology, ensuring high-quality audio production and client satisfaction.
Angela McKenzie’s reputation as a talented voice-over artist lends credibility and prestige to the company, attracting clients seeking top-tier voice-over services.
The company prioritizes client satisfaction, offering personalized service, quick turnaround times, and clear communication throughout the project lifecycle, fostering long-term relationships and repeat business.

b. Weakness

The company’s success is closely tied to Angela McKenzie’s brand and reputation, posing a risk in the event of her absence or inability to perform.
While based in Los Angeles, reaching clients outside of the local area or expanding into international markets may require additional resources and strategic efforts.
The voice-over industry is highly competitive, with numerous freelancers and established companies vying for market share, requiring continuous innovation and differentiation to stand out.

c. Opportunities

The growing demand for audio content on digital platforms, such as podcasts, audiobooks, and online videos, presents opportunities for Angela McKenzie® Voice Over Service, Inc. to diversify its service offerings and reach new audiences.
Leveraging technology for remote collaborations and localization services can enable the company to tap into international markets and cater to clients worldwide.
Forming strategic partnerships with production companies, advertising agencies, and digital content creators can expand the company’s reach and facilitate access to new clients and projects.

i. How Big is the Industry?

The voice over service industry is a big and global industry with the potential to grow even bigger as the year goes by.

ii. Is the Industry Growing or Declining?

The voice-over service industry is experiencing substantial growth due to the rising demand for audio content. In terms of revenue, the global voice-over market was valued at around $6.9 billion in 2020 and is projected to reach over $10 billion by 2027, with a compound annual growth rate (CAGR) of approximately 5.8%.

This growth is attributed to factors like the rising popularity of audiobooks and podcasts, the increasing demand for localization in multimedia content, and the proliferation of digital advertising.

iii. What are the Future Trends in the Industry?

Future trends in the voice-over service industry include increased demand for localization services to cater to diverse global audiences, leveraging artificial intelligence and voice synthesis for efficiency and cost-effectiveness, and expansion into emerging markets such as virtual reality and augmented reality applications.

The rise of interactive voice technologies, like smart speakers and voice assistants, presents opportunities for voice-over artists to adapt their skills for interactive storytelling and branded content.

The industry will also see continued growth in audiobook and podcast production, driven by consumer preferences for on-the-go and immersive audio experiences.

Overall, staying abreast of technological advancements and evolving consumer behaviors will be important for voice-over professionals to thrive in this dynamic and competitive landscape.

iv. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to the voice-over service business, and here are some of them:

Medical Narration Voice Overs
Language Learning and Instructional Voice Overs
Meditation and Wellness App Voice Overs
Virtual Reality and Gaming Voice Overs
Character Voices for Podcasts and Audio Dramas
IVR (Interactive Voice Response) System Voice Overs
Children’s Educational Content Voice Overs.

v. Can You Sell a Franchise of Your Business in the Future?

Angela McKenzie® Voice Over Service, Inc. will not sell franchises.

d. Threats

Advances in voice synthesis and artificial intelligence may pose a threat to traditional voice-over services, potentially reducing demand for human voice talent in certain applications.
Economic fluctuations or recessions could lead to budget cuts in advertising and entertainment industries, impacting demand for voice-over services and discretionary spending on production projects.
Rapid changes in consumer preferences, content consumption habits, and industry standards require the company to stay agile and adaptable to evolving market dynamics to remain competitive.

i. Who are the Major Competitors?

Voices.com
VoiceBunny
Voice123
VoicesUS
Edge Studio
Voices For All
Such A Voice
Creative Media Design
ProComm Voices
The Voice Realm
Worldly Voices
Great American Voices
Blue Wave Voiceover
Big Fish Voice Company
Just Voices Agency
Dynamite Voice
Outspoken Voices
Voiceover Gurus
Voiceover America
Artistic Voice Productions.

ii. Is There a Franchise for Voice over Service Business?

No, there are no franchise opportunities for voice-over service businesses.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Voice Over Service Business?

While there might not be specific regulations targeting voice-over services, certain general business regulations and local ordinances may apply.

Voice-over service businesses in the United States may need to consider certain policies, regulations, and zoning laws, although these are often related to general business operations rather than specific to the voice-over industry.

Voice-over service businesses must comply with federal, state, and local tax regulations, including income tax, sales tax, and payroll tax if they have employees.

If the business collects and stores client information, it may need to adhere to data protection laws and regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) if dealing with healthcare clients.

