How to Start a Private Zoo Business

A zoo business refers to an enterprise that operates a facility where live animals are housed for public display, education, conservation, and sometimes entertainment purposes.

Zoos aim to provide visitors with the opportunity to observe a wide variety of animal species up close, learn about their behaviors, and habitats, and raise awareness about wildlife conservation issues. Zoo businesses typically offer a range of attractions and activities beyond just viewing animals, such as guided tours, animal shows, educational programs, interactive exhibits, and sometimes even rides and concessions.

Many modern zoos also focus on promoting conservation efforts, participating in breeding programs for endangered species, conducting scientific research, and collaborating with other zoos and conservation organizations to protect and preserve wildlife and their natural habitats.

Steps on How to Start a Zoo Business

1. Conduct Market Research

Conducting thorough market research is crucial for the success of any business, including a zoo. Market research helps you understand your target audience, competition, and industry trends, allowing you to make informed decisions and tailor your offerings to meet customer needs.

Determine the demographics and characteristics of the people who are likely to visit your zoo. Consider factors like age, gender, income level, education, interests, and geographical location. Research existing zoos in your area or those that target a similar audience.

Identify their strengths, weaknesses, pricing strategies, marketing efforts, and unique selling points. This will help you identify opportunities and gaps in the market.

Create surveys or questionnaires to collect primary data directly from your potential visitors. Ask questions about their preferences, interests, expectations from a zoo visit, and feedback on existing zoos. Online survey tools and social media platforms can be helpful for distribution.

Organize focus groups with individuals who match your target audience. Discuss their opinions, thoughts, and expectations regarding zoos. This qualitative data can provide deeper insights into customer preferences. Lastly, organize and analyze all the collected data to identify patterns, trends, and key insights.

This will help you make informed decisions about your zoo’s offerings, marketing strategies, and business operations. Based on the insights gained from your research, create a marketing strategy that targets your identified audience segments and highlights the unique aspects of your zoo

a. Who is the Target Market for Zoo Business?

• Families with Children
• School Groups and Educational Institutions
• Tourists and Travelers
• Animal Enthusiasts
• Nature and Wildlife Lovers
• Event Attendees
• Local Residents
• Conservation Supporters
• Seniors and Retirees
• Photography Enthusiasts.

b. Is Zoo Business a Profitable Business?

The profitability of a zoo business can vary widely depending on several factors, including location, size, management practices, offerings, visitor numbers, competition, and overall business strategy. Some zoos are highly successful and generate significant profits, while others may struggle to break even or face financial challenges.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the zoo business.

d. Who are the Major Competitors?

• San Diego Zoo Safari Park
• Zoo Miami
• Columbus Zoo and Aquarium
• Houston Zoo
• Bronx Zoo
• Dallas Zoo
• Audubon Zoo
• Brookfield Zoo
• Denver Zoo
• Phoenix Zoo
• San Antonio Zoo
• Omaha’s Henry Doorly Zoo and Aquarium
• Los Angeles Zoo and Botanical Gardens
• Nashville Zoo at Grassmere
• Cincinnati Zoo and Botanical Garden
• Tampa’s Lowry Park Zoo
• Philadelphia Zoo
• Santa Barbara Zoo
• Woodland Park Zoo
• Jacksonville Zoo and Gardens.

e. Are There County or State Regulations or Zoning Laws for Zoo Business?

Yes, there are county, state, and federal regulations, as well as zoning laws, that govern the establishment and operation of zoo businesses in the United States.

These regulations are put in place to ensure the welfare of animals, the safety of visitors, and the adherence to environmental and conservation standards. However, the specific regulations can vary widely depending on the location and jurisdiction.

Zoning laws dictate how land can be used in different areas. Zoos may be subject to specific zoning requirements depending on the intended location.

Zoos are subject to regulations set by federal and state agencies, such as the U.S. Department of Agriculture (USDA) and state wildlife departments. These regulations govern the housing, care, and treatment of animals to ensure their well-being and proper management.

Zoos are also subject to accessibility laws, ensuring that their facilities are accessible to individuals with disabilities in accordance with the Americans with Disabilities Act (ADA).

Zoos often need to adhere to environmental regulations related to waste disposal, water usage, and conservation efforts. These regulations ensure that the zoo’s activities do not negatively impact the local ecosystem. Health and safety codes cover various aspects of the zoo operation, including visitor safety, emergency procedures, sanitation, and public health considerations.

