Do you want to start a liquor store and need to write a plan? If YES, here is a sample small liquor store business plan template & FREE feasibility report.
The liquor business indeed has come to stay and this is thanks to the huge amount of liquor brands, as well as the people who purchase them. One of the best things that you could possibly do is to start a stress free business like the liquor one.
A Sample Liquor Store Business Plan Template
1. Industry Overview
One of the easy to enter and thriving business line that an entrepreneur how is looking towards starting a business of his or her own is to go into retailing business. The retail business is indeed a wide business of which liquor store business falls under.
Simply put, a liquor store is a retail shop that that is licensed to sell prepackaged alcoholic beverages usually in bottles to customers who are likely to take home or elsewhere to consume.
In the united states of America, the Liquor store business is a regulated business which is why The Twenty-first Amendment of the United States Constitution gives states the power to regulate the sale and consumption of liquor and other alcoholic beverages.
It is important to note that State regulations vary widely. Most states In the united states of America have laws that clearly define which alcoholic beverages must be sold in specialty liquor stores and which may be sold in other venues et al.
The Liquor, Beer and Wine industry is indeed a very large industry and pretty much thriving in all the parts of the world. Statistics has it that in the United States of America alone, there are about 41,285 licensed liquor stores responsible for employing about 170,399 employees and the industry rakes in a whooping sum of $48bn annually.
Activities in the Liquor, Beer and Wine Stores industry is on the increase in the last 5 years (i.e. from 2010 to 2015), even though the revenue generation have not shown remarkable growth within the stated period. Owing to the obvious increase in consumer confidence, more consumers have purchased high-margin products such as craft beer, boostingthe industry profitability.
Additionally, the legislation on the liquor, beer and wine market in many states in the U.S has allowed more entrepreneurs to open their own liquor stores. Revenue in the Liquor, Beer and Wine Store industry is expected to grow over the next 5 years as stores generate greater sales especially of high-margin products.
The Liquor, Beer and Wine Store industry is known to be heavily concentrated in the most densely populated regions and cities, mainly in the Mid-Atlantic, which comprises 24.2 percent of total liquor stores. Statistics has it that within the region, New York accounts for 8.5 percent of total liquor stores and trails only California which has 11.6 percent with the largest percentage of industry liquor stores.
So also, the Southeast and Great Lakes regions are heavily concentrated with industry liquor stores, and account for 17.9 percent and 15.4 percent of total liquor stores, respectively.
Comparatively large liquor stores, in terms of employment and revenue, tend to be located in the Mid-Atlantic region. Nevertheless, the industry is small business oriented, with 68.0 percent of liquor stores employing four or even fewer full – time employees per time.
Over and above, the liquor, beer and wine industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.
2. Executive Summary
Pappy J & Sons Liquor Store is a neighborhood liquor store that will be located in centralized area between a residential neighborhood and a busy business district in downtown Long Beach, California.
We aware that online in most states in the U.S California is one of the states that allows individuals to operate a liquor store and also sell other alcoholic drinks which is why we have decided to launch our liquor store in Long Beach, California.
We have been able to secure a 10,000 sq. ft. facility for our liquor store as required by the law in the United States of America.
We are in the liquor store business to make profits at the same to give our customers value for their money and time; we want to give people who patronize our liquor store the opportunity to choose not only from a wide range of both locally and imported liquors but also from a wide range of beers and other alcoholic drinks that are manufactured in the United States of America.
We are aware that there are several large and small liquor stores all around California, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business and also for us to be able offer much more than our competitors will be offering.
We ensured that our facility is easy to locate and our outlet is well secured with the various payment of options. Much more than selling liquors and other alcoholic drinks of top brands in the alcohol industry, our customer care is second to none in the whole of Long Beach California.
We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our liquor store and also to become our loyal customers and ambassadors. Pappy J & Sons Liquor Store will ensure that all our customers are given first class treatment whenever they visit our store.
We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customer base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions that will directly or indirectly affect them.
Pappy J & Sons Liquor Store is owned by Mr. Jeffry Jordan who has successfully managed several bars and night clubs in Los Angeles and Las Vegas prior to opening his own liquor store. It is a family business that will be managed alongside his immediate family member.
3. Our Products and Services
Pappy J & Sons Liquor Store is going to operate a standard and licensed neighborhood liquor store that will retail a wide range of liquors, beers and wines just like any other licensed and standard liquor store in the United States and in any part of the world.