Marketing Plan

a. Who Is Your Target Audience?

i. Age Range: Adults, typically ranging from 25 to 60 years old, encompassing professionals, marketers, producers, and content creators.

ii. Industry or Sector: Advertising agencies, marketing firms, film and television production companies, animation studios, e-learning platforms, audiobook publishers, gaming companies, corporate enterprises, and small businesses.

iii. Ethnicity: No specific ethnicity is targeted; services are tailored to cater to diverse audiences and clients.

iv. Language: Primarily English-speaking clients, but services can accommodate various languages for localization and international projects.

v. Geographical Location: Initially focused on clients within the United States, with a particular emphasis on the entertainment hubs of Los Angeles, New York, and other major metropolitan areas. However, services are available globally, leveraging remote collaboration and digital platforms.

vi. Lifestyle: Professionals and creatives involved in media production, marketing, and content creation, including busy executives, entrepreneurs, content creators, and freelancers seeking high-quality voice-over services to enhance their projects and brands.

Additionally, individuals with an interest in audiovisual content consumption, such as podcast listeners, audiobook enthusiasts, and gamers, may also be targeted.

b. Advertising and Promotion Strategies

Use FOMO to Run Photo Promotions.
Share Your Events in Local Groups and Pages.
Turn Your Social Media Channels into a Resource
Host Themed Events That Catch Attention.
Tap Into Text Marketing.
Develop Your Business Directory Profiles
Build Relationships with Other Businesses in our Area

i. Traditional Marketing Strategies

Broadcast Marketing -Television & Radio Channels.
Marketing through Direct Mail.
Print Media Marketing – Newspapers & Magazines.
Out-of-Home” marketing (OOH marketing) – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs.
Including direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

Social Media Marketing Platforms.
Influencer Marketing.
Email Marketing.
Content Marketing.
Search Engine Optimization (SEO) Marketing.
Pay-per-click (PPC).
Affiliate Marketing
Mobile Marketing.

iii. Social Media Marketing Plan

Create a personalized experience for our customers.
Create an efficient content marketing strategy.
Create a community for our audience.
Start using chatbots.
Gear up our profiles with a diverse content strategy.
Use brand advocates.
Create profiles on the relevant social media channels.
Run cross-channel campaigns.

c. Pricing Strategy

At Angela McKenzie® Voice Over Service, Inc., our pricing strategy is based on the complexity and scope of each project, ensuring fair and competitive rates for our clients.

We offer transparent pricing with options for both flat fees and hourly rates, tailored to accommodate various budgets and requirements.

We will also provide customized quotes based on factors such as script length, usage rights, turnaround time, and additional services like editing and post-production, ensuring value and flexibility for every client.

Sales and Distribution Plan

a. Sales Channels

At Angela McKenzie® Voice Over Service, Inc., we utilize multiple sales channels to reach our diverse clientele. Our primary channels include a user-friendly website where clients can browse our services, request quotes, and submit project details.

We also leverage social media platforms such as LinkedIn, Twitter, and Instagram to showcase our work and engage with potential clients.

In addition, we maintain relationships with advertising agencies, production companies, and industry networks to secure direct contracts and collaborations.

b. Inventory Strategy

At Angela McKenzie® Voice Over Service, Inc., our inventory strategy revolves around maintaining a diverse talent pool of voice-over artists to meet the varied demands of our clients.

We continuously scout and recruit talented professionals with diverse vocal styles and specialties, ensuring we have the right talent for every project.

Our inventory management focuses on effectively organizing and categorizing our talent roster based on skills, languages, accents, and experience levels.

Angela McKenzie® Voice Over Service, Inc. will also invest in ongoing training and development programs to enhance the skills and versatility of our voice-over artists, ensuring we can consistently deliver high-quality performances across a wide range of projects.

c. Payment Options for Customers

Online Payment Portal
Credit and Debit Cards
ACH Bank Transfers
Electronic Funds Transfer (EFT)
Check Payments
Wire Transfers
Mobile Payment Apps.

d. Return Policy, Incentives and Guarantees

Return Policy:

If for any reason a client is not satisfied with the delivered voice-over performance, we offer a flexible return policy. Clients can request revisions or modifications to the audio recording within a specified timeframe, typically within 7 days of delivery.

Our team will work closely with the client to address any concerns and ensure the final product meets their expectations.

In rare cases where a resolution cannot be reached, we may offer a partial refund or credit towards future services, depending on the circumstances.

Incentives:

To express our appreciation for our clients’ loyalty and support, we offer various incentives and rewards programs. These incentives may include discounted rates for bulk orders or recurring projects, referral bonuses for clients who refer new business to us, and exclusive promotional offers for seasonal or special occasions.

Additionally, we may provide access to premium features or priority scheduling for clients who enroll in our membership programs or commit to long-term partnerships.

Our goal is to incentivize repeat business, foster client relationships, and demonstrate our commitment to delivering exceptional value.

