Driving School Business Plan [Sample Template]

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Are you about starting a driving school? If YES, here is a complete sample driving school business plan template & feasibility report you can use for FREE.

Driving school business generally is a competitive business simply because it is not difficult to start and any entrepreneur, who intends to go into this business, should ensure that they carry out thorough feasibility studies and market research so that the risks associated with this type of business can be greatly minimized.

The first thing to consider before launching this business is to know how to secure all the required license and permits needed to successful run this type of business in your country, the road network in your chosen location, the ideal insurance and the type of cars needed to run this type of business

The next thing to consider before launching a driving school business is how to get the different types of cars needed and the necessary adjustment needed. The options available are outright purchase or leasing; outright purchase is usually more expensive than leasing.

You will also have to decide how many number of cars you intend to start with, bearing in mind that the higher the number of cars and professional drivers your business owns, the more earnings your business makes. The cars have to be well maintained, so that you could enjoy a high turnover.

You could decide to contract the maintenance out, or hire your own maintenance staff, which could prove more expensive for your start-up business initially.

Lastly, you would need a good business plant to be able to launch a successful business and below is a workable driving school business plan template that will help your draft yours;

A Sample Driving School Business Plan Template

1. Industry Overview

When we talk about tutoring, we are talking about a craft that is as old as man, from when man passed on the knowledge acquired from making fire, preserving cultures, to modern day classroom learning.

Tutoring can be informal (from parents to children) or formal (from an instructor to others) and can happen in any setting, the homes, offices, and schools. This is to say that even though schools might be considered the only place serious tutoring takes place, it isn’t the only place.

Aside from academics, there is skilled based tutoring- this is where an individual or a group is tutored on skills such as driving, swimming, dance, singing, and sports and so on.

It is fact that before one can acquire a driving license he or she should have turned 18 or so depending on the legislation in the country, as one is expected to have successfully learned how to drive from a government approved / accredited driving school in America.

One will be expected to pass your driving test as well; it means that the skills acquire from your driving school will be out to test by the appropriate authority responsible for issuing driving license in your country.

The demand for the services of driving school is on the increase in recent time, as growth in household formation rates expanded the available clientele base for industry players and rising per capita disposable income. As the economy improved and people purchase private cars, the demand for the services offered by driving school be increase as well hence the number of operators in this industry experienced steady increase.

As a result of this, the competition in the industry is extremely high, leading profit to only improve marginally over the period, despite noticeably improved economic conditions.

So if you are looking towards making money from the driving school industry, you should first meet up with the requirements in your country before launching the business. The truth is that if you do not secure the required license and accreditations from the appropriate authority before starting your driving school, you stand the chance of having your driving school shut down before it even take off.

Despite the fact that driving school business has been in existence for a very long time, it is still gaining momentum, it is still a profitable venture to launch especially if you take your time to conduct a thorough feasibility studies and market survey before choosing a location to launch the business.

Besides, you need to be deliberate about marketing your driving school because in most metropolitan cities, it is a very competitive venture.

2. Executive Summary

The name of our business is Zebra Line® Driving School, LLC; we are a registered and accredited driving school that will be located in Manhattan New York are well equipped train aspiring drivers and re – training of professional drivers to meet with international best practices as it relates to driving.

Although our intention of starting our driving school is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading driving school in the whole of New York, we will ensure that we regularly update our teaching approach to meet – up the trend in the industry.

At Zebra Line® Driving School, Lecce are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own driving school in Manhattan- New York; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our driving school to enviable heights and also help us attract the numbers of students that will make the business highly profitable.

We are a company that will be dedicated to establishing good business relationship with our students giving them value for their money and reasons why they should continue to recommend their family members and friends to us. We are in the Driving School Industry to favorably compete with other leading brands in the industry both in New York.

Our corporate business goal is to be among the top 5 driving schools in New York. As a company, we are willing to go the extra mile to invest in some of the finest professionals (driving trainers / instructors) we can find.

Also, we have put, process and structures in place that will ensure that we are always at the top of our game when it comes to impacting knowledge as it relates to our driving services. We have been able to secure permits from all relevant departments in New York.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality and safe driving trainings and that is exactly what we will do. We are open to the use of latest technology in the driving school line of business.

