Solo Esthetician Business Plan [Sample Template]

A solo esthetician business refers to a beauty or skincare practice where an individual esthetician operates independently, without any employees or staff members.

In this type of business, the esthetician typically provides a range of beauty and skincare services to clients, such as facials, waxing, eyebrow shaping, and other related treatments. As a solo esthetician, the practitioner handles all aspects of the business, including client consultations, performing treatments, managing appointments, maintaining records, and handling administrative tasks.

They may also be responsible for marketing their services, managing finances, and sourcing and stocking products and supplies. Operating as a solo esthetician offers several advantages.

It allows the esthetician to have full control over their business, including setting their own schedule, pricing, and service offerings. They can also build strong relationships with their clients and provide personalized attention and customized treatments.

Steps on How to Write a Solo Esthetician Business Plan [Sample Template]

1. Executive Summary

Yvonne Jefferson® Solo Esthetician Services, Inc. is a premier beauty and skincare establishment located in the prestigious city of Beverly Hills, California. Founded and operated by Yvonne Jefferson, a highly skilled and experienced esthetician, our company is dedicated to providing exceptional skincare treatments and personalized services to our esteemed clientele.

Located in Beverly Hills, our business benefits from its prime location in one of the most affluent and cosmopolitan areas in California. We have strategically positioned ourselves to cater to discerning clientele who value personalized attention, exceptional service, and luxurious experiences.

Yvonne Jefferson® Solo Esthetician Services, Inc. is poised to become the premier destination for discerning clients seeking top-notch beauty and skincare services in Beverly Hills.

With our commitment to excellence, personalized approach, and prime location, we are confident in our ability to thrive and build long-lasting relationships with our esteemed clientele. Yvonne Jefferson is the founder and CEO of Yvonne Jefferson® Solo Esthetician Services, Inc.

2. Company Profile

a. Our Products and Services

At Yvonne Jefferson® Solo Esthetician Services, Inc., we specialize in a wide range of beauty and skincare services, including facials, waxing, eyebrow shaping, and other related treatments. With a keen eye for detail and a passion for enhancing natural beauty, Yvonne Jefferson brings her expertise and artistic touch to every service she provides.

We are committed to delivering the highest standard of service, focusing on personalized consultations, attentive care, and customized treatments.

b. Nature of the Business

Our solo esthetician business will operate with a business-to-consumer business model.

c. The Industry

Yvonne Jefferson® Solo Esthetician Services, Inc. will operate in the beauty and wellness industry.

d. Mission Statement

Our mission is to create a luxurious and inviting atmosphere where clients can indulge in a personalized and transformative skincare experience. We prioritize client satisfaction and tailor our treatments to meet individual needs, ensuring that each client leaves our studio feeling refreshed, rejuvenated, and confident.

e. Vision Statement

Our vision at Yvonne Jefferson® Solo Esthetician Services, Inc. is to be the leading provider of beauty and skincare services in Beverly Hills, California. We strive to be recognized for our excellence in customer care, innovation, and community engagement.

f. Our Tagline (Slogan)

Yvonne Jefferson® Solo Esthetician Services, Inc. – “ Reveal Your Radiance, Embrace Your Beauty!”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Yvonne Jefferson® Solo Esthetician Services, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

• Chief Executive Officer (Owner)
• Estheticians
• Accountant (Cashier)
• Administrative Staff
• Customer Care Executive

i. Ownership/Shareholder Structure and Board Members

• Yvonne Jefferson (Owner and Chairman / Chief Executive Officer) 54 Percent Shares
• Jamie Forlan (Board Member) 16 Percent Shares
• Fox Maxwell (Board Member) 10 Percent Shares
• Asher Brown (Board Member) 10 Percent Shares
• Christy Devenport (Board Member and Sectary) 10 Percent Shares.

