Are you about starting an online education website? If YES, here is a complete sample online education website business plan template & feasibility report you can use for FREE.
Okay, so we have considered all the requirements for starting an online education website. We also took it further by analyzing and drafting a sample online education website marketing plan template backed up by actionable guerrilla marketing ideas for online education websites. So let’s proceed to the business planning section.
If you are an educationist or someone who has background in education matters, and you intend starting your business, then you should consider starting your own online educational website. Being an educational consultant means that you will provide tutoring services via the internet; you will provide tutoring services across a variety of academic subjects and across all age groups.
Starting an online educational website is not too expensive except for the money required to rent and furnish an office space and also to run the website.
Running this type of business requires that you should be trained as an educationist and it is indeed a very lucrative business in the United States, Canada, Australia and The United Kingdom simply because it is affordable and it is not location bound.
if you are truly convinced that starting an online educational website is the right business for you to do, then you need to write your own business plan. Below is a sample online educational website business plan template that will help you successfully write yours with little or no stress;
A Sample Online Educational Website Business Plan Template
1. Industry Overview
Operators in the Online Educational industry comprises of institutions that basically deliver online education to students. In order to be considered as an online educational provider firm, over 80 percent of the course or unit content offered by your firm has to be delivered via online platform.
For instance, students could be located off-campus for the duration of their enrolment and successfully complete a unit of study.
It is important to mention that online education includes study at all levels of education. In recent time, the Online education industry recorded strong growth and of course this is due to rising internet penetration in households and changing consumer preferences that favor conducting services online.
In addition, the industry also benefited during and immediately following the recession as widespread unemployment across the US economy precipitated a large number of individuals returning to educational institutions to develop skills while the labor market remained weak.
Going forward, the Online Tutoring Services industry is expected to continue to record strong growth, though at a slowdown rate
A recent research carried out by IBISWORLD reveals that the Online Education industry has grown rapidly over the past five years. Technological advancements and faster internet have made the online education model a more viable option for learning. With more individuals and businesses recognizing the benefits of online education, the use of online learning has soared.
A trend towards up skilling, which became apparent during the global financial crisis, has solidified with an increase in the national unemployment rate over the past five years. Higher unemployment has encouraged those out of work to retrain, and employees to upskill to protect themselves from redundancy. Online education provides greater flexibility and enables full-time workers to engage in further learning
The Online Tutoring Services industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Germany, Italy, Holland, Switzerland, Australia and Canada et al.
Statistics has it that in the united states of America alone, there are about 764 registered and licensed online educational firms scattered all across the United States responsible for employing about 10,964 and the industry rakes in a whooping sum of $411 million annually.
The industry is projected to grow at 4.2 percent annual growth within 2011 and 2016. It is important to state that Tutor.com has the largest available market share in the industry.
Lastly, one thing is certain about starting an online educational website, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals, and even educational institutions / schools that would want to hire your services from time to time.
2. Executive Summary
Teddy Braham® Online Tutorial Service, LLC is a registered and licensed online educational service provider company that will be based in Phoenix – Arizona. The firm will handle all aspect of online education related services; services such as primary school tutoring, advanced academic tutoring, exam preparation services, occupational academic programs and other related educational support services.
We are aware that to run a standard online educational website can be demanding which is why we are well trained, certified and equipped to perform excellently well.
Teddy Braham® Online Tutorial Service, LLC is a client – focused and result driven online educational service provider that provides broad- based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.
We will offer a standard and professional online education services to all to our individual clients, and corporate clients at national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they enroll in our online school or hire our services.
At Teddy Braham® Online Tutorial Service, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the online tutorial services industry
Teddy Braham® Online Tutorial Service, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.
We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.
Our plan is to position the business to become the leading brand in the online tutorial services industry in the whole of Phoenix – Arizona, and also to be amongst the top 20 online educational services provider websites in the United States of America within the first 5 years of operations.
This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that Phoenix – Arizona is the right place to launch our online educational services business before sourcing for students from other cities in The United States of America and throughout the globe.
Teddy Braham® Online Tutorial Service, LLC is private registered business that is owned by Teddy Braham and his immediate family member. Teddy Braham has well over 10 years of experience working at various capacities within the online tutorial services industry in the United States of America prior to starting Teddy Braham® Online Tutorial Service, LLC. Teddy Braham has the required experience and qualifications to build a world class online educational website that can favorably compete amongst leaders in the industry.
3. Our Products and Services
Teddy Braham® Online Tutorial Service, LLC is established with the aim of maximizing profits in the online tutorial services industry. We want to compete favorably with the leading online educational services providers – websites in the United States and in the world which is why we have but in place a competent team that will ensure that we meet and even surpass our students’ expectations.