No doubt our excellent customer service and of course the testimonials from our students will surely position us to always welcome new students on a regular basis.

Zebra Line® Driving School, LLC is owned and managed by Banky Williams and his immediate family members. Banky Williams studied Geography and Regional Planning (BSc.) from the University of Michigan and he has well over 20 years of driving experience.

3. Our Products and Services

Zebra Line® Driving School, LLC is a standard and accredited driving school that offers a wide range of services that revolves around the driving school industry and other complementary services.

We are a company that will be dedicated to establishing good business relationship with our students giving them value for their money and reasons for why they should continue to recommend their family members and friends to us. These are the services we will offer as a driving school;

Teach people how to drive cars
Teach people how to drive trucks
Offer driving refresher courses
Offer other related advisory and consultancy services such as helping our students renew their driving license and car documents, processing new car plate numbers and documents, process car change of ownership, secure learners permit and help prepare students for driving test prior to securing their driving license
Supply of professional drivers
General Merchandizes: sale of C –Caution, reflector, fire extinguishers and other car safety gadgets and accessories.

4. Our Mission and Vision Statement

Our Vision is to become the number one government approved driving school in the whole of Manhattan- New York
Our mission as a government approved driving school is to develop a highly successful, and profitable driving school which provides quality training in our community and to become a standard for an ideal driving schools not only in New York, but also throughout Lagos State where we intend attracting students.

Our Business Structure

Zebra Line® Driving School, LLC is aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our driving school on the right business foundation. As a matter of fact, we are set out to build a driving school that will be a standard for the driving school line of business in New York

We want to build a business of dedicated workforce who will go all the way to ensure that our students are satisfied and they get value for their money when they enroll in our driving school.

In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and standard operating processes in place that will help us deliver excellent trainings and run the business on auto pilot.

The success of our driving school will be anchored on the team not on any individual. Zebra Line® Driving School, LLC will employ professionals and skilled people to occupy the following position;

Head of The Driving School/School Coordinator
School Administrator
Driving Instructors
Accountant
Marketing and Sales Executive
Client Service Executive
Front Desk Officer

5. Job Roles and Responsibilities

Head of the Driving School/School Coordinator:

Responsible for providing direction for the driving school
Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for handling high profile clients and deals
Responsible for fixing fees and signing business deals (partnership)
Responsible for signing checks and documents on behalf of the driving school
Evaluates the success of the driving school
Reports to the board of the driving school

Driving School Administrator

Responsible for overseeing the smooth running of HR and administrative tasks for the driving school
Design job descriptions with KPI to drive performance management for tutors (driving instructors)
Regularly hold meetings with key stakeholders (students and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Defining job positions for recruitment and managing interviewing process
Carries out staff induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Oversee the smooth running of the daily activities of the driving school.

Driving Instructors

Effectively train students who enrolled in our driving school (teach them how to drive cars or trucks as requested by them)
Accesses the progress of students under their care
Ensures that students abide by the rules and regulations of the regulating bodies in Nigeria
Contributes his / her quota towards growing Zebra Line® Driving School, LCC
Receives complaints from students and channel it to the appropriate quarters
Handles any other duty as assigned by the driving school coordinator.

Marketing and Sales Executive

Identifies, prioritizes, and reaches out to new students, and business opportunities et al
Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
Responsible for handling business research, market surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the student’s needs, and communicate with clients
Develop, execute and evaluate new plans for expanding increase sales
Documents all customer contact and information
Represents the company in strategic meetings
Helps to increase sales and growth for the driving school.

Accountant

Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for one or more properties.
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensuring compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization.

Client Service Executive

Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
Manages administrative duties assigned by the school coordinator in an effective and timely manner
Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
Distributes mails in the organization
Handles any other duties as assigned by the school authority

6. SWOT Analysis

Driving school is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their trainings. We are building a standard driving school which is why we have decided to subject our business idea to SWOT Analysis.

Ordinarily we can successfully run a normal driving school without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of driving school we want to establish, we don’t have any option other than to follow due process.