If a zoo plans to acquire animals from other countries or transfer animals to other facilities, there are often regulations related to wildlife import and export that need to be followed.

f. Is There a Franchise for Zoo Business?

There are no known franchise opportunities for zoo businesses in the United States at this time. Zoo businesses are typically small, independently owned operations, and there are no major franchise chains in the industry.

g. What Do You Need to Start a Zoo Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Good and secure facility
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Animals and Birds
• Equipment and Supplies
• Employees
• Startup and Working Capital

2. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for a zoo business are;

Creative Zoo Business Name ideas

• Liam Noah™ Zoo, Inc.
• Oliver William® Zoo Facility
• Elijah James® Zoo Facility
• Benjamin Lucas® Zoo, Inc.
• Henry Alexander™ Zoo Company
• Michael Daniel® Zoo, Inc.
• Matthew Aiden® Zoo Company
• Jackson Ethan® Zoo Facility
• Samuel Joseph® Zoo, Inc.
• David Carter® Zoo Company
• Emma Olivia® Zoo, Inc.
• Ava Sophia© Zoo Facility
• Isabella Mia® Zoo, Inc.
• Charlotte Amelia® Zoo, Inc.
• Harper Evelyn® Zoo, Inc.
• Abigail Ernest™ Zoo, LLC
• Elizabeth Eden® Zoo, LLC
• Scarlett Grace® Zoo, Inc.
• Chloe Victoria© Zoo Facility
• Lily Madison® Zoo Company

3. Register Your Business

a. What Type of Business Structure is Best for Zoo Business?

The best business structure for a zoo business depends on various factors, including the owner’s goals, tax implications, and potential liability. Three common types of business structures are sole proprietorship, limited liability company (LLC), and corporation.

A sole proprietorship is suitable for small-scale operations with minimal liability and tax implications, while LLCs and corporations offer more significant protection against personal liability and potential tax benefits. An LLC is generally recommended for zoo businesses due to its flexibility, liability protection, and tax benefits.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Zoo Business?

• Business License
• Animal Exhibition Permit
• USDA Animal Welfare License
• State Wildlife Permit
• Zoning Approval
• Health Department Permit
• Food Service License
• Waste Disposal Permit
• Environmental Compliance Permit
• Accessibility Compliance (ADA)
• Signage Permit
• Fire Department Inspection.

d. What Type of Certification is Needed to Open a Zoo Business?

• Animal Care and Husbandry Certification
• Conservation and Education Certification
• Zoo Management Certification
• Veterinary Care Certification
• Exhibit Design and Enrichment Certification
• Wildlife Conservation Certification
• First Aid and CPR Certification
• Food Handling and Safety Certification.

e. What Documents are Needed to Open a Zoo Business?

• Business Plan
• Business License Application
• Certificate of Incorporation (if applicable)
• Site Plan and Property Ownership Documents
• Zoning Approval Documents
• Animal Exhibition and Import/Export Permits
• USDA Animal Welfare License Application
• State Wildlife Permits
• Health Department Permit Application
• Food Service License Application
• Waste Disposal Permit Application
• Accessibility Compliance Documentation (ADA)
• Veterinary Care and Animal Health Protocols
• Water Usage Permits (if applicable)
• Noise Ordinance Compliance Documents

f. Do You Need a Trademark, Copyright, or Patent?

A zoo business may not typically require a patent since patents are usually used to protect inventions or new technologies. However, a trademark and copyright may be useful to protect intellectual property related to the zoo business.

4. Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Zoo Business?

The startup cost for a zoo business will range between $500,000 to well over $2 million. This is so because the startup inventory and the equipment and machines needed to start either on a small or large scale will greatly influence the overall cost of starting the business.

b. What are the cost Involved in Starting a Zoo Business?

• Business Registration, Permits and Licenses: $1,200
• Insurance: $1,600
• Rent or Lease: $150,000
• Employee Salaries and Benefits: $100,000
• Branding and marketing: $3,000
• Legal and administrative costs: $7,000
• Equipment and Supplies: $250,000
• Animals and Birds: $550,00
• Miscellaneous Expenses: $5,000.

c. What Factors Determine the Cost of Opening a Zoo Business?

