How to Start a Microblading Business

A microblading business is a specialized service that offers semi-permanent eyebrow enhancements through a technique called microblading.

In this process, a trained technician manually implants pigment into the skin using a handheld tool with fine needles, creating natural-looking hair strokes that mimic the appearance of real eyebrows.

This procedure is popular among individuals looking to enhance the shape, fullness, and symmetry of their eyebrows. The microblading industry has experienced significant growth in recent years, driven by increasing demand for eyebrow treatments and advancements in technique and technology.

According to market research, the global microblading market was valued at approximately $172 million in 2020 and is projected to reach over $260 million by 2027, with a compound annual growth rate (CAGR) of around 6.1%.

This growth is fueled by factors such as rising beauty consciousness, the influence of social media, and the desire for low-maintenance beauty solutions.

Microblading businesses often offer additional services like eyebrow shaping, tinting, and aftercare to cater to their clientele’s diverse needs.

Steps on How to Start a Microblading Business

1. Conduct Market Research

Conducting thorough market research is crucial for the success of your microblading business. It helps you understand your target market, competition, and industry trends.

First, clearly outline your research goals. What do you want to learn from your market research? Are you looking to identify your target audience, assess demand, analyze competitors, or understand pricing strategies?

Determine who your potential customers are. Consider demographics (age, gender, location), psychographics (lifestyle, interests, behaviours), and beauty concerns.

This will help you tailor your services and marketing efforts effectively. Research existing microblading businesses in your area.

Identify their strengths, weaknesses, pricing, services offered and customer reviews. This information will help you position your business uniquely and identify areas for improvement.

Lastly, Organize the data you’ve gathered and extract meaningful insights. Look for patterns, trends, and correlations that can guide your business decisions.

Based on your research, develop strategies to differentiate your microblading business, tailor your services to meet customer needs, and effectively market your offerings.

a. Who is the Target Market for Microblading Business?

• People who are passionate about beauty trends and want to achieve a polished look without daily makeup application.
• Individuals who have naturally sparse, thin, or uneven eyebrows due to genetics, ageing, or over-plucking and desire fuller, more defined brows.
• Professionals with hectic schedules who seek low-maintenance beauty solutions that save time in their daily routines.
• Aesthetic-conscious Individuals (those who prioritize their appearance and invest in cosmetic procedures to enhance their features.)
• People with conditions like alopecia or undergoing chemotherapy, which may cause eyebrow loss and seek semi-permanent solutions.
• Individuals preparing for special events such as weddings, parties, or photoshoots who want to look their best for the occasion.

b. Is Microblading Business a Profitable Business?

Yes, microblading businesses can be highly profitable. The global microblading market was valued at approximately $172 million in 2020 and is projected to reach over $260 million by 2027, with a compound annual growth rate (CAGR) of around 6.1%.

This growth is driven by increasing demand for eyebrow treatments, advancements in technique and technology, and the desire for low-maintenance beauty solutions.

c. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to microblading business

d. Who are the Major Competitors?

• Brow Design International (Miami, FL)
• Studio Sashiko (Los Angeles, CA)
• The Eyebrow Queen (New York City, NY)
• Microblading LA (Beverly Hills, CA)
• HighBrow Microblading (Chicago, IL)
• EverTrue Microblading Salon (Boston, MA)
• Elite Microblading Academy (Orlando, FL)
• Brow Studio Milwaukee (Milwaukee, WI)
• Piret Aava Microblading (New York City, NY)
• 3D Brows Academy (Salt Lake City, UT)
• Brows & Company (Denver, CO)
• Highbrow Studio (San Francisco, CA)
• PhiBrows Microblading Academy USA (Various Locations)
• Brow Design By Dina (Atlanta, GA)
• Microblading & Beauty Academy (Houston, TX)
• Eye Design New York (New York City, NY)
• Austin Microblading (Austin, TX)
• Fleek Brows Microblading (San Diego, CA)
• Brow Envy Ohio (Cleveland, OH)
• Brow Studio 7 (Seattle, WA).

e. Are There County or State Regulations or Zoning Laws for Microblading Businesses?

