Selfie Museum Business Plan [Sample Template]

A selfie museum business is a type of entertainment venue that offers visitors the opportunity to take unique and creative selfies or photographs in various themed settings.

These museums are designed specifically for capturing photos and often feature interactive exhibits, colorful backdrops, and props that create visually appealing and Instagram-worthy scenes. Unlike traditional museums that focus on art, history, or science, selfie museums prioritize creating immersive environments that are perfect for social media sharing.

They cater to the growing trend of selfie culture and the desire for individuals to capture and share visually appealing images with their friends and followers on platforms like Instagram, Facebook, and Snapchat