• The size of the zoo and the number and types of animals and birds in the zoo
• The choice of location
• The required licenses and permits
• The cost of hiring and paying a business consultant and attorney
• The cost of branding, promotion, and marketing of the zoo business
• The cost of furnishing and equipping the zoo facility
• The cost of the insurance policy covers
• The cost of registering the business
• Source of your supplies and ongoing expenses
• The cost of recruiting and training your staff
• The cost of the purchase and customizing of uniforms
• The cost of the grand opening of the zoo business.

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Yes, a new zoo business typically requires building a facility that provides appropriate accommodations for the animals. The cost of building a zoo facility can vary significantly depending on several factors such as the location, size, and level of amenities provided. But on average, you should budget from $250,000 if you want to construct your new zoo facility.

e. What are the Ongoing Expenses of a Zoo Business?

• Animal Care and Husbandry (Includes food, medical supplies, and habitat maintenance)
• Staff Salaries and Benefits
• Facility Maintenance and Utilities:
• Conservation and Research Initiatives
• Marketing and Advertising
• Visitor Services (ticket sales, information, and facilities maintenance.)
• Security and Safety Measures
• Insurance
• Administrative Costs
• Waste Management
• Transportation

f. What is the Average Salary of your Staff?

• Zoo Director – $45,000 per annum
• Veterinarian – $44,000 per annum
• Curator – $35,000 per annum
• Accountant (Cashier) – $35,000 per annum
• Education and Interpretation Specialist – $35,000 per annum
• Visitor Services Manager – $32,000 per annum

g. How Do You Get Funding to Start a Zoo Business?

Here are some ways to obtain funding for a zoo business:

• Self-funding
• Small Business Loans
• Crowdfunding
• Angel Investors
• Venture Capital
• Grants

5. Write a Business Plan

a. Executive Summary

Eden Garden® Zoo, Inc. is a visionary project poised to bring a transformative zoological experience to the vibrant city of New Orleans, Louisiana.

Eden Garden® Zoo, Inc. is committed to designing and maintaining cutting-edge exhibits that prioritize animal welfare while offering visitors an opportunity to experience animals up close in naturalistic habitats. Eden Garden® Zoo will be a hub of learning, featuring interactive programs, workshops, and exhibits that educate visitors about wildlife, conservation challenges, and the critical need for environmental stewardship.

Our zoo will actively engage with the local New Orleans community through partnerships, events, and educational initiatives that promote environmental awareness, cultural appreciation, and unity.

b. Products and Service

Eden Garden® Zoo, Inc. is committed to providing a comprehensive range of products and services that offer a unique and enriching experience for visitors while supporting our mission of education, conservation, and community engagement.

Our offerings are designed to cater to diverse audiences and promote a deeper understanding and appreciation of wildlife and the natural world.

c. Mission Statement

At Eden Garden® Zoo, Inc., our mission is to create an immersive haven that connects people with wildlife, fosters a deep appreciation for the natural world, and champions the conservation of global biodiversity. Through innovative exhibits, educational programs, and collaborative initiatives, we inspire curiosity, drive positive environmental action, and contribute to the preservation of our planet’s most precious species and ecosystems.

Vision Statement

Our vision at Eden Garden® Zoo, Inc. is to be a global leader in redefining the zoological experience. We envision a world where people of all ages and backgrounds are captivated by the wonders of nature, and empowered to safeguard our planet’s diverse life forms.

d. Goals and Objectives

The goals and objectives of a zoo business are to provide visitors with the opportunity to observe a wide variety of animal species up close, learn about their behaviors, habitats, and conservation efforts, and raise awareness about wildlife conservation issues.

e. Organizational Structure

• Zoo Director
• Veterinarian
• Curator
• Accountant (Cashier)
• Education and Interpretation Specialist
• Visitor Services Manager.

Marketing Plan

a. SWOT Analysis

Strength

• Cutting-edge, naturalistic habitats that prioritize animal welfare and provide unique visitor experiences.
• Engaging workshops, guided tours, and school programs that promote environmental education and conservation awareness.
• Strong partnerships with local schools, organizations, and businesses, enhancing the zoo’s integration within the community.
• Actively participating in conservation efforts, supporting research initiatives, and collaborating with conservation organizations.
• Strategic positioning within New Orleans, attracting both residents and tourists to experience the zoo’s offerings.