Yes, there are policies, regulations, and zoning laws that impact microblading studio businesses in the United States. These laws vary by state and locality but often include requirements for technician certification, sanitation standards, and establishment licensing.

Zoning laws dictate where microblading studios can operate and may impose restrictions on signage and parking. Health departments oversee compliance with safety and sanitation standards, while licensing boards regulate professional qualifications.

It’s important for microblading studio owners to research and comply with these regulations to ensure legal operation and the safety of their clients.

Violating these laws can result in fines, closure of the business, or legal consequences, so adherence is essential for the success and longevity of the studio.

f. Is There a Franchise for Microblading Business?

No, there are no franchise opportunities for microblading business and here are some of them;

• Microblading Academy USA
• PhiBrows Microblading Academy
• Brow Design International
• HighBrow Microblading
• EverTrue Microblading Salon
• Microblading LA
• Eye Design New York
• Elite Microblading Academy
• 3D Brows Academy
• Brow Design By Dina.

g. What Do You Need to Start a Microblading Business?

• Training and Certification
• Licensing and Permits
• Business Plan
• Location or Studio Space
• Microblading Supplies and Equipment
• Liability Insurance
• Consent Forms and Client Documentation
• Marketing Materials
• Website and Online Presence
• Pricing Structure
• Appointment Scheduling System
• Sanitation and Sterilization Equipment.

2. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with.

It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for a microblading business are;

Creative Microblading Business Name ideas

• Eyebrow® Microblading Studio, Inc.
• Olivia and Natalia® Microblading Spa, Inc.
• Tyson Buckham® Microblading Studio, Inc.
• Clara Davids® Microblading Studio, LLC
• Elma Kendrick® Microblading Studio, Inc.
• Ruth Woosh® Microblading Spa, LLC
• Philip McNeil® Microblading Studio, Inc.
• Queen Care® Microblading Studio, Inc.
• Emerald Onyx® Microblading Studio, Inc.
• Salome Jannah® Microblading Spa, Inc.
• Andela Mack® Microblading Studio, Inc.
• High Mint® Microblading Studio, LLC
• Sharon McShane® Microblading Spa, Inc.
• Lola Akin® Microblading Studio, LLC
• Peace Jackson® Microblading Studio, Inc.
• Samson Windsor® Microblading Studio, LLC
• Team Cheers™ Microblading Studio, Inc.
• Regina Ash® Microblading Spa, LLC
• Big Bang® Microblading Studio, Inc.
• Lash Links® Microblading Studio, Inc.

3. Register Your Business

a. What Type of Business Structure is Best for a Microblading Business?

The best type of business structure for a microblading business depends on several factors, including the size of the business, the number of owners, and the level of personal liability exposure the owners are willing to accept.

However, we usually recommend a limited liability company (LLC) for microblading business. An LLC is a popular choice for startup businesses because it offers personal liability protection for the owners while allowing them to be taxed as a pass-through entity.

This means that the profits and losses of the business are passed through to the owners’ personal tax returns, avoiding double taxation.

Ultimately, the best business structure for microblading business will depend on factors such as the ownership structure, the club’s goals and objectives, and the type of services and activities offered.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Microblading Business?

• Cosmetology License
• Esthetician License
• Tattoo Artist License
• Permanent Makeup License
• Body Art Practitioner License
• Health Department Permit
• Business License
• Professional Liability Insurance
• Bloodborne Pathogens Certification
• Salon License
• Studio Permit
• Local Health Department Approval
• Occupational License
• State Board Approval
• Microblading Certification.

d. What Type of Certification is Needed to Start a Microblading Business?

• Microblading Certification
• Bloodborne Pathogens Certification
• First Aid Certification
• Skin Patch Test Certification
• Health and Safety Certification.

e. What Documents are Needed to Open a Microblading Business?