We will work hard to ensure that Teddy Braham® Online Tutorial Service, LLC is not just accepted in Phoenix – Arizona, but also in other cities in the United States of America and throughout the globe. We are in the online tutorial services industry to make profits and we will ensure that we do all that is permitted by the law in the United States of America to achieve our aims and ambitions of setting up the business
Our business offerings are listed below;
- Primary school tutoring
- Advanced academic tutoring
- Providing exam preparation services
- Occupational academic programs
- Providing college selection services
- Providing educational consulting services
- Providing educational guidance counseling services
- Providing educational support services
- Providing educational testing services
4. Our Mission and Vision Statement
- Our vision is to build an online educational services provider brand that will become one of the preferred online educational websites in the online community. Our vision reflects our values: integrity, service, excellence and teamwork.
- Our mission is to position our online educational website to become one of the leading brands in the online tutorial services industry in the whole of Phoenix – Arizona, and also to be amongst the top 20 online educational services provider websites in the United States of America within the first 5 years of operations.
Our Business Structure
Normally we would have settled for two or three full – time staff members, but as part of our plan to build a standard online tutorial services provider – website in Phoenix – Arizona, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.
The picture of the kind of online educational website we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Phoenix – Arizona.
We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;
- Chief Executive Officer
- Online Education Consultants
- Admin and HR Manager
- Marketing and Sales Executive
- Accountant
- Information Technologist
- Customer Care Executive / Front Desk Officer
5. Job Roles and Responsibilities
Chief Executive Office:
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for fixing prices and signing business deals
- Responsible for providing direction for the business
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
Online Education Consultants
- Responsible for handling services such as primary school tutoring, advanced academic tutoring, exam preparation services and occupational academic programs Responsible for providing college selection services
- Responsible for providing educational consulting services
- Responsible for providing educational guidance counseling services
- Responsible for providing educational support services
- Responsible for providing educational testing services
Admin and HR Manager
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Design job descriptions with KPI to drive performance management for clients
- Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
- Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
- Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
- Defines job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Responsible for arranging travel, meetings and appointments
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Oversees the smooth running of the daily office activities.
Marketing and Sales Executive
- Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
- Writes winning proposal documents, negotiate fees and rates in line with company policy
- Responsible for handling business research, marker surveys and feasibility studies for clients
- Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represents the organization in strategic meetings
- Helps to increase sales and growth for the organization
Accountant
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- create reports from the information concerning the financial transactions recorded by the bookkeeper
- Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
- Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for one or more properties.
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensures compliance with taxation legislation
- Handles all financial transactions for the company
- Serves as internal auditor for the organization
Information Technologist
- Responsible for installing and maintenance of computer software and hardware for the organization
- Manages the organization website
- Handles security, email and business features
- Installed web site applications for the organization
- Responsible for providing website builder, security and value-added features
- Responsible for Optimizing Website Functionality for owners of existing websites
- Responsible for Search Engine Optimization Services and Code Writing Services
Client Service Executive / Front Desk Officer
- Welcomes students and clients by greeting them in person or on the telephone; answering or directing inquiries.
- Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
- Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
- Manages administrative duties assigned by the manager in an effective and timely manner
- Consistently stays abreast of any new information on the organization’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
- Receives parcels / documents for the organization
- Distributes mails in the organization
- Handles any other duties as assigned the line manager
6. SWOT Analysis
Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.
Teddy Braham® Online Tutorial Service, LLC hired the services of a seasoned business consultant with bias in start – ups in the United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the online tutorial services industry.
As an organization, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Teddy Braham® Online Tutorial Service, LLC.
- Strength:
Our core strength lies in the power of our team; our workforce. We have a team of highly qualified online education consultants and support staff members that can go all the way to give our students value for their money; a team that are trained, qualified and equipped to pay attention to details and to deliver excellent online education support services.
We are well positioned and we know we will attract loads of clients (students and international students alike) from the first day we open our doors for business.
- Weakness:
As a new online educational services provider website, it might take some time for our organization to break into the market and gain acceptance especially from international students in the already saturated online tutorial services industry; that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.
- Opportunities:
The opportunities in the online tutorial services industry is massive considering the number of local and international students who can’t do with key services provided by only online educational services provider – website. As a standard and well – positioned online educational services provider – website, we are ready to take advantage of any opportunity that comes our way.
- Threat:
Some of the threats that we are likely going to face as an online educational services provider company operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.