Weakness

• Securing adequate funding for facility development, exhibits, and ongoing operations.
• Staffing, budget, and infrastructure constraints could impact the zoo’s ability to expand and manage large-scale initiatives.
• Facing competition from other local attractions and zoos, potentially affecting visitor numbers.
• Being a new establishment, the zoo might face challenges in establishing a reputation and attracting visitors initially.
• Balancing the ecological footprint of the zoo’s operations and ensuring sustainable practices.

Opportunities

• Collaborating with schools and educational institutions to expand educational programs and reach a broader audience.
• Hosting special events, themed festivals, and interactive experiences to attract diverse visitors and boost revenue.
• Leveraging the zoo’s platform to advocate for wildlife conservation and engage visitors in meaningful actions.
• Utilizing technology to enhance visitor experiences, such as augmented reality exhibits and interactive apps.
• Capitalizing on the growth of tourism in New Orleans to attract both local and international visitors.

Threats

• Economic downturns or recessions could impact discretionary spending and affect visitor numbers.
• Navigating complex regulations, permits, and compliance standards for animal care and facility operations.
• Negative publicity or controversies related to animal welfare or environmental concerns could harm the zoo’s reputation.
• Vulnerability to natural disasters like hurricanes, which could disrupt operations and damage infrastructure.
• Evolving consumer preferences and shifting trends in entertainment and leisure could affect visitor interest.

b. How Do Zoo Businesses Make Money?

Zoo revenue streams are diverse and sustainable, including admission fees, membership programs, educational workshops, special events, merchandise sales, and partnerships with local businesses.

c. Payment Options

• Credit and debit cards
• PayPal
• Apple Pay and Google Wallet
• Gift cards and store credit
• Installment payments
• Cash

d. Sales & Advertising Strategies

• Identify specific target audiences, such as families, students, tourists, and animal enthusiasts. Tailor marketing messages and channels to appeal to each group’s interests and preferences.
• Invest in a user-friendly and visually appealing website that provides information about exhibits, programs, and ticketing options. Utilize social media platforms to showcase animals, share educational content, and engage with the audience.
• Run targeted ad campaigns on platforms like Facebook, Instagram, and Twitter to reach a wider audience. Use eye-catching visuals and compelling captions to create interest and drive traffic to your website.
• Collaborate with local schools, community centers, and businesses to cross-promote each other’s offerings. Joint initiatives can expand your reach and engage a broader audience.
• Use billboards, banners, and transit ads strategically placed near high-traffic areas to create awareness and attract attention.

Financial Projection

a. How Much Should You Charge for Your Product/Service?

Large and Well-Known Zoos: Larger zoos in major cities or those with extensive exhibits and attractions often charge higher admission fees. These fees can range from around $20 to $40 or more for adults, with reduced prices for children, seniors, and students.

Medium-Sized Zoos: Medium-sized zoos in suburban or urban areas might charge around $10 to $25 for adults, with variations in pricing based on location and offerings.

Small Zoos and Wildlife Parks: Smaller zoos, wildlife parks, or conservation centers might have more affordable admission fees, typically ranging from $5 to $15 for adults.

Special Exhibits and Experiences: Some zoos offer special exhibits, behind-the-scenes tours, interactive experiences, and encounters with animals for an additional fee. Prices for these experiences can vary widely.

Membership Programs: Many zoos offer annual membership programs that provide unlimited access to the zoo for a year. These memberships can range from $50 to $150 or more, depending on the benefits offered.

b. How Much Profit Do Zoo Business Owners Make a Year?

The profit that zoo business owners make in a year can vary widely based on numerous factors, including the size of the zoo, the location, the number and types of animals, the quality of facilities, the visitor attendance, the scope of services offered, and the overall financial management of the business.

There is no fixed or guaranteed amount of profit for zoo business owners, as each zoo’s financial performance can differ significantly.

Some larger, well-established zoos with high visitor attendance and diverse revenue streams generate substantial profits, while smaller or newer zoos might have lower revenues and profits due to lower visitor numbers and less diversified revenue streams.

c. What Factors Determine the Amount of Profit to Be Made?

• Visitor attendance is a crucial factor impacting a zoo’s revenue. More visitors translate to increased ticket sales, memberships, and concession/gift shop purchases.
• Ticket pricing structure, diverse revenue streams, and the zoo’s location further affect revenue potential.
• The zoo’s size, attractions, and operational efficiency also play a role.
• Effective marketing, positive visitor experiences, and quality facilities enhance repeat visits.
• Seasonal variations, economic conditions, and competition influence visitor patterns and spending.
• Emphasizing conservation and education can attract supporters. Regulatory compliance is essential, impacting costs.
• Investments in upgrades and experiences can lead to long-term profitability.

d. What is the Profit Margin of a Zoo Business?