3. SWOT Analysis

a. Strength

• Yvonne Jefferson’s extensive knowledge and experience in esthetics provide a strong foundation for delivering high-quality services and skincare expertise.
• The solo esthetician model allows for focused one-on-one attention, enabling Yvonne Jefferson to provide customized treatments and build strong relationships with clients.
• The studio’s serene and inviting ambiance creates a luxurious experience that enhances client satisfaction and promotes relaxation.
• Being located in Beverly Hills provides access to a sophisticated clientele, including residents, professionals, and tourists seeking premium skincare services.
• Yvonne Jefferson prioritizes building strong client relationships, fostering trust, and promoting repeat business through exceptional service and personalized care.

b. Weakness

• As a solo esthetician business, the capacity to handle a high volume of clients may be limited, potentially leading to longer waiting times or difficulty accommodating last-minute appointments.
• Running a business single-handedly may present challenges in managing administrative tasks, marketing, and business development, potentially resulting in time constraints or limited resources for growth opportunities.
• Reliance on a single individual may pose a risk in the event of illness, vacation, or other unforeseen circumstances, potentially affecting the continuity of service for clients.

c. Opportunities

• With the growing demand for beauty and skincare services, there is an opportunity to attract new clients and expand the customer base by tapping into local communities, targeting professionals, and exploring partnerships with local businesses.
• Identifying and introducing new treatments and services can help attract a wider range of clients and increase revenue streams.
• Leveraging digital platforms and social media can enhance brand visibility, engage with potential clients, and generate leads.

i. How Big is the Industry?

The beauty and wellness industry that the solo esthetician business belongs to is a relatively big industry.

ii. Is the Industry Growing or Declining?

While the solo esthetician services are relatively new, it is expected to continue growing as more people recognize the benefits of this service.

According to market research reports, the global beauty and wellness industry was valued at approximately $1.08 trillion in 2019 and is projected to reach $1.69 trillion by 2025, growing at a compound annual growth rate (CAGR) of around 7.1% during the forecast period.

iii. What are the Future Trends in the Industry?

The solo esthetician services industry is constantly evolving, driven by changing consumer preferences, advancements in technology, and emerging trends.

Technology plays a significant role in the beauty industry, and solo estheticians can benefit from integrating it into their services. This includes utilizing advanced skincare devices, incorporating virtual consultations, offering online booking and scheduling systems, and leveraging social media platforms for marketing and client engagement.

As the demand for clean and natural beauty products and treatments continues to rise, solo estheticians can tap into this trend by using organic, sustainable, and cruelty-free products, as well as offering natural skin care treatments that prioritize the health and well-being of clients.

The holistic approach to beauty and wellness is gaining popularity, with an emphasis on overall well-being. Solo estheticians can explore integrating wellness practices such as meditation, aromatherapy, and stress reduction techniques into their services to enhance the overall experience for clients.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the solo esthetician business because solo esthetician is a niche idea in the beauty and wellness industry.

v. Can You Sell a Franchise of Your Business in the Future?

Yvonne Jefferson® Solo Esthetician Services, Inc. intends to sell franchises in the near future, with a focus on major cities in the United States of America and Canada with a growing aging population and a burgeoning healthcare services industry.

d. Threats

• The beauty and skincare industry is highly competitive, with numerous established salons and estheticians vying for the same clientele, which may pose challenges in attracting and retaining clients.
• Fluctuations in the economy, consumer spending habits, and disposable income levels can impact the demand for luxury beauty and skincare services.
• Staying compliant with local, state, and federal regulations regarding licensing, hygiene standards, and safety protocols is crucial to avoid penalties or reputational damage.

i. Who are the Major Competitors?

• Glow Esthetics Studio
• Skin Deep Esthetics
• Pure Radiance Skincare
• Belle Visage Esthetics
• Graceful Glow Esthetics
• Luminous Skin Studio
• Radiant Complexion Esthetics
• Serene Skincare
• Blush Esthetics
• Enchanted Skin Studio
• Flawless Beauty by Jane
• Divine Glow Esthetics
• Tranquil Skincare Studio
• Bella Vita Esthetics
• The Skin Sanctuary
• Pure Elegance Esthetics
• Serenity Skin Care
• Radiant Beauty Studio
• Seraphina Esthetics
• Elegant Touch Skincare

ii. Is There a Franchise for Solo esthetician Business?

No, there are no franchise opportunities for solo esthetician businesses.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Solo Esthetician Business?

Yes, there are various policies, regulations, and zoning laws that can affect solo esthetician businesses in the United States. These regulations can vary at the federal, state, and local levels.

Estheticians are typically required to obtain a state license to practice legally. Each state sets its own requirements for education, training hours, and examinations. Estheticians must meet these criteria and maintain their licenses through continuing education.

Solo estheticians must adhere to health and safety regulations to protect their clients and maintain cleanliness. This may include maintaining sanitary conditions, proper sterilization of equipment, and following infection control protocols.