We are in the liquor retailing business to make profits and give our customers value for their money. These are some of the products that we will retail in our liquor store;
- Liquors
- Beers (Bud Light, Coors Light, Miller Lite, Budweiser, Michelob Ultra-Light, Natural Light, Busch Light, Bush, Redds Apple Ale, Sierra Nevada Pale Ale, Keystone Light, Pabst Blue Ribbon, Bud Light Lime, Bud Light Platinum Lager et al)
- Locally Crafted Beers (Pale Beers, Amber Beers, Dark Beers, Hebrew Beers, Gluten Free, Organic Brews, Cider et al)
- Wines
- Distilled spirits
- Martinis
- Non – alcoholic beverages
- Tobacco
4. Our Mission and Vision Statement
- Our vision is to establish a one stop liquor store in Long Beach – California and in other cities in the United States of America.
- Our mission is to establish a liquor store business that will make available a wide range of liquors, wines and beers from top brands at affordable prices to the residence of Long Beach – California and other cities in the United States of America and Canada where we intend opening our outlets and selling our franchise.
Our Business Structure
Pappy J & Sons Liquor Store do not intend to start a liquor retailing business like the usual mom and pop business around the street corner; our intention of starting a liquor retail business is to build a standard liquor store that will be a one – stop shop for liquors, beers and wines which is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.
We will ensure that we only hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more especially when we start selling our franchise. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;
- Chief Executive Officer (Owner)
- Store Manager
- Merchandize Manager
- Sales and Marketing Manager
- Information Technologist
- Accountants / Cashiers
- Cleaners
5. Job Roles and Responsibilities
Chief Executive Officer – CEO (Owner):
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
- Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for fixing prices and signing business deals
- Responsible for providing direction for the business
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
Store Manager:
- Responsible for managing the daily activities in the store
- Ensure that the store facility is in tip top shape and conducive enough to welcome customers
- Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
- Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
- Defines job positions for recruitment and managing interviewing process
- Carrying out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Interfaces with third – party providers (vendors)
- Control the sales floor inventory
- Ensures that goods and products are properly arranged
- Supervises the entire sales staff and workforce
- Any other duty as assigned by the CEO
Merchandize Manager
- Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
- Help to ensure consistent quality of liquors, wines and beers on our rack
- Responsible for the purchase of wines, beers and liquors for the organizations
- Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
- Ensures that the organization operates within stipulated budget.
Sales and Marketing Manager
- Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
- Model demographic information and analyze the volumes of transactional data generated by customer purchases
- Identify, prioritize, and reach out to new partners, and business opportunities et al
- Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
- Develop, execute and evaluate new plans for expanding increase sales
- Document all customer contact and information
- Represent the company in strategic meetings
- Help increase sales and growth for the company
Information Technologist
- Manage the organization website
- Handles ecommerce aspect of the business
- Responsible for installing and maintenance of computer software and hardware for the organization
- Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
- Manage the organization’s CCTV
- Handles any other technological and IT related duties.
Accountant / Cashier
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensuring compliance with taxation legislation
- Handles all financial transactions for the organization
- Serves as internal auditor for the organization
Client Service Executive
- Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
- Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
- Manages administrative duties assigned by the store manager in an effective and timely manner
- Consistently stays abreast of any new information on Pappy J & Sons Liquor Store products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
Cleaners:
- Responsible for cleaning the store facility at all times
- Ensure that toiletries and supplies don’t run out of stock
- Cleans both the interior and exterior of the store facility
- Any other duty as assigned by the restaurant manager.
6. SWOT Analysis
Our intention of starting just one outlet of our liquor retail store in Long beach – California is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets all over California and also sell franchise through the United States of America and Canada.
We are quite aware that there are several liquor retail stores all over Long Beach and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.
We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.
Pappy J & Sons Liquor Store employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Pappy J & Sons Liquor Store;
- Strength:
Our location, the business model we will be operating on (physical store and online liquor store), varieties of payment options, wide range of liquors, wines and beers (locally crafted beer inclusive) and our excellent customer service culture will definitely count as a strong strength for Pappy J & Sons Liquor Store.
- Weakness:
A major weakness that may count against us is the fact that we are a new liquor retail outlet and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.
- Opportunities:
The fact that we are going to be operating our liquor retail store in one of the busiest district in Long Beach – California provides us with unlimited opportunities to sell our liquors, wines and beers to a large number of people.
We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our liquor retail store; we are well positioned to take on the opportunities that will come our way.
- Threat:
We are quite aware that just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new liquor retail outlet in same location where ours is located or even the arrival of a nightclub and bar.