The profit margin of a zoo business is not fixed. Typically, it should range from 10% to 30% all things being equal.

e. What is the Sales Forecast?

• First Fiscal Year (FY1): $420,000
• Second Fiscal Year (FY2): $570,000
• Third Fiscal Year (FY3): $630,000

6. Set Up your Shop/Office

a. How Do You Choose a Perfect Location for Zoo Business?

• The demography of the location
• The purchasing power of businesses and residents of the location
• Accessibility of the location for horse owners
• The number of zoo facilities in the location
• The local laws and regulations in the community/state
• Traffic, parking, and security et al

b. What State and City is Best to Open a Zoo Business?

• Escondido, California
• Miami, Florida
• Powell, Ohio
• Houston, Texas
• Bronx, New York
• Dallas, Texas
• New Orleans, Louisiana
• Brookfield, Illinois
• Denver, Colorado
• Phoenix, Arizona
• San Antonio, Texas
• Omaha, Nebraska.

c. What Equipment is Needed to Operate a Zoo Business?

• Animal Enclosures (Including cages, pens, habitats, and enclosures designed to replicate natural environments.)
• Enrichment Devices (Toys, puzzles, and structures that provide mental and physical stimulation for animals)
• Food storage containers, feeding dishes, and specialized feeding devices.
• Veterinary tools, medications, first aid kits, and equipment for medical examinations and treatments.
• Brooms, mops, buckets, cleaning agents, and waste disposal equipment.
• Lawnmowers, trimmers, and gardening equipment
• Ticketing and POS Systems
• Benches, seating, restrooms, and waste disposal containers.
• Audio-visual equipment, signage, and interactive displays for educational programs.
• Cooking and food preparation equipment for cafes and food vendors.
• Computers, printers, scanners, and software for administrative tasks.
• Phones, two-way radios, and intercoms for effective communication among staff members.
• Surveillance cameras, alarms, and access control systems

7. Hire Employees

If you are looking to start a zoo, then you should make plans to hire employees because a zoo is a business that cannot be run by an individual.

8. Launch the Business Proper

Launching a new business is key to how successfully the business can gain traction in the market space. So, you must make sure you organize a launch party that will attract people in your city, and animal enthusiasts in your target market locations.

a. What Makes a Zoo Business Successful?

• Providing spacious and naturalistic habitats, proper nutrition, veterinary care, and enrichment activities
• Adherence to ethical standards and conservation efforts
• Well-designed educational initiatives
• Actively participate in and support conservation efforts on a local and global scale.
• Friendly staff, well-maintained facilities, informative signage, and a variety of attractions
• Implementing eco-friendly practices, reducing waste, conserving energy and water, and supporting green initiatives

b. What Happens During a Typical Day at a Zoo Business?

A typical day at a zoo business involves a dynamic mix of tasks focused on animal welfare, visitor engagement, education, and conservation. The day begins with animal care staff tending to animals’ needs, conducting health checks, and enriching habitats.

Once the zoo opens, the focus shifts to providing engaging experiences for visitors, led by educators who offer tours, workshops, and presentations about animals and conservation. Families and enthusiasts explore diverse exhibits featuring animals in naturalistic habitats.

The day concludes with final checks, ensuring animal well-being and planning for the next day. Overall, a typical zoo day encompasses animal care, education, conservation, and visitor interaction for a memorable experience.

c. What Skills and Experience Do You Need to Build a Zoo Business?

• Experience in animal husbandry, nutrition, and veterinary care
• Entrepreneurial mindset with skills in business planning, budgeting, and financial forecasting.
• Proficiency in business administration, marketing, and staff management.
• Strong communication skills for delivering presentations, leading tours, and interacting with diverse audiences.
• Understanding of conservation principles and involvement in wildlife protection efforts.
• Experience in maintaining zoo facilities, from enclosures to visitor amenities.
• Knowledge of effective marketing strategies, social media engagement, and public relations.
• Understanding of eco-friendly practices, waste management, and energy conservation.
• Experience in building relationships with local communities, schools, and organizations.
• Knowledge of laws, regulations, and permits related to animal care, safety, and environmental impact.
• Strong leadership skills to manage a diverse team of staff, volunteers, and specialists.