Solo estheticians must comply with privacy and data protection laws when collecting and storing client information. This includes obtaining consent for data collection, maintaining data security, and complying with relevant privacy regulations such as the Health Insurance Portability and Accountability Act (HIPAA).

4. Marketing Plan

a. Who is your Target Audience?

i. Age Range

Our target audience will typically fall within the range of 25 to 55 years old. This demographic usually includes individuals who are conscious about skincare, beauty treatments, and maintaining a youthful appearance.

ii. Level of Education

Our target audience will consist of individuals with varying levels of education, including high school graduates, college-educated individuals, and even those with advanced degrees. Education level may not be the primary factor influencing the target audience, as skincare services can be relevant to individuals from diverse educational backgrounds.

iii. Income Level

The target audience will be middle to high-income earners. Individuals who can afford premium skincare services and prioritize self-care are more likely to seek out the services provided by Yvonne Jefferson® Solo Esthetician Services, Inc.

iv. Ethnicity: Our target audience will be diverse and inclusive, catering to individuals of various ethnic backgrounds.

v. Language: The primary language of communication may be English, considering the location of the business in Beverly Hills, California.

vi. Geographical Location

The target audience is likely to be located in or around Beverly Hills, California, where Yvonne Jefferson® Solo Esthetician Services, Inc. is based. This affluent area attracts residents, professionals, and tourists seeking premium skincare services.

vii. Lifestyle: The target audience may consist of individuals who lead active and busy lifestyles, yet prioritize self-care and wellness.

b. Advertising and Promotion Strategies

• Content marketing
• Deliberately Brand Our Office Facility
• Email marketing
• Events and sponsorships
• Pay-per-click (PPC) advertising
• Referral marketing
• Search engine optimization (SEO).

i. Traditional Marketing Strategies

• Broadcast Marketing -Television & Radio Channels.
• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Out-of-home (OOH) advertising – Public transit like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Affiliate Marketing
• Content Marketing.
• Email Marketing.
• Influencer Marketing.
• Mobile Marketing.
• Social Media Marketing Platforms.
• Search Engine Optimization (SEO) Marketing.

iii. Social Media Marketing Plan

• Create a personalized experience for our customers and their families.
• Create an efficient content marketing strategy.
• Create a community for our target market and potential target market.
• Create profiles on relevant social media channels.
• Gear up our profiles with a diverse content strategy.
• Start using chatbots.
• Run cross-channel campaigns.
• Use brand advocates.

c. Pricing Strategy

Yvonne Jefferson® Solo Esthetician Services, Inc.’s pricing strategy will consider factors such as the cost of value of service offering, and the level of competition in the market. We will also analyze the competition’s pricing and services to ensure the business remains competitive while maintaining profitability. Here is our pricing strategy:

• Tiered Pricing
• All-Inclusive Pricing
• Ala Carte Pricing
• Move-In Specials
• Long-Term Contracts
• Medicaid and Medicare Programs
• Private Pay.

5. Sales and Distribution Plan

a. Sales Channels

Yvonne Jefferson® Solo Esthetician Services, Inc. will utilize various sales channels to acquire customers. Our sales channels will include both direct and indirect channels.

We will employ a direct sales approach where its representatives proactively engage with potential customers through in-person meetings, presentations, and events. This approach allows for direct communication and relationship-building with individuals and businesses interested in solo esthetician services.

We will collaborate with other beauty and wellness organizations which can be a valuable sales channel. Building partnerships allows for cross-promotion, referrals, and access to a wider customer base. These partnerships can be established through networking, industry events, and targeted outreach.

Yvonne Jefferson® Solo Esthetician Services, Inc. will evaluate and prioritize the most effective sales channels based on their target audience, market dynamics, and available resources.

b. Inventory Strategy

Our inventory strategy will involve managing and tracking the availability of essential supplies and equipment to provide solo esthetician services. This may include items such as gloves, cotton pads, esthetic wipes, applicators, disposable drapes, and esthetician tools and equipment.

The inventory strategy will involve maintaining an adequate stock of these items to ensure smooth operations and meet clients’ needs.

The strategy will also involve setting par levels for inventory, monitoring usage, and ordering supplies in advance to ensure that there are no shortages. We will also implement software systems to automate inventory management and improve efficiency.