Guarantees:

As part of our commitment to excellence, we offer several guarantees to ensure client satisfaction:

Quality Guarantee: We guarantee that all voice-over recordings will meet or exceed industry standards for clarity, professionalism, and audio quality.
Timeliness Guarantee: We guarantee prompt delivery of completed voice-over projects within the agreed-upon timeframe, ensuring clients’ deadlines are met without compromising quality.
Satisfaction Guarantee: We guarantee that clients will be fully satisfied with the voice-over performance and overall service experience. If a client is not completely satisfied, we will work diligently to address any concerns and ensure their expectations are met or exceeded.
Confidentiality Guarantee: We guarantee the confidentiality and privacy of all client information, project details, and proprietary materials. We adhere to strict confidentiality protocols to protect our client’s sensitive information and intellectual property.

e. Customer Support Strategy

At Angela McKenzie® Voice Over Service, Inc., our customer support strategy is focused on delivering exceptional service and fostering positive client experiences.

We offer multichannel support through phone, email, and live chat, ensuring prompt and personalized assistance for inquiries, requests, and concerns.

Our dedicated support team is knowledgeable, courteous, and proactive, providing timely updates, guidance, and solutions throughout the project lifecycle.

We prioritize clear communication, transparency, and empathy in all interactions, striving to exceed client expectations and build long-term relationships based on trust, satisfaction, and mutual success.

Operational Plan

Angela McKenzie® Voice Over Service, Inc. executes a comprehensive operational plan to ensure efficient and high-quality voice-over production.

This plan includes talent acquisition, where we scout diverse voice artists, and ongoing training to enhance skills. Our state-of-the-art studios equipped with cutting-edge technology facilitate top-notch audio production.

We employ streamlined project management processes, from script review to final delivery, ensuring timely completion and client satisfaction.

a. What Happens During a Typical Day at a Voice-Over Service Business?

A typical day at a voice-over service business is dynamic and multifaceted. It begins with talent management, where artists are scheduled for recordings based on project requirements. Script review and preparation follow, ensuring clear understanding and direction.

In the recording studio, voice actors deliver performances under the guidance of directors. Post-production involves editing, mixing, and mastering to achieve optimal audio quality.

Client communication is ongoing, addressing inquiries, providing updates, and finalizing projects. Marketing efforts, such as promoting services and networking, may also occur.

Each day concludes with administrative tasks, including invoicing, scheduling, and planning for future projects, ensuring operational efficiency and client satisfaction.

b. Production Process

Script Review and Preparation:

Reviewing client-provided scripts to understand project requirements.
Analyzing tone, style, and intended audience.
Preparing script annotations and directions for voice actors.

Talent Selection and Scheduling:

Selecting appropriate voice-over artists based on script requirements.
Scheduling recording sessions based on the availability of talent and studio space.
Communicating session details and expectations to voice actors.

Recording Session:

Setting up recording equipment and ensuring optimal sound quality.
Directing voice actors to deliver desired performances.
Recording multiple takes for flexibility and options in post-production.

Post-Production:

Editing recordings to remove mistakes, pauses, or background noise.
Mixing multiple audio tracks to achieve the desired balance and clarity.
Adding music, sound effects, or other elements as needed.
Mastering final audio for consistency and quality across all deliverables.

Client Review and Revisions:

Sending completed audio files to clients for review.
Addressing any feedback or revision requests from clients.
Making necessary adjustments to meet client specifications.

Final Delivery:

Delivering finalized audio files to clients in their preferred format.
Ensuring prompt delivery according to agreed-upon deadlines.
Providing any additional support or follow-up as needed.

Administrative Tasks:

Managing project documentation, contracts, and agreements.
Handling billing, invoicing, and payment processing.
Updating project tracking systems and databases.
Conducting post-project evaluations and gathering client feedback for continuous improvement.

c. Service Procedure

At Angela McKenzie® Voice Over Service, Inc., our service procedure is designed for efficiency and excellence. It begins with a thorough script review and talent selection, ensuring alignment with client needs.

We schedule recording sessions in our state-of-the-art studios, providing expert direction to voice actors for optimal performances. Post-production involves meticulous editing, mixing, and mastering to deliver top-quality audio.

We prioritize client communication, providing regular updates and accommodating revisions to ensure satisfaction. Upon completion, we deliver finalized audio files promptly.

Our streamlined administrative processes ensure seamless project management, from initial inquiry to final delivery, consistently exceeding client expectations.

d. The Supply Chain

At Angela McKenzie® Voice Over Service, Inc., our supply chain encompasses various elements crucial to delivering exceptional voice-over services. This includes sourcing talent from diverse backgrounds and specialties to meet client needs.

