Popsicle Store Business Plan [Sample Template]

Pinterest Facebook

A popsicle store business refers to a retail establishment that specializes in selling popsicles. Popsicles, also known as ice pops or ice lollies, are frozen treats typically made from flavored fruit juice or puree.

They are frozen around a stick, making them convenient and easy to consume. A popsicle store business usually offers a wide variety of popsicle flavors, ranging from traditional fruit flavors like strawberry, orange, and lemon to more unique and exotic options.

Some stores may also provide specialty popsicles, such as those made with organic ingredients, natural sweeteners, or specific dietary requirements like vegan or gluten-free options. Popsicle stores can be standalone shops or part of larger retail spaces, such as shopping malls or food courts.

They are particularly popular in warmer climates or during the summer months when frozen treats are in high demand.

Steps on How to Write a Popsicle Store Business Plan

Executive Summary

Happy House™ Popsicle Store, Inc. is a new and exciting popsicle business set to open in Dallas, Texas. Our store aims to provide the community with a wide range of delicious and refreshing popsicles, catering to customers of all ages seeking a delightful frozen treat.

Our commitment to quality sets us apart from the competition. We will source our popsicles from local manufacturers and artisans. Additionally, our store will offer a welcoming and engaging atmosphere, creating a memorable experience for our customers and fostering loyalty.

By combining superior product offerings with excellent customer service, we aim to establish Happy House™ Popsicle Store, Inc. as the go-to destination for popsicles in Dallas. Adora Fernández is the founder and CEO of Happy House™ Popsicle Store, Inc.

Company Profile

a. Our Products and Services

At Happy House™ Popsicle Store, Inc., we pride ourselves on offering a wide variety of popsicle flavors to cater to diverse tastes. Our menu will feature traditional fruit flavors like strawberry, watermelon, and mango, as well as innovative combinations such as lemon lavender and coconut lime.

We will also provide specialty popsicles, including vegan, gluten-free, and organic options, ensuring that every customer can find something to enjoy.

b. Nature of the Business

Our popsicle store will operate the business-to-consumer business model.

c. The Industry

Happy House™ Popsicle Store, Inc. will operate in the food and beverage industry, specifically the frozen treats or frozen desserts sector.

d. Mission Statement

At Happy House™ Popsicle Store, Inc., our mission is to bring joy and delight to our customers by offering a wide variety of delicious and refreshing popsicles. We are committed to using high-quality ingredients, providing exceptional customer service, and creating a welcoming atmosphere that fosters memorable experiences.

e. Vision Statement

Our vision at Happy House™ Popsicle Store, Inc. is to be recognized as the leading popsicle store brand, known for our exceptional flavors, superior quality, and unparalleled customer service. We strive to create a positive and vibrant environment where customers of all ages can indulge in unique and delightful popsicle creations.

f. Our Tagline (Slogan)

Happy House™ Popsicle Store, Inc. – “Freeze your happiness, one popsicle at a time!”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Happy House™ Popsicle Store, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

Chief Executive Officer (Owner)
Store Manager
Accountant (Cashier)
Salesgirls and Salesboys
Cleaners
Security Guard

i. Ownership/Shareholder Structure and Board Members

Adora Fernández (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
Chris Wes (Board Member) 18 Percent Shares
Lilian Jefferson (Board Member) 10 Percent Shares
Edmond Barosh (Board Member) 10 Percent Shares
Rita George (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

a. Strength

Happy House™ Popsicle Store, Inc. offers a diverse range of popsicle flavors, catering to different tastes and preferences.
The store prioritizes using premium ingredients to ensure the superior taste and quality of its popsicles.
Happy House™ Popsicle Store, Inc. aims to create a welcoming and engaging atmosphere that leaves a lasting impression on customers.
The store is situated in Dallas, Texas, a city with a warm climate and a strong market for frozen treats.
The business has established relationships with local manufacturers and artisans known for their exceptional popsicle craftsmanship.

b. Weakness

Popsicle sales may be impacted by seasonal variations, with higher demand during warmer months and potentially lower demand during colder periods.
Popsicles have a relatively short shelf life, which requires careful inventory management and potential waste reduction strategies.
While popsicles have broad appeal, targeting a niche market may limit the potential customer base compared to more mainstream frozen treats.

c. Opportunities

The demand for unique and indulgent food experiences is increasing, presenting an opportunity for Happy House™ Popsicle Store, Inc. to capture a larger market share.
The business can explore collaborations with local events, influencers, or complementary businesses to increase brand visibility and attract new customers.
Establishing a strong online presence through social media platforms and online ordering systems can expand the reach of the business and attract customers beyond the local area.

i. How Big is the Industry?