We hired the services of a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Zebra Line® Driving School, LLC;

Strength:

Zebra Line® Driving School, LLC is centrally located in – between a densely populated residential estate and business district in the heart of New York; our location is in fact one of our major strength because we in location with the right demography for the kind of business we run.

Another strength that counts for us is the power of our team (professional driving instructors and back – office staff members); our workforce and management. We have a team that are considered experts in the Driving School line of business, a team of hardworking and dedicated individuals.

Weakness:

Zebra Line® Driving School, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the well – experienced hands (driving instructors).

Opportunities:

We are centrally located in one of the busiest area in Manhattan- New York, and we are open to all the available opportunities that the city has to offer. Our business concept and staff strength also positioned us to accommodate well over 20 students per time.

The truth is that there are no standard and well – equipped driving schools within the area where ours is going to be located; the closest to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Threat:

Some of the threats that are likely going to confront Zebra Line® Driving School, Clare unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending (as it relates to the purchase of cars and learning how to drive) and of course emergence of new competitors within the same location where our driving school is located.

7. MARKET ANALYSIS

Market Trends

The trend in the driving school line of business is that the key to attracting students is the ease at which students learn how to drive. Any driving school that has good records and loads of positive testimonials from students who have passed through the school will always thrive.

Another common trend in the driving school industry is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services.

Some of them even go as far as establishing agency services to provide professional drivers for clients and some also offer specialized home training for executive student et al simply because they all fall within same line of business.

8. Our Target Market

Before choosing a location for our driving school, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically those who will benefit from our service offering are aspiring professional drivers, teenagers who just turn 18 and of course those who just acquired cars but don’t know how to drive. This group of people and establishment cuts across different sectors of the economy. Below is a list of the people and organizations that our driving school is designed for;

Aspiring professional drivers
New car owners who don’t know how to drive
Teenagers who just turned 18 and would want to learn how to drive and acquire their driving license
Corporate organizations who are looking for professional drivers
Households who are looking for domestic drivers
Car owners who want to renew or process their vehicle documents.

Our Competitive Advantage

Despite the fact that driving school business is easy to start does not mean that there are no real competitions in the industry. The truth is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the other and driving school is not an exemption.

So if you are looking towards setting up this type of business, it is advisable to do your due diligence before going all out to launch the business if indeed you want to succeed. We are well trained and equipped to compete in the Driving school industry New York.

Our competitive edge is that we are a standard and government approved driving school that is centrally located in – between a densely populated residential estate and business district in the heart of Manhattan- New York; our location is in fact one of our major strength because we in location with the right demography for the kind of business we run.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups driving schools in New York) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Zebra Line® Driving School, LLC is established with the aim of maximizing profits in the skills training industry cum driving school line of business and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Zebra Line® Driving School, LLC will generate income by offering the following services;

Teach people how to drive cars
Teach people how to drive trucks
Offer driving refresher courses
Offer other related advisory and consultancy services such as helping our students renew their driving license and car documents, processing new car plate numbers and documents, process car change of ownership, secure learners’ permit and help prepare students for driving test prior to securing their driving license
Supply of professional drivers
General Merchandizes: sale of C –Caution, reflector, fire extinguishers and other car safety gadgets and accessories.

10. Sales Forecast

The fact that there are people will always turn 18 and that people who don’t know how to drive would always aspire to own a car, mean that the services of driving school will always be needed.

We are well positioned to take on the available market in Manhattan- New York, and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our driving school and our student base.

We have been able to critically examine the skills training cum driving school line of business – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Manhattan- New York

Below are the sales projections for Zebra Line® Driving School, LLC, it is based on the location of our business and of course the wide range of related services and products that we will be offering;

First Fiscal Year-: $250,000
Second Fiscal Year-: $400,000
Third Fiscal Year-: $650,000

N.B: This projection is done based on what is obtainable in the skills training industry cum driving line of business and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

The marketing strategy for Zebra Line® Driving School, LLC is going to be driven basically by excellent customer service and quality training delivery.

We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied students. We are quite aware of how satisfied students drive business growth especially businesses like driving schools and related services.

Zebra Line® Driving School, LLC is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Zebra Line® Driving School, LLC.