7. MARKET ANALYSIS
- Market Trends
If you are conversant with the trends in the online tutorial services industry, you will agree that the industry has proved resistant to any downturns in the overall economy. Rapidly increasing internet penetration and online capabilities have transformed the possibilities of online tutoring; consequently, growth has remained strong.
This indicates that the industry is growing at a faster pace than the overall economy. It is a fact that online education introduces a range of new products to the Education and Training industry, which are opening up new markets. From school age to mature age, the convenience of online education has enabled individuals from all walks of life to become a participant of the industry.
So also, the take-up and advancements of mobile technology has benefited the industry. In recent time, the Online education industry recorded strong growth and of course this is due to rising internet penetration in households and changing consumer preferences that favor conducting services online.
In addition, the industry also benefited during and immediately following the recession as widespread unemployment across the US economy precipitated a large number of individuals returning to educational institutions to develop skills while the labor market remained weak. Going forward, the Online Tutoring Services industry is expected to continue to record strong growth, though at a slowdown rate
Although it is cheaper to start an online educational services provider – website business, but the fact remains that it is a bit challenging for new entrant to come into this industry, the primary barrier to the entry for new establishment is the stiff registration requirements applicable in most countries not just the United States of America.
As a matter of fact, just like education consulting firms, online educational services providers must comply with local licensing criteria set out by registration boards and professional associations to obtain registration in their country or the state they want to operate from. This usually requires applicants to hold an accredited tertiary qualification before they can undertake written tests of skills, knowledge and abilities.
Lastly, the fact that there are loads of potential students scattered all across the globe who can be reached with just a lick of the mouse makes it highly important for online educational services provider website to continue to explore trendier means to reach out to them.
8. Our Target Market
The demographic and psychographics composition of those who need the services of online educational services providers cut across students at all levels of studies and from all across the globe.
Teddy Braham® Online Tutorial Service, LLC will initially serve students within our immediate community, but that does not in any way stop us from growing to be able to compete with the leading online educational services providers in the United States and the world at large.
As a standard and licensed online educational services provider, Teddy Braham® Online Tutorial Service, LLC offers a wide range of online educational services hence we are well trained and equipped to services a wide range of students from all part of the world.
We are coming into the industry with a business concept that will enable us enroll students at different level of education from the United States and all over the world. Below is a list of the people and organizations that we have specifically design our products and services for;
- International Students
- Local students
- Schools
- Tutorial colleges
Our competitive advantage
The level of competitions in the online tutorial services industry depends largely on the course provided, the functionality of the website and the worth of the certificate in the market – place. If you can successfully create a unique brand identity for your online educational services provider company or carve out a unique market, you are likely going to experience less competition.
For instance, if you are one of the few online educational service providers in your location that has the most qualified and experienced online education consultant with successful track record under your payroll, you are likely going to have a competitive advantage over your competitors.
We are quite aware that to be highly competitive in the online tutorial services industry means that we should be able to deliver expected results, our students should be able to pay for our services and we should be able to meet the expectations of students.
Teddy Braham® Online Tutorial Service, LLC might be a new entrant into the online tutorial services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified online education consultants and experts in the United States. These are part of what will count as a competitive advantage for us.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups online educational services firms) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.
9. SALES AND MARKETING STRATEGY
- Sources of Income
Teddy Braham® Online Tutorial Service, LLC is established with the aim of maximizing profits in the online tutorial services industry and we are going to go all the way to ensure that we do all it takes to attract clients (local and international students) on a regular basis.
Teddy Braham® Online Tutorial Service, LLC will generate income by offering the following services;
- Primary school tutoring
- Advanced academic tutoring
- Providing exam preparation services
- Occupational academic programs
- Providing college selection services
- Providing educational consulting services
- Providing educational guidance counseling services
- Providing educational support services
- Providing educational testing services
10. Sales Forecast
One thing is certain, there would always be local students, international students, individuals et al who would need the services of online educational services providers.
We are well positioned to take on the available market in Phoenix – Arizona and other key cities in the United States of America and the globe. We are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our student base beyond Phoenix – Arizona to other states in the United States and throughout the online community.
We have been able to critically examine the online educational services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Phoenix – Arizona.
Below are the sales projections for Teddy Braham® Online Tutorial Service, LLC, it is based on the location (world wide web) of our business and the wide range of online educational services that we will be offering to our students;
- First Fiscal Year-: $250,000
- Second Fiscal Year-: $450,000
- Third Fiscal Year-: $950,000
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
We are mindful of the fact that there are stiffer competitions amongst online educational services provider firms and other related educational support service providers in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.
Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard and world – class online educational website that will leverage on word of mouth advertisement from satisfied students
Our goal is to grow our online educational services website to become one of the top 20 online educational services websites in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America, but throughout the globe (the online community).