• Business Plan
• Business License
• Cosmetology or Esthetician License
• Microblading Certification
• Health Department Permit
• Liability Insurance
• Consent Forms
• Client Intake Forms
• Pricing List
• Appointment Scheduling System
• Marketing Materials (e.g., flyers, business cards)
• Studio Lease Agreement
• Sanitation and Sterilization Procedures
• Employee Contracts (if hiring staff)
• Inventory and Supply List.

f. Do You Need a Trademark, Copyright, or Patent?

A microblading business may have the need for different types of intellectual property protection, depending on the specific circumstances.

Registering a trademark can help prevent others from using similar marks that may cause confusion among consumers. In the context of a microblading business, you may consider trademarking your business name, logo, or specific product names to establish brand recognition and prevent others from using similar marks.

Copyright protection applies to original creative works, such as written materials, images, videos, or software code. While copyright protection may not be the primary focus of a microblading business, it can be relevant for creative content, such as educational materials, brochures, or software used in microblading solutions.

In the context of a microblading business, there may be instances where innovative microblading products or medical devices are developed.

If your business creates a unique and novel invention that meets the criteria for patentability, you may consider pursuing a patent to protect your invention and prevent others from making, using, or selling it without your permission.

4. Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Microblading Business?

Starting a microblading business might cost anywhere from $100,000 to $500,000 or more, depending on the amount of equipment purchased and the number of employees. Please keep in mind that this figure includes all employees’ salaries for the first month of operation.

b. What are the Costs Involved in Starting a Microblading Business?

• Business Registration, Permits and Licenses: $4,200
• Insurance: $2,600
• Rent or Lease: $35,000
• Employee Salaries and Benefits: $60,000
• Branding and marketing: $3,000
• Legal and administrative costs: $4,000
• Equipment and Supplies: $80,000
• Inventory and Storage: $10,000
• Miscellaneous Expenses: $5,000.

c. What Factors Determine the Cost of Opening a Microblading Business?

• The size and type of the microblading business
• The choice of location
• The required licenses and permits
• The type of equipment needed
• The cost of hiring and paying a business consultant and attorney
• The cost of branding, promotion, and marketing of the microblading business
• The cost of furnishing and equipping the microblading business
• The cost of the insurance policy covers
• The cost of registering the business
• Source of your supplies and ongoing expenses
• The cost of recruiting and training your staff
• The cost of the purchase and customizing of uniforms, shoes, and caps for your employees
• The cost of the grand opening of the microblading business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

You don’t need to build a facility for your microblading studio. You can start from a rented facility, and in future, you can plan to build your own studio facility if you have the finances.

e. What are the Ongoing Expenses of a Microblading Business?

• Costs associated with renting or leasing the studio space.
• Monthly expenses for electricity, water, heating, and other utilities.
• Compensation for microblading technicians, receptionists, and other employees.
• Costs for microblading tools, pigments, sterilization materials, disposable supplies, and other consumables.
• Expenses related to promoting the business through online marketing, advertising campaigns, and social media.
• Premiums for liability insurance, property insurance, and worker’s compensation insurance.
• Fees for business licenses, health department permits, and other regulatory requirements.
• Costs for maintaining and repairing microblading equipment and furniture.
• Investment in ongoing training and certification for microblading technicians to stay updated on industry trends and techniques.
• Costs for office supplies, software subscriptions, bookkeeping services, and other administrative needs.

f. What is the Average Salary of your Staff?

• Chief Executive Officer – $68,000 Per Year
• Microblading Technician – $50,000 Per Year
• Client Services Manager – $46,000 Per Year
• Marketing Coordinator – $46,000 Per Year
• Inventory Manager – $45,000 Per Year
• Sanitation Specialist – $40,000 Per Year
• Receptionist/Administrative Assistant – $36,000 Per Year.

g. How Do You Get Funding to Start a Microblading Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from, the government, donor organizations, and angel investors
• Source for soft loans from your family members and your friends.

5. Write a Business Plan

a. Executive Summary

Stacy Wilberforce® Microblading Studio, Inc. is a premier beauty establishment poised to revolutionize the microblading industry in Los Angeles, California.