Our goal is to grow Zebra Line® Driving School, LLC to become the leading driving school in Manhattan- New York, and we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in our line of business.

Zebra Line® Driving School, LLC is set to make use of the following marketing and sales strategies to attract clients;

Introduce our driving school by sending introductory letters alongside our brochure to schools, churches, corporate organizations, households and key stakeholders in Manhattan- New York
Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
Use friends and family to spread word about our business
Post information about our driving school and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
Placing a small or classified advertisement in the newspaper, or local publication about our driving school and the services we offer
Leverage on referral networks such as agencies that will attract student who would need our customized services
Advertise our driving school in relevant entertainment magazines, newspapers, TV stations, and radio station.
Attend relevant expos, seminars, and business fairs et al to market our services
Engage in direct marketing approach
Encourage the use of Word of mouth marketing from loyal and satisfied students
Join local chambers of commerce and industry and other relevant groups to market our services.

11. Publicity and Advertising Strategy

Zebra Line® Driving School, LLC is set to create a standard for the driving school line of business not only in New York, but throughout the united states; which is why we will go all the way to adopt and apply best practices to promote our business. Good enough there is no hard and fast rule on how to advertise or promote a business like driving school business.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise Zebra Line® Driving School, LlC;

Encourage our loyal customers / students to help us use Word of Mouth mode of advertisement (referrals)
Advertise our business in relevant entertainment magazines, local newspaper, local TV stations and local radio station
Promote our business online via our official website
List our business on local directories (yellow pages)
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
Install our Bill Boards on strategic locations all around Manhattan- New York
Direct coupon mailing approach
Engage in road show from time to time in target communities
Distribute our fliers and handbills in target areas
Ensure that all our staff members wear our customized clothes, and all our official cars are customized and well branded.

12. Our Pricing Strategy

Generally for skills training and coaching business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Zebra Line® Driving School, LLC will charge our students flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Zebra Line® Driving School, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs. The prices of our services will be same as what is obtainable in the open market.

Payment Options

The payment policy adopted by Zebra Line® Driving School, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the Federal and state Government. Here are the payment options that Zebra Line® Driving School, LLC will make available to her clients;

Payment via bank transfer
Payment with cash
Payment via online bank transfer
Payment via mobile money platform
Payment via Point of Sale Machines (POS Machine)
Payment via check
Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for training services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a standard driving school; it might differ in other countries due to the value of their money.

We have been able to pull cash that will be enough for us to successfully launch a standard and government approved driving school in Manhattan- New York. These are the key areas where we will spend our start – up capital on;

The Fee for registering the business (venture) in America – $750
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $800
Marketing promotion expenses for the grand opening – $400
Cost for hiring Business Consultant – $3,000
Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,000
Cost for payment of rent for 12 month and renovation inclusive – $1,500
Other start-up expenses including stationery and phone and utility deposits – $250
Operational cost for the first 3 months (salaries of employees, fueling of the cars, and payments of bills et al) – $2000
Cost for store equipment (cash register, security, ventilation, signage) – $300
Cost of purchase of 3 used cars et al– $600
The cost for the purchase of furniture and equipment (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $1,000
The cost of launching a website – $300
The cost for our opening party – $500
Miscellaneous – $1,000

We would need an estimate of $15,000 to successfully set up a small scale but standard and accredited driving school business. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funds/Startup for Zebra Line® Driving School, LLC

Zebra Line® Driving School, LLC is a business that will be owned and managed by Banky Williams and his immediate family members. They are the sole financial of the business, which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

Generate part of the start – up capital from personal savings and sale of his stocks
Generate part of the start – up capital from friends and other extended family members
Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $400,000 and soft loan from family members N100,000) and we are at the final stages of obtaining a loan facility of N1.5 million from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Zebra Line® Driving School, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our driving training services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Zebra Line® Driving School, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

Business Name Availability Check: Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Rent a small office facility and remodeling the facility: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
writing of business plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the needed vehicle to be used for training students: In progress
Creating Official Website for the Company: Completed
Creating Awareness for the business both online and in the neighborhood: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party / launching party planning: In Progress
Establishing business relationship with key players in the industry: In Progress