Having effective inventory management will help ensure that the business operates seamlessly and minimize costs for the business.

c. Payment Options for Customers

Here are the payment options that Yvonne Jefferson® Solo Esthetician Services, Inc. will make available to her clients;

• Apple Pay and Google Wallet
• Gift cards and store credit
• Credit and debit cards
• PayPal
• Installment payments
• Cash on service delivery.

d. Return Policy, Incentives, and Guarantees

Return Policy:

• Yvonne Jefferson® Solo Esthetician Services, Inc. will offer a satisfaction guarantee, allowing clients to request a refund or complimentary service if they are not satisfied with their treatment.
• The return policy will specify the timeframe within which clients can make return or refund requests.
• Certain restrictions may apply, such as only allowing returns for unused products or unperformed services.

Incentives:

• Yvonne Jefferson® Solo Esthetician Services, Inc. will offer loyalty programs to encourage repeat business. Clients could earn points for each visit or purchase, which can be redeemed for discounts or complimentary services in the future.
• We will offer special promotions, seasonal discounts, or package deals to attract new clients or incentivize existing clients to try new services.

Guarantees:

• Yvonne Jefferson® Solo Esthetician Services, Inc. will provide guarantees for specific services or products. We will offer a “Results Guarantee” where clients can receive a refund or complimentary treatment if they do not achieve the desired outcome within a certain timeframe.
• We will communicate the benefits and limitations of our guarantees so we can effectively manage our client’s expectations.

e. Customer Support Strategy

Developing a customer support strategy is crucial for Yvonne Jefferson® Solo Esthetician Services, Inc. to provide excellent service and ensure client satisfaction.

We will offer multiple channels for clients to reach out and receive support, such as phone, email, and social media platforms. Ensure timely responses to inquiries and establish clear communication guidelines. We will treat each client as an individual and listen attentively to their needs.

We will regularly collect feedback from clients through surveys, reviews, or direct conversations, and use this feedback to identify areas for improvement.

6. Operational Plan

Yvonne Jefferson® Solo Esthetician Services, Inc. will implement a reliable appointment management system to schedule and track client appointments efficiently.

We will determine the availability of Yvonne Jefferson and establish working hours and appointment slots that suit client demand. Yvonne Jefferson® Solo Esthetician Services, Inc. will develop a clear workflow for each service, including the steps involved, the time required for each step, and any necessary preparation or cleanup.

We will optimize time management to minimize waiting times for clients and maximize the number of clients served without compromising the quality of service.

a. What Happens During a Typical Day at a Solo Esthetician Business?

• Arrive at the business location and prepare the treatment room, ensuring it is clean, organized, and stocked with supplies and equipment.
• Check the appointment schedule for the day and review client notes and preferences.
• Greet and welcome clients as they arrive, creating a warm and comfortable atmosphere.
• Begin each appointment by discussing the client’s skincare concerns, goals, and any changes since the last visit.
• Perform the scheduled treatments, such as facials, skincare treatments, waxing, or body treatments, following the established protocols and using the appropriate products and equipment.
• Consultations
• Retail Sales and Product Recommendations
• Administrative tasks such as scheduling appointments, responding to emails or phone inquiries, updating social media platforms, and managing client records.
• Restocking and Maintenance
• Wrap up the day by ensuring the treatment room is clean and organized for the following day.

b. Production Process

There is no production process when it comes to solo esthetician business.

c. Service Procedure

• Greet and welcome clients as they arrive, creating a warm and comfortable atmosphere.
• Begin each appointment by discussing the client’s skincare concerns, goals, and any changes since the last visit.
• Perform scheduled treatments, such as facials, skincare treatments, waxing, or body treatments, following the established protocols and using the appropriate products and equipment.
• Provide personalized recommendations and advice for at-home skincare routines or follow-up treatments.
• Greet and welcome clients as they arrive, creating a warm and comfortable atmosphere.
• Begin each appointment by discussing the client’s skincare concerns, goals, and any changes since the last visit.
• Perform scheduled treatments, such as facials, skincare treatments, waxing, or body treatments, following the established protocols and using the appropriate products and equipment.
• Provide personalized recommendations and advice for at-home skincare routines or follow-up treatments.
• Follow up with clients through phone calls, emails, or personalized messages to check on their satisfaction, address any concerns, and provide additional support or information.

d. The Supply Chain

A supply chain is not applicable to a solo esthetician business.

e. Sources of Income

Yvonne Jefferson® Solo Esthetician Services, Inc. generates income by offering a range of beauty and skincare services to clients, such as facials, waxing, eyebrow shaping, other related treatments, and retail sales and product recommendations.