Founded by Stacy Wilberforce, a seasoned microblading expert with over a decade of experience, our studio is dedicated to providing clients with natural-looking and meticulously crafted eyebrows that enhance their beauty and confidence.

Located in the heart of Los Angeles, our upscale studio provides a serene and welcoming environment where clients can relax and indulge in a personalized beauty experience.

We pride ourselves on delivering exceptional customer service, fostering long-lasting relationships, and exceeding industry standards.

Stacy Wilberforce® Microblading Studio, Inc. is committed to innovation and excellence, continuously staying abreast of the latest trends, techniques, and technologies in the microblading industry.

With a passion for perfection and a dedication to client satisfaction, we aim to become the premier destination for microblading services in Los Angeles and beyond.

b. Products and Service

Our studio offers a range of microblading services tailored to meet the diverse needs of our clientele, including eyebrow shaping, tinting, and aftercare treatments.

With a focus on quality, precision, and safety, our highly trained technicians utilize state-of-the-art equipment and adhere to strict sanitation protocols to ensure optimal results and client satisfaction.

c. Mission Statement

At Stacy Wilberforce® Microblading Studio, Inc., our mission is to empower individuals with confidence and beauty through personalized microblading services.

We are dedicated to providing our clients with natural-looking eyebrows that enhance their unique features, using the highest quality techniques and products.

Through exemplary customer service and a commitment to excellence, we strive to exceed the expectations of every client who walks through our doors.

Vision Statement:

Our vision at Stacy Wilberforce® Microblading Studio, Inc. is to be recognized as the leading authority in the microblading industry, setting the standard for innovation, professionalism, and customer satisfaction.

We aspire to create a culture of beauty and self-assurance where individuals feel valued, inspired, and empowered. By continuously evolving and embracing cutting-edge technologies and techniques, we aim to elevate the microblading experience and transform lives, one eyebrow at a time.

d. Goals and Objectives

At Stacy Wilberforce® Microblading Studio, Inc., our goals are to deliver exceptional microblading services that enhance our clients’ natural beauty and boost their confidence. We aim to maintain the highest standards of professionalism, safety, and customer satisfaction.

Our objectives include expanding our clientele base, staying at the forefront of industry trends, fostering a positive and welcoming atmosphere, and continuously refining our techniques to ensure optimal results for every client we serve.

e. Organizational Structure

• Chief Executive Officer (Owner)
• Microblading Technician
• Client Services Manager
• Marketing Coordinator
• Inventory Manager
• Sanitation Specialist
• Receptionist/Administrative Assistant.

Marketing Plan

a. SWOT Analysis

Strength:

• Stacy Wilberforce, the founder, possesses over a decade of experience in microblading, ensuring high-quality services.
• Positive word-of-mouth and customer reviews establish the studio as a trusted name in the industry.
• Situated in Los Angeles, a hub for beauty and fashion, providing access to a large and diverse clientele.
• Adoption of advanced techniques and equipment to deliver superior results.
• Emphasis on personalized service, creating a welcoming and comfortable environment for clients.

Weakness:

• Reliance on Stacy Wilberforce’s reputation and expertise may pose a challenge for scalability.
• The presence of numerous microblading studios in the area requiring strategic differentiation to stand out.
• A premium pricing strategy may limit accessibility for certain segments of the market.
• A sole focus on microblading may restrict potential revenue streams from additional beauty services.
• Dependency on a small team of technicians may pose challenges in meeting demand during peak periods.

Opportunities:

• Introducing complementary services such as lash extensions or skincare treatments to attract a broader clientele.
• Potential to establish additional studios in high-demand areas within Los Angeles or neighbouring cities.
• Collaboration with local salons or beauty influencers to increase brand visibility and reach new customers.
• Offering microblading training courses to aspiring technicians, leveraging expertise and generating additional revenue.
• Enhancing digital marketing efforts to reach a wider audience and attract clients beyond geographical boundaries.