Teddy Braham® Online Tutorial Service, LLC is set to make use of the following marketing and sales strategies to attract students;
- Introduce our online educational website by sending introductory letters alongside our brochure to migrant communities, corporate organizations, households and key stake holders in the United States.
- Advertise our website in relevant magazines, newspapers, TV stations, and radio station.
- List our education consulting firm business on yellow pages’ ads (local directories)
- Attend relevant international and local education, international studies and business expos, seminars, and business fairs et al
- Create different packages for different category of clients (local students and international students et al) in order to work with their budgets and still deliver quality online educational services to them
- Leverage on email marketing to reach out to potential students
- Engage in direct marketing approach
- Encourage word of mouth marketing from loyal and satisfied students
- Join local chambers of commerce and industries with the aim of networking and marketing our services.
11. Publicity and Advertising Strategy
Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.
We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our online educational services provider – website. Below are the platforms we will leverage on to boost our brand and to promote and advertise our business;
- Place adverts on community based educational and related newspapers, radio stations and TV stations.
- Encourage the use of word of mouth publicity from our loyal customers
- Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
- Ensure that we position our banners and billboards in strategic positions all around New Phoenix – Arizona
- Distribute our fliers and handbills in target areas in and around our neighborhood
- Contact migrant communities, schools, and households et al by calling them up and informing them of Teddy Braham® Online Tutorial Service, LLC and the online educational support services we offer
- Advertise our business in our official website and employ strategies that will help us pull traffic to the site
- Brand all our official cars and school buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.
12. Our Pricing Strategy
Teddy Braham® Online Tutorial Service, LLC will charge our students flat fee for many basic educational services such as primary school tutoring, advanced academic tutoring, exam preparation services, occupational academic programs and other related educational support services.
At Teddy Braham® Online Tutorial Service, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to both local and international students from time to time.
We are aware that there are some clients that would need regular access to online education support services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.
- Payment Options
The payment policy adopted by is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.
Here are the payment options that Teddy Braham® Online Tutorial Service, LLC will make available to her clients;
- Payment via bank transfer
- Payment with cash
- Payment via credit cards / Point of Sale Machines (POS Machines)
- Payment via online bank transfer
- Payment via check
- Payment via mobile money transfer
- Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our client make payment for our online educational support services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for all our online educational services rendered.
13. Startup Expenditure (Budget)
When it comes to calculating the cost of starting an online educational website – business, there are some key factors that should serve as a guide.
Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.
The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting an online educational services provider – company; it might differ in other countries due to the value of their money.
Below are some of the basic areas we will spend our start – up capital in setting up our online educational services provider – company;
- The total fee for incorporating the Business in the United States of America – $750.
- The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
- The amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000
- The total cost for hiring Business Consultant – $2,500
- The cost for equipping the office (internet server, computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
- Marketing promotion expenses for the grand opening of Teddy Braham® Online Tutorial Service, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
- The cost for purchase of the required software applications (testing results tracking Software, Payroll Software, CRM software, and Accounting Software et al) – $10,500
- The cost of launching our official Website – $600
- Budget for paying at least three employees for 3 months plus utility bills – $10,000
- Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
- Miscellaneous: $1,000
Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand (150,000) U.S. dollars to successfully set – up a small scale but standard online educational services provider company in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.
Generating Funds / Startup Capital for Teddy Braham® Online Tutorial Service, LLC
No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.
Teddy Braham® Online Tutorial Service, LLC is a business that will be owned and managed by Teddy Braham and his immediate family members. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.
These are the areas we intend generating our start – up capital;
- Generate part of the start – up capital from personal savings
- Source for soft loans from family members and friends
- Apply for loan from my Bank
N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
14. Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting Teddy Braham® Online Tutorial Service, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to offer our online educational services / courses a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.
Teddy Braham® Online Tutorial Service, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List / Milestone
- Business Name Availability Check: Completed
- Business Incorporation: Completed
- Opening of Corporate Bank Accounts various banks in the United States: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Securing a standard office facility (renovation of the facility inclusive): Completed
- Purchase of All form of Insurance for the Business: Completed
- Conducting Feasibility Studies: Completed
- Generating part of the start – up capital from the founder: Completed
- Applications for Loan from our Bankers: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
- Recruitment of employees: In Progress
- Purchase of the needed software applications, internet server, furniture, office equipment, electronic appliances and facility facelift: In progress
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business (Business PR): In Progress
- Health and Safety and Fire Safety Arrangement: In Progress
- Establishing business relationship with vendors and key players in the industry: In Progress