7. MARKET ANALYSIS
- Market Trends
In the United States of America, most of the states have strict control on liquor stores hence it is not easy to secure license to open one.
In California and in few states in the U.S, individuals can actually open their own liquor retail store and it is the practice for them to sell loads of assorted alcoholic drinks and not only liquors; they are known to retail liquors, wines, beers and even tobacco et al.
If you keep tab with liquor store business and retailing business generally, you would have noticed that It is now a common phenomenon for retail outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their store to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiencies.
No doubt data collected from customers goes a long way to help retail stores serve them better. Another common trend in the retailing industry is the pricing system.
Aside from having varieties of alcoholic drinks in a store, one of the easiest ways for liquor retail stores to sell the drinks on their racks as fast as they can and keep re – stocking is to ensure that the prices of their drinks are a bit lower than what is obtainable in elsewhere.
For example, it is common to see items with prices in this format; $3.99, $99 and $199 et al as against $4, $100 and $200. Liquor stores are also known to follow the rules and regulations regulating the industry in any state that their store is located; regulations like not selling alcoholic drinks to any person who is under – aged.
8. Our Target Market
When it comes to selling liquors, wines, beers and locally brewed beer, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who drink liquors, wines and beers and those who would want to try out liquor.
One thing is certain, our liquors, and other alcoholic drinks will not be sold to people who are under aged. In view of that, we have positioned our liquor retail store to service the residence of Long Beach – California and every other location our liquor retail stores will be located all over the United States of America and Canada.
We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a liquors and a wide range of alcoholic drinks to the following groups of people;
- Corporate Executives
- Business People
- Celebrities
- Military Men and Women
- Sports Men and Women (with the exemption of under – age)
- Students (with the exemption of under – age)
- Tourists
- Every adult in the neighborhood where our liquor store will be located.
Our Competitive Advantage
Pappy J & Sons Liquor Store is launching a standard and licensed liquor retail shop that will indeed become the preferred choice of residence of Long Beach California and in every other location where our outlets will be opened.
Our liquor retail store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Long beach and few meters away from a busy business district. We have enough parking space that can accommodate well over 20 cars per time.
One thing is certain; we will ensure that we have a wide range of liquors, wines and beers available in our store at all times. It will be difficult for customers to visit our store and not see the brand of alcoholic drinks that they are looking for.
One of our business goals is to make Pappy J & Sons Liquor Store a one stop alcohol shop. Our excellent customer service culture, online store, various payment options and highly secured facility will also serve as a competitive advantage for us.
9. SALES AND MARKETING STRATEGY
- Sources of Income
Pappy J & Sons Liquor Store is established with the aim of maximizing profits in the liquor, wine and beer store retailing industry and we are going to go all the way to ensure that we do all it takes to sell a wide range of products to a wide range of customers.
Pappy J & Sons Liquor Store will generate income by retailing the following alcoholic products;
- Liquors
- Beers (Bud Light, Coors Light, Miller Lite, Budweiser, Michelob Ultra-Light, Natural Light, Busch Light, Bush, Redds Apple Ale, Sierra Nevada Pale Ale, Keystone Light, Pabst Blue Ribbon, Bud Light Lime, Bud Light Platinum Lager et al)
- Locally Crafted Beers (Pale Beers, Amber Beers, Dark Beers, Hebrew Beers, Gluten Free, Organic Brews, Cider et al)
- Wines
- Distilled spirits
- Martinis
- Non – alcoholic beverages
- Tobacco
10. Sales Forecast
It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. One thing is common with liquor retailing business, the larger a liquor retail store the larger the numbers of customers that will patronize them.
Although we may not be as large as the biggest liquor retail store in the United States, but we will ensure that within our capacity we make available a wide range of liquors, wines, and beers et al from different brands both local and foreign in our liquor store.
Below are the sales projections that we were able to come up with for the first three years of operations;
- First Year-: $75,000
- Second Year-: $250,000
- Third Year-: $700,000
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
Before choosing a location for Pappy J & Sons Liquor Store, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Long Beach – California and in every other cities where our outlets will be opened.
We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.
We hired experts who have good understanding of the liquor, wine and beer retail industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Long Beach – California.
In other to continue to be in business and grow, we must continue to sell the products that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Pappy J & Sons Liquor Store will adopt the following sales and marketing approach to win customers over;
- Introduce our liquor store by sending introductory letters to residence, business owners and organizations in and around Long Beach – California
- Open our liquor store with a party
- Advertise our business in community based newspapers, local TV and radio stations
- List our business on yellow pages ads (local directories)
- Leverage on the internet to promote our business
- Direct marketing
- Word of mouth marketing (referrals)
11. Publicity and Advertising Strategy
Despite the fact that our liquor retail store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our liquor retail store.