The popsicle store industry is a big and thriving industry. The global ice cream market was valued at over $80 billion in 2020. Within the larger frozen treats market, popsicles hold a notable position as a popular and refreshing frozen treat option, particularly in warm climates or during the summer months.

ii. Is the Industry Growing or Declining?

The frozen treats market, which includes popsicles along with ice cream, gelato, frozen yogurt, and other similar products, has been experiencing steady growth in recent years.

According to reports, the global ice cream market was valued at over $80 billion in 2020 and is projected to reach around $97 billion by 2026, with a compound annual growth rate (CAGR) of approximately 3.5% during the forecast period.

iii. What are the Future Trends in the Industry?

The popsicle stores industry is continuously evolving, driven by changing consumer preferences, emerging trends, and advancements in the food and beverage sector.

As consumers become more health-conscious, there is a growing demand for popsicles made with natural ingredients, organic fruits, and reduced sugar or alternative sweeteners. Additionally, there is an increasing interest in popsicles catering to specific dietary needs, such as vegan, gluten-free, or allergen-free options.

Popsicle stores are expected to embrace sustainability by incorporating eco-friendly practices. This may include using compostable or biodegradable packaging materials, sourcing local and seasonal ingredients, minimizing food waste, and implementing energy-efficient processes to reduce their environmental footprint.

Popsicle stores are likely to enhance their online presence and leverage digital platforms to reach a broader customer base. This may include online ordering, delivery services, and active social media engagement to create a virtual community and promote their products and seasonal specials.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the popsicle store business because a popsicle store is a niche idea in the food and beverage industry, specifically the specialty frozen treats or frozen desserts sector.

v. Can You Sell a Franchise of Your Business in the Future?

Happy House™ Popsicle Store, Inc. has plans to sell franchises in the nearest future and we will target major cities with hot climates in the United States of America.

d. Threats

The popsicle market may have established competitors, including other specialty frozen treat stores, ice cream shops, and supermarkets.
The prices of key ingredients can be subject to fluctuations, which may impact the business’s profit margins and pricing strategies.
Consumer preferences and trends can shift over time, necessitating ongoing innovation and adaptation to remain relevant in the market.

i. Who are the Major Competitors?

Steel City Pops
Popbar
Las Paletas Gourmet Popsicles
Frios Gourmet Pops
King of Pops
The Hyppo
Pleasant Pops
Pop Craft Pops
Locopops
HipPOPs
The Pop Shop
Sweet Action Ice Cream
Delicioso Coco Helado.

ii. Is There a Franchise for Popsicle Store Business?

Steel City Pops
King of Pops
Popbar
Frios Gourmet Pops
The Hyppo
Pleasant Pops
Pop Culture
LocoPops
HipPOPs
Delicioso Coco Helado.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Popsicle Stores?

Yes, policies, regulations, and zoning laws affect popsicle store businesses in the United States of America. These laws vary depending on the state, county, and city in which the business is located.

For example, popsicle store businesses must comply with food safety regulations, including proper handling, storage, and preparation of ingredients, as well as maintaining proper sanitation and hygiene practices. Popsicle store businesses may be required to comply with labeling requirements, including ingredient lists, nutritional information, and allergen warnings.

These regulations are designed to ensure transparency and consumer safety. They may undergo regular health and sanitation inspections to ensure compliance with food safety standards. Inspections may focus on cleanliness, temperature control, proper storage, and overall facility maintenance.

Lastly, popsicle store businesses may need to comply with zoning requirements, such as commercial zoning, to ensure the location is appropriate for the intended use.

Marketing Plan

a. Who is your Target Audience?

i. Age Range

The target audience for Happy House™ Popsicle Store, Inc. can vary, but generally, it would include individuals of various age groups. It may primarily cater to children, teenagers, young adults, and families, as they tend to enjoy frozen treats like popsicles.

ii. Level of Education

The level of education may not be a defining factor for the target audience of a popsicle store. It can be inclusive of individuals with different educational backgrounds.

iii. Income Level

The target audience for Happy House™ Popsicle Store, Inc. can span across different income levels. Popsicles are generally considered an affordable treat, appealing to a wide range of income groups.

iv. Ethnicity: Our popsicle store will have a diverse target audience, catering to individuals of various ethnicities.

v. Language

The primary language for communication at Happy House™ Popsicle Store, Inc. would depend on the location. In the United States, English would likely be the main language, but there may be instances where bilingual or multilingual staff could cater to customers speaking different languages.

vi. Geographical Location

The geographical location of our popsicle store, specifically Dallas, Texas, would influence the target audience.

vii. Lifestyle

The target audience for Happy House™ Popsicle Store, Inc. may include individuals with a variety of lifestyles. This can range from families seeking a refreshing treat for their children, health-conscious individuals looking for natural or low-sugar options, to those who simply enjoy indulging in frozen treats as a part of their lifestyle.