Threat:

• Potential changes in licensing or health regulations may impact operations and increase compliance costs.
• Reduced consumer spending on discretionary services during economic downturns may affect revenue.
• Intensifying competition from existing and new microblading studios in the area.
• Instances of unsatisfactory results or adverse events leading to negative reviews and reputational damage.
• The emergence of new technologies or techniques that could render current practices obsolete, necessitating adaptation and investment.

b. How Do Microblading Businesses Make Money?

Microblading businesses generate revenue primarily through providing microblading services, including eyebrow shaping, tinting, and aftercare treatments.

They charge clients for each session, often with varying prices based on the complexity of the procedure. Microblading businesses may also offer complementary products such as eyebrow serums or post-care kits for purchase.

Some businesses also generate income through training programs for aspiring microblading technicians or by selling microblading equipment and supplies.

c. Payment Options

• Bank Transfers
• Cash
• Credit card
• Debit card
• Mobile payment apps (e.g., PayPal, Venmo)
• Online payment gateways (e.g., Stripe, Square)
• Gift cards or vouchers.

d. Sales & Advertising Strategies

• Utilize platforms like Instagram, Facebook, and Pinterest to showcase before-and-after photos, client testimonials, and promotional offers to attract potential clients.
• Optimize your website and Google My Business listing with relevant keywords to ensure your business appears in local search results when potential clients search for microblading services in your area.
• Implement a referral program where existing clients receive discounts or incentives for referring new clients to your business, leveraging word-of-mouth marketing.
• Partner with local salons, beauty influencers, or bridal shops to cross-promote services and reach a wider audience.
• Invest in targeted online advertising through platforms like Google Ads or Facebook Ads to reach specific demographics interested in beauty treatments or microblading.
• Host workshops, pop-up events, or beauty seminars in your community to showcase your expertise, build relationships with potential clients, and generate leads.
• Build an email list of clients and leads and send regular newsletters with updates, promotions, and educational content to stay top-of-mind and encourage repeat business.

Financial Projection

a. How Much Should You Charge for your Product/Service?

• Initial Microblading Session: $300 – $800
• Touch-up Session (4-6 weeks after initial session): Often included in the initial cost or charged separately at a reduced rate, ranging from $50 – $300
• Additional Touch-up Sessions (if needed): $100 – $300 per session
• Consultation Fee: Some studios may charge a separate consultation fee, typically around $50 – $100
• Aftercare Products: Optional aftercare kits or products for home use, priced around $20 – $50 each
• Gift Certificates: Prices vary based on the value of the certificate, ranging from $50 – $500 or more.

b. How Much Profit Do Microblading Business Owners Make a Year?

Smaller microblading businesses that operate independently or as a part-time venture might have annual profits ranging from $60,000 to $150,000 or more.

Medium-sized microblading businesses with multiple treatment rooms, staff members, and a solid customer base might generate profits in the range of $150,000 to $240,000 per year.

Larger and well-established microblading Spas with multiple locations, extensive marketing efforts, and a high volume of clients can potentially earn profits exceeding $240,000 per year.

c. What Factors Determine the Amount of Profit to Be Made?

• Number of clients
• Services provided
• The location of the business.
• Staffing and labor costs
• Overhead costs, such as rent, utilities, and insurance
• Marketing and advertising
• The level of competition in the location where the business covers.

d. What is the Profit Margin of a Microblading Business?

In general, the profit margin for microblading businesses can range from 15% to 35% of total revenue. However, this can vary depending on the specific business and its expenses.

Some businesses may have higher profit margins if they are able to keep overhead costs low, negotiate lower rates for equipment and supplies, or charge higher rates for their services.

e. What is the Sales Forecast?

• First Fiscal Year (FY1): $340,000
• Second Fiscal Year (FY2): $480,000
• Third Fiscal Year (FY3): $550,000.

6. Set Up your Shop / Office

a. How Do You Choose a Perfect Location for Microblading Business?

