Do you want to start a youtube makeup channel? If YES, here is a complete guide to starting a youtube makeup channel business with NO money and no experience plus a sample youtube makeup channel business plan template. Look around you and you will find that people who apply makeup are quite much. In fact, many ladies cannot step out of their homes without makeup. Many people see makeup as that one thing that is able to add glam and beauty to them.
This may be one of the reasons why the makeup and beauty industry have continued to grow over the years. From Africa to Asia, Europe and the Americas, you will find that the makeup business has come to stay. More and more people will continue to be a part of the makeup industry and they would always smile to the bank. There is still ample room for folks who want to make it big in the industry to delve into the sector.
If you are tinkering with the type of medium to adopt to be sure that you are visible to all as you build a name for yourself, then you may want to consider becoming a beauty youtuber by starting a YouTube makeup channel. Beauty YouTubers provide viewers with life advice while unveiling stories about personal experiences, their positive and negative experience with certain beauty products, and they also show how to perform particular techniques in order to achieve specific makeup looks.
One of the good things about this art is that you will be able to reach people from different parts of the world. People who do not know you will subscribe to your channel as they look to get regular tips and tricks from you. This article proposes to show you how to start a YouTube channel and then build the subscription list.
8 Steps to Starting a Youtube Makeup Channel Business
1. Understand the Industry
There are over 45,000 YouTube channels concentrating on fashion and beauty-related content, and some of the videos that are being churned out by the minute include makeup tutorials, cosmetic/skincare hauls, recommendations etc. Every four weeks, an estimated 50 million people watch over 1.6 billion minutes of consumer-created fashion and beauty videos on YouTube.
An early beauty youtuber was Michelle Phan, who joined YouTube in 2006. Ever since 2006, there have been over 14.6 billion views on beauty-related videos, with an average of 700 million views per month in 2013. According to Wikipedia, in 2015, 45.3 billion views on these YouTube videos were recorded with more than 10 million total beauty subscriber-ships. Wikipedia further says that the biggest audiences of YouTube beauty community are teenage girls who act as “prosumers” by creating and consuming content themselves.
In the united kingdom, beauty vlogging is a wild fire growing industry that attracts 700 million hits per month, also observing that two-fifths of British women are viewing online beauty tutorials. More or less, beauty vloggers enlarge their career in the online beauty industry and earn an income by utilizing their channels as a way to spread out and apply it for business purposes.
Whether these youtubers choose to use their channel as a way to carve a name and niche for themselves or as a personal hobby, beauty-related videos generally fall into the following categories: product reviews, makeup tutorials, hauls and personality clips.
2. Conduct Market Research and Feasibility Studies
- Demographics and Psychographics
The demographics and psychographic composition of those who need YouTube makeup videos range from teenagers, young ladies, single ladies, married ladies, advanced ladies, men and generally any industry that uses the services of a makeup artist.
3. Decide What Niche to Concentrate On
There are several niches in the makeup YouTube channel industry. They include;
- Makeup Tutorials and Looks
- Routines and Get Ready with ME’s
- How Top’s
- Q&As and Chit Chats
- Makeup and product reviews
- Fall/Winter looks
- Spring/Summer looks
The Level of Competition in the Industry
This field is highly intense because a whole lot of people have makeup YouTube channels, as such, it is always a survival of the fittest thing. Makeup YouTubers adopt a casual, friendly tone as they implement a face-to-face approach in their videos. This method is communicative by enacting a realistic interaction with viewers.
However, one of the things that you need to consider to stay afloat is to be sure that you regularly churn out great content. It is the quality of contents that would determine how far you can go with your YouTube channel.
4. Know the Major Competitors in the Industry
Below is the list of well know makeup YouTube channels:
- Nikky Tutorials
- Sara beauty Corner
- cayli Babel
- Jefree star
- Lauren Curtis
- Jaclyn Hill
- Kathly Heights
- Laura Le
- Mani Mua
- Tati
- Shanxxxo
- Wayne Guts
- Bubs Beauty
- Pony Makeup
- Nicol Guerreiro
- Christen Dominique
The list of well-known brands within the industry isn’t limited to a particular country. There are channels
Economic Analysis
As you look to start you own makeup YouTube channel be sure that you have the right contents that you want to put out there. The demand for high quality contents and videos is high, so this is why you need to have content to put out.
The medium does not require expensive equipment or technological proficiency compared to traditional media. The most basic videos require only a computer with a webcam, an Internet connection, and basic editing software such as iMovie.
The accessibility of the means to produce a vlog has contributed to the popularity and widespread production of videos in this format. Have a name ready for your channel. Post regularly and do not hesitate to ask that people subscribe to your channel.
5. Know the Possible Threats and Challenges You Will Face
The number one threat and challenge that you will be faced with is that you need to keep up with the right content that would inform your subscribers at all times.
6. Choose a Catchy Business Name from the ideas Below
There are loads of channels out there, however there is also the need to make sure that you have the right names. Here is a list of catch names that you can use.
- Prettified
- Aglow
- New look
- Makeover Haven
- Colors
- Beautified
- Looks Alive
7. Write a Marketing Plan Packed With ideas & Strategies
It isn’t okay to start this channel and then not have time to promote it so that people can watch it. You would need to make sure that you have various social media platforms where you can promote your channel.
8. Tips for Running a Youtube Makeup Channel Successfully
One paramount thing that you need to consider in starting your channel is that content is king. People what to see new things every now and then. So be sure to upload new videos.
Finally, a YouTube makeup channel can attract the high and mighty. Celebrities are always on the prowl looking for techniques that would make them look their best. You can help fill this gap. It is so easy and you would be glad you started one.