Pappy J & Sons Liquor Store has a long term plan of opening outlets in various locations all around the United States of America and Canada which is why we will deliberately build our brand to be well accepted in Long Beach California before venturing out.
As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Pappy J & Sons Liquor Store;
- Place adverts on both print (community based newspapers and magazines) and electronic media platforms
- Sponsor relevant community programs
- Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
- Install our Bill Boards on strategic locations all around Long Beach – California
- Engage in roadshow from time to time
- Distribute our fliers and handbills in target areas
- Position our Flexi Banners at strategic positions in the location where our liquor retail store is located.
12. Our Pricing Strategy
Pricing is one of the key factors that give leverage to liquor retail stores, it is normal for consumers to go to places (liquor retail outlets) where they can get liquors, wine and beers et al at cheaper price which is why big player in the liquor, wine and beer retail industry like attract loads of consumers.
We know we don’t have the capacity to compete with other bigger liquor retail store, but we will ensure that the prices of all the brands of liquors, wines and beers et al that are available in our liquor store are competitive with what is obtainable amongst liquor retail stores within our level and in our location.
- Payment Options
At Pappy J & Sons Liquor Store, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;
- Payment by cash
- Payment via Point of Sale (POS) Machine
- Payment via online bank transfer (online payment portal)
- Payment via Mobile money
In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.
13. Startup Expenditure (Budget)
When it comes to starting a liquor retailing store the major areas that you look towards spending the bulk of your cash is in of course renting or leasing a standard store facility. Aside from that, you are not expected to spend much except for paying of your employees and the stocking of your store.
This is the key areas where we will spend our start – up capital;
- The Total Fee for Registering the Business in California – $750.
- Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
- Marketing promotion expenses for the grand opening of Pappy J & Sons Liquor Storein the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
- Cost for hiring Consultant – $2,500.
- Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
- Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
- Cost for Shop remodeling (construction of racks and shelves) – $20,000.
- Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
- Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
- The cost for Start-up inventory (stocking with a wide range of liquors, wines, beers, tobaccos et al) – $70,000
- Storage hardware (bins, rack, shelves, food case) – $3,720
- The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
- Cost for serving area equipment (plates, glasses, flatware) – $3,000
- Cost for store equipment (cash register, security, ventilation, signage) – $13,750
- Cost of purchase and installation of CCTVs – $5,000
- The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
- The cost of Launching a Website – $600
- The cost for our opening party – $7,000
- Miscellaneous – $10,000
We would need an estimate of $250,000 to successfully set up our liquor retail store in Long Beach – California. Please note that this amount includes the salaries of all the staff for the first month of operation.
Generating Funding / Startup Capital for Pappy J & Sons Liquor Store
Pappy J & Sons Liquor Store is a private business that is solely owned and financed by Mr. Jeffry Jordan and family. We do not intend to welcome any external business partner, which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources.
These are the areas we intend generating our start – up capital;
- Generate part of the start – up capital from personal savings
- Source for soft loans from family members and friends
- Apply for loan from my Bank
N.B: We have been able to generate about $100,000 (Personal savings $75,000 and soft loan from family members $25,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
14. Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If any of these factor is missing from a business (company), then it won’t be too long before the business close shop.
Pappy J & Sons Liquor Store will ensure that all the factors listed above are reinforced on a regular basis and also we will engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more.
We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. We have the plans of
Check List / Milestone
- Business Name Availability Check:>Completed
- Business Registration: Completed
- Opening of Corporate Bank Accounts: Completed
- Securing Point of Sales (POS) Machines: Completed
- Opening Mobile Money Accounts: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of Insurance for the Business: Completed
- Leasing of facility and remodeling the shop: In Progress
- Conducting Feasibility Studies: Completed
- Generating capital from family members: Completed
- Applications for Loan from the bank: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
- Recruitment of employees: In Progress
- Purchase of the Needed furniture, racks, shelves, computers,electronic appliances, office appliances and CCTV: In progress
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business both online and around the community: In Progress
- Health and Safety and Fire Safety Arrangement (License): Secured
- Opening party / launching party planning: In Progress
- Compilation of our list of products (liquors, beers, wines, and tobaccos et al)that will be available in our store: Completed
- Establishing business relationship with vendors – wholesale suppliers of various brands of liquors, wines, beers, and tobacco et al: In Progress