• Search for a location with the right demography (Upwardly mobile ladies).
• Determine the number of current microblading providers in the area, as well as their service offerings, in order to avoid overcrowding and limit competition.
• Choose a location that is convenient for potential clients, such as a central location with abundant parking and public transportation.
• Verify that the location complies with state and municipal zoning and rules for microblading businesses.
• Search for a structure that suits the demands of the business, such as one that can house microblading equipment while also providing a comfortable environment for clients and employees.
• When selecting a location, consider the cost of rent, utilities, and other expenses, and make sure it fits within the company’s budget.
• Choose a location that is safe and secure for both clients and employees, with adequate lighting, security cameras, and other safety features.

b. What City and State is Best to Open a Microblading Business?

• Los Angeles, California
• Atlanta, Georgia
• New York, New York
• Phoenix, Arizona
• San Diego, California
• Chicago, Illinois
• Denver, Colorado
• Houston, Texas
• Miami, Florida
• Philadelphia, Pennsylvania.

c. What Equipment is Needed to Operate a Microblading Business?

• Microblading Hand Tool
• Microblades (Disposable, sterile blades with fine needles)
• High-quality, hypoallergenic pigments in various shades to match clients’ hair colour and skin tone.
• Disposable Microblading Pen
• Microblading Needles
• Microblading Pigment Rings
• Microblading Mapping Tools such as rulers, calipers, and eyebrow stencils.
• Microblading Practice Skin
• Disposable Gloves (latex or nitrile gloves)
• Microblading Chair or Bed
• Magnifying Lamp
• Waiting Area Furnishings
• Retail Display (If you’re selling take-home kits or related products)
• A computer with a point-of-sale (POS) system for handling payments and transactions.
• Emergency Kit.

7. Hire Employees

The size and scope of your new microblading business will determine whether or not you need to hire personnel to assist you in the business.

Apart from administrative staff, and helping hands, you may be able to handle all parts of the business on your own if you are establishing a modest, solo microblading studio business (mobile studio services).

But, if your company expands and more clients are added, you may need to engage extra workers to assist with microblading and treatment, administrative tasks, and other activities.

8. Launch the Business Proper

Organizing a launch party for a new microblading business can be an excellent approach to introduce your company to the community and raise awareness of your services. Yet, whether or not to hold an opening party is ultimately a matter of personal preference and company objectives.

If you want to proceed with organizing a professional launch for your microblading studio, make sure to invite potential clients, referral sources (such as influencers, models, doctors and students), and other community members who may be interested in your services.

a. What Makes a Microblading Business Successful?

• Choose a good location and reliable microblading technique, equipment and supplies to launch the business
• Partner with leading brands
• Hire only competent, hardworking and trustworthy staff
• Throw an open house grand party before officially opening the microblading business
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your microblading business
• Leverage all available online and offline platforms to promote your microblading business.

b. What Happens During a Typical Day at a Microblading Business?

A typical day at a microblading studio business involves various activities focused on providing exceptional service to clients. This includes consultations to understand client needs, scheduling appointments, and preparing the studio for procedures.

Microblading sessions entail precise eyebrow enhancements tailored to each client’s preferences. Technicians meticulously perform the procedure, ensuring comfort and safety.

Throughout the day, administrative tasks such as client follow-ups, inventory management, and sanitation procedures are completed. Additionally, customer inquiries and feedback are addressed promptly to maintain satisfaction.

Continuous training and skill development may also occur to stay updated on industry trends. Overall, the day revolves around delivering excellent results and fostering positive client experiences.

c. What Skills and Experience Do You Need to Build a Microblading Business?

• Comprehensive training and hands-on experience in microblading techniques to create natural-looking eyebrows.
• Knowledge of business fundamentals, including budgeting, marketing, customer service, and operations management.
• Strong communication skills
• Precise attention to detail to create symmetrical and aesthetically pleasing eyebrow designs.
• Ability to customize eyebrow shapes and designs based on clients’ facial features, preferences, and trends.
• Thorough understanding of sanitation protocols and safety practices
• Proficiency in marketing strategies, including social media, website development, and branding
• Ability to troubleshoot and address issues that may arise during the microblading process or client consultations.