We maintain relationships with recording studios equipped with state-of-the-art technology for optimal sound quality. Our administrative processes ensure seamless coordination of schedules, contracts, and payments.

e. Sources of Income

At Angela McKenzie® Voice Over Service, Inc., our primary sources of income include fees charged for voice-over services, which vary based on project complexity and scope. We generate revenue through client contracts for commercials, documentaries, audiobooks, and more.

Additionally, we offer additional services such as script writing, editing, and post-production, contributing to our income streams. Our diversified revenue sources ensure financial stability and growth opportunities.

Financial Plan

a. Amount Needed to Start Your Voice Over Service Company Business?

Angela McKenzie® Voice Over Service, Inc. would need an estimate of $250,000 to successfully set up our voice-over service studio (company) in the United States of America. Note that this amount includes the salaries of all the staff for the first month of operation.

b. What are the Costs Involved?

Business Registration Fees – $750.
Legal expenses for obtaining licenses and permits – $2,300.
Marketing, Branding, and Promotions – $5,000.
Business Consultant Fee – $2,500.
Insurance – $2,400.
Rent/Lease – $50,000.
Studio Equipment and Setup: $150,000
Operational Cost (salaries of employees, payments of bills et al) – $30,000
Website: $600
Opening party: $3,000
Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Angela McKenzie® Voice Over Service, Inc. will not build a new facility for our voice-over service company. We will start by leasing a standard studio facility.

d. What are the Ongoing Expenses for Running a Voice Over Service Business?

Salaries and Wages
Monthly rental or lease payments for office space, recording studios, or other facilities.
Utilities
Equipment Maintenance
Costs associated with software licenses for audio editing, project management, and accounting software.
Ongoing expenses for promoting the business through online advertising, social media campaigns, and industry networking events.
Insurance Premiums
Professional Fees for legal services, accounting services, and other professional consulting fees.
Royalties and Licensing Fees for the use of copyrighted material, such as music or sound effects, in voice-over productions.
Investments in workshops, courses, and seminars to keep voice-over artists and staff up-to-date with industry trends and developments.

e. What is the Average Salary of Your Staff?

Founder/CEO/Owner – $75,000 Per Year
Studio Manager – $60,000 Per Year
Creative Director – $55,000 Per Year
Accountant – $50,000 Per Year
Voice Over Artists – $45,000 Per Year
Sales and Marketing Officer – $40,000 Per Year
Customer Service Representative – $40,000 Per Year

f. How Do You Get Funding to Start a Voice Over Service Business?

Raising money from personal savings and sale of personal stocks and properties
Raising money from investors and business partners
Sell shares to interested investors
Applying for a loan from your bank/banks
Pitching your business idea and applying for business grants and seed funding from, the government, donor organizations, and angel investors
Source for soft loans from your family members and friends.

Financial Projection

a. How Much Should You Charge for your Product/Service?

We offer flexible pricing models, including per-task rates, hourly rates, and subscription-based plans. This ensures that our services are accessible to a wide range of clients while providing them with the flexibility to choose a payment structure that aligns with their needs.

b. Sales Forecast?

First Fiscal Year (FY1): $250,000
Second Fiscal Year (FY2): $350,000
Third Fiscal Year (FY3): $450,000

c. Estimated Profit You Will Make a Year?

Angela McKenzie® Voice Over Service, Inc. is projecting to make;

First Fiscal Year (FY1): (20% of revenue generated)
Second Fiscal Year (FY2): (25% of revenue generated)
Third Fiscal Year (FY3): (30% of revenue generated)

d. Profit Margin of a Voice-Over Service Company Business

The profit margin of a voice-over service company business is not fixed. It could range from 10 percent to 30 percent depending on some unique factors.

Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

At Angela McKenzie® Voice Over Service, Inc., our growth strategy focuses on expanding our client base through targeted marketing efforts, strategic partnerships, and exceptional service delivery.

We aim to diversify our service offerings to meet evolving industry demands, invest in talent development and technology upgrades, and expand our geographical reach.

b. Where do you intend to expand to and why?

Angela McKenzie® Voice Over Service, Inc. plans to expand to

Los Angeles, California
New York City, New York
Atlanta, Georgia
Chicago, Illinois
Nashville, Tennessee
Miami, Florida
Dallas, Texas
San Francisco, California
Seattle, Washington
Austin, Texas.

Internationally, we plan to expand to Canada.

The reason we intend to expand to these geographic locations is the fact that available statistics show that the cities listed above have a growing voice-over services market, making them potentially attractive markets for voice-over service businesses.

Exit Plan

The founder of Angela McKenzie® Voice Over Service, Inc. plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor.

This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.