b. Advertising and Promotion Strategies

Deliberately Brand All Our Vans and Trucks.
Tap Into Text Marketing.
Make Use of Bill Boards.
Share Your Events in Local Groups and Pages.
Turn Your Social Media Channels into a Resource
Develop Your Business Directory Profiles
Build Relationships with players in the event planning and tourism services industry.

i. Traditional Marketing Strategies

Marketing through Direct Mail.
Print Media Marketing – Newspapers & Magazines.
Broadcast Marketing -Television & Radio Channels.
OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

Social Media Marketing Platforms.
Influencer Marketing.
Email Marketing.
Content Marketing.
Search Engine Optimization (SEO) Marketing.
Affiliate Marketing
Mobile Marketing.

iii. Social Media Marketing Plan

Start using chatbots.
Create a personalized experience for our customers.
Create an efficient content marketing strategy.
Create a community for our target market and potential target market.
Gear up our profiles with a diverse content strategy.
Use brand advocates.
Create profiles on relevant social media channels.
Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Happy House™ Popsicle Store, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package.

In all our pricing strategy will reflect:

Penetration Pricing
Cost-Based Pricing
Value-Based Pricing
Competition-Based Pricing.

Sales and Distribution Plan

a. Sales Channels

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the entertainment industry, and freelancers to help refer customers to us. We will develop a comprehensive marketing strategy to create brand awareness and attract customers.

We will utilize both online and offline channels to promote Happy House™ Popsicle Store, Inc., including social media, local advertising, and collaborations with influencers or complementary businesses. We will offer promotions, loyalty programs, or special discounts to encourage customer engagement and repeat visits.

b. Inventory Strategy

The fact that we will need popsicle supplies means that Happy House™ Popsicle Store, Inc. will operate an inventory strategy that is based on a day-to-day methodology to follow for ordering, maintaining, and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business. Happy House™ Popsicle Store, Inc. will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)

c. Payment Options for Customers

Bank Transfers
Credit or Debit Card
Cash
Checks
Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

At Happy House™ Popsicle Store, Inc., will be offering a return policy, incentives, and guarantees to build trust and loyalty with our customers. We will make sure the policy is clearly communicated on our website and in-store signage.

Return Policy:

If a customer is not satisfied with their order, we will offer a refund or a replacement.
We will also offer a store credit for future purchases.

Incentives:

We will implement loyalty programs where customers earn points or rewards for repeat purchases.
We will offer special discounts or promotions for customers who refer friends or family members to our popsicle store.
We will organize social media contests and giveaways to increase engagement and attract new customers.

Guarantees:

We will guarantee the quality of our popsicles and other products, and if a customer is not satisfied, they could receive a refund or a replacement.
We will offer delivery guarantees such as a guaranteed delivery time or a discount on the next order if the delivery is late.
We will implement satisfaction guarantees where customers are guaranteed to be satisfied with their experience, or we will take steps to make it right.

e. Customer Support Strategy

We will focus on delivering exceptional customer service, ensuring a welcoming and enjoyable experience for every customer. Create opportunities for customer engagement, such as taste testing, events, and interactive displays. Gather and analyze customer feedback to continuously improve the store’s offerings and customer satisfaction.

Operational Plan

Our operational plan will outline how the business will run on a day-to-day basis. It will cover areas such as staffing, inventory management, customer service, and marketing. We will develop standardized operating procedures for popsicle preparation, inventory management, cleanliness, and store maintenance.

Implement efficient processes for order taking, payment handling, and product delivery to minimize wait times and streamline operations.

Regularly evaluate and optimize operational processes to enhance efficiency and productivity. We will develop standardized operating procedures for popsicle preparation, inventory management, cleanliness, and store maintenance.

We will implement efficient processes for order taking, payment handling, and product delivery to minimize wait times and streamline operations. Regularly evaluate and optimize operational processes to enhance efficiency and productivity.

a. What Happens During a Typical Day at a Popsicle Store Business?

The business is open for the day’s work
The popsicle store serving area is cleaned and ready for the day’s business
Supplies are purchased, and ready for use
Customer’s orders are taken and they are served or their orders are delivered to them
The cashier collects cash and reconciles accounts for the day
Administrative duties are carried out
The store or warehouse is restocked when required.
The business is closed for the day.

b. Production Process

Preparation of the Base

The base mixture for popsicles is typically made by combining ingredients such as fruit juice, puree, yogurt, milk, cream, or other flavorings. Sweeteners, such as sugar or honey may also be added to enhance the taste.

Mixing and Homogenization

The ingredients are thoroughly mixed to ensure a uniform distribution of flavors and sweeteners. This can be done manually or using industrial mixing equipment.

Pouring into Molds

The prepared mixture is poured into popsicle molds. These molds can be made of plastic, silicone, or other materials and are designed to hold the mixture in place while it freezes.