7. Financial Plan

a. Amount Needed to Start Your Solo Esthetician Business?

Yvonne Jefferson® Solo Esthetician Services, Inc. would need an estimate of $120,000 to successfully set up our solo esthetician business in the United States of America. Please note that this amount includes the salaries of our staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $1,300.
• Marketing, Branding, and Promotions – $1,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $30,000.
• Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $30,000
• Start-up Inventory – $25,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipment – $35,000
• Website: $600
• Opening party: $4,000
• Miscellaneous: $5,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Yvonne Jefferson® Solo Esthetician Services, Inc. will not build a new facility for our solo esthetician business; we intend to start with a long-term lease and after 10 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Solo Esthetician Business?

• Rent or Lease
• Utilities such as electricity, water, heating, and cooling
• Supplies and Products including skin care products, waxing supplies, disposables (like cotton pads, towels, and gloves), and cleaning supplies.
• Equipment and Tools such as treatment beds, facial steamers, magnifying lamps, microdermabrasion machines, and waxing equipment
• Insurance
• Licensing and Certifications
• Marketing and Advertising
• Software and Technology
• Taxes and Accounting.

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $72,000 Per Annum
• Estheticians – $62,000 Per Annum
• Accountants/Cashiers – $38,000 Per Annum
• Administrative Staff – $35,000 Per Annum
• Customer Care Executive – $32,000 Per Annum

f. How Do You Get Funding to Start a Solo Esthetician Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from, the government, donor organizations, and angel investors
• Source for soft loans from your family members and your friends.

8. Financial Projection

a. How Much Should You Charge for Your Product/Service?

Facials: Basic facials typically range from $50 to $100 per session. Specialized or advanced facials, such as chemical peels or microdermabrasion, may cost between $100 and $200 or more.

Waxing: Pricing for waxing services varies depending on the area being treated. For example, eyebrow waxing can range from $10 to $30, while a full leg wax might cost $50 to $100 or more.

Brow and Lash Services: Eyebrow shaping or threading can range from $15 to $40. Eyelash extensions may be priced between $100 and $300 for a full set, with subsequent fills costing $50 to $150.

Skincare Treatments: Specialized treatments like acne treatments, anti-aging treatments, or LED therapy may be priced between $75 and $150 per session.

Body Treatments: Services like body scrubs, wraps, or cellulite treatments typically range from $75 to $150 per session.

b. Sales Forecast?

• First Fiscal Year (FY1): $310,000
• Second Fiscal Year (FY2): $420,000
• Third Fiscal Year (FY3): $520,000

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1) (Profit After Tax): 25%
• Second Fiscal Year (FY2) (Profit After Tax): 30%
• Third Fiscal Year (FY3) (Profit After Tax): 35%

d. Profit Margin of a Solo Esthetician Business 

The ideal profit margin we hope to make at Yvonne Jefferson® Solo Esthetician Services, Inc. will be between 20 and 35 percent on each job carried out irrespective of the distance covered.

9. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

Yvonne Jefferson® Solo Esthetician Services, Inc. will grow our solo esthetician business by first opening our offices in key cities in the United States of America within the first five years of establishing the business and then starting a franchise in the nearest future.

b. Where do you intend to expand to and why?

Yvonne Jefferson® Solo Esthetician Services, Inc. plans to expand to;

• Los Angeles, California
• New York City, New York
• Miami, Florida
• Denver, Colorado
• Seattle, Washington
• Chicago, Illinois
• San Francisco, California
• Boston, Massachusetts
• Charlotte, North Carolina
• Nashville, Tennessee
• Philadelphia, Pennsylvania
• Dallas, Texas
• Minneapolis, Minnesota
• San Diego, California
• Orlando, Florida
• Washington, D.C.

The cities listed above have a growing demography of people with high purchasing power and significant demand for solo esthetician services, making them potentially viable markets for solo esthetician services.

10. Exit Plan

The founder of Yvonne Jefferson® Solo Esthetician Services, Inc. aims to exit the company through a merger and acquisition. We wish to merge with a global solo esthetician company so that when the founder retires, the company’s management can be placed in trusted hands.

The purpose of merging two or more international solo esthetician firms is to achieve synergy, in which the total (the new company) is greater than the sum of its parts (the former two distinct entities).