Inserting Sticks

Once the mixture is poured into the molds, sticks are inserted into each cavity. These sticks act as handles for consumers to hold and enjoy the popsicles.

Freezing

The filled molds with sticks are placed in a freezer or a popsicle-specific freezing machine. The freezing process can take several hours to solidify the mixture and create the desired texture.

Unmolding

Once the popsicles are completely frozen, the molds are removed from the freezer. The popsicles are carefully unmolded by either running warm water over the mold or using specialized molds that allow for easy release.

Packaging and Storage

The individual popsicles are typically packaged in plastic wrappers or sleeves to protect them and maintain their freshness. They can be stored in a freezer or displayed in a freezer case for sale.

c. Service Procedure

The service procedure of a popsicle store business starts with a customer requesting popsicles. Once the request is gotten, it will be processed, and the customer will be served, or the order delivered to a location as requested.

d. The Supply Chain

Happy House™ Popsicle Store, Inc. will establish relationships with reliable suppliers to source high-quality ingredients for popsicles. Maintain an efficient inventory management system to ensure an adequate supply of popsicles while minimizing waste. Monitor ingredient availability and adjust inventory levels to meet customer demand.

e. Sources of Income

Happy House™ Popsicle Store, Inc. will generate revenue primarily through the sale of popsicles.

Financial Plan

a. Amount Needed to Start Your Popsicle Store Business?

Happy House™ Popsicle Store, Inc. would need an estimate of $150,000 successfully set up our popsicle store business in the United States of America. Please note that this amount includes the salaries of our staff for the first month of operation.

b. What are the Costs Involved?

Business Registration Fees – $750.
Legal expenses for obtaining licenses and permits – $3,300.
Marketing, Branding, and Promotions – $3,000.
Business Consultant Fee – $2,500.
Insurance – $3,400.
Rent/Lease – $70,000.
Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
Operational Cost (salaries of employees, payments of bills et al) – $70,000
Start-up Inventory – $35,000
Store Equipment (cash register, security, ventilation, signage) – $1,750
Furnishing and Equipping the Popsicle store – $50,000
Website: $600
Opening party: $5,000
Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will it Cost?

Happy House™ Popsicle Store, Inc. will not build a new facility for our popsicle store business; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Popsicle Store Business?

Rent or Mortgage Payments
Employee Wages and Benefits
Inventory and Supplies
Marketing and Advertising
Maintenance and repairs such as cleaning supplies, pest control, repairs to equipment or furniture, and general upkeep of the physical space.
Licenses and permits.

e. What is the Average Salary of your Staff?

Chief Operating Officer (Owner) – $65,000 Per Year
Store Manager – $45,000 Per Year
Accountant – $32,630,000 Per Year
Salesgirls and Salesboys – $28,100 Per Year
Cleaners – $25,000 Per Year
Security Guard -$24,000 Per Year

f. How Do You Get Funding to Start a Popsicle Store Business?

Raising money from personal savings and sale of personal stocks and properties
Raising money from investors and business partners
Sell shares to interested investors
Applying for a loan from your bank/banks
Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
Source for soft loans from your family members and friends.

Financial Projection

a. How Much Should You Charge for Your Product/Service?

The price range for popsicles in the U.S. can be anywhere from $1 to $5 per popsicle.

b. Sales Forecast?

First Fiscal Year (FY1): $300,000
Second Fiscal Year (FY2): $420,000
Third Fiscal Year (FY3): $650,000

c. Estimated Profit You Will Make a Year?

First Fiscal Year (FY1) (Profit After Tax): $15%
Second Fiscal Year (FY2) (Profit After Tax): $20%
Third Fiscal Year (FY3) (Profit After Tax): $30%

d. Profit Margin of a Popsicle Store Business Product/Service

Happy House™ Popsicle Store, Inc. will aim for a profit margin of 26 to 30 percent on sales. This means that for every dollar spent on popsicles by a customer, the business should aim to earn 26 to 30 cents in profit.

Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

Happy House™ Popsicle Store, Inc. will grow our popsicle store business by first opening other outlets in key cities in the United States of America within the first five years of establishing the business and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Happy House™ Popsicle Store, Inc. plans to expand to

Phoenix, Arizona
Las Vegas, Nevada
Death Valley, California
Yuma, Arizona
Palm Springs, California
Tucson, Arizona
El Paso, Texas
McAllen, Texas
Houston, Texas
Miami, Florida.

The reason we intend to expand to these locations is the fact that these cities experience high temperatures and hot weather conditions for a significant portion of the year and available statistics show that the cities listed above have a thriving market for popsicles and related products.

Exit Plan

The founder of Happy House™ Popsicle Store, Inc. plans to exit the business via family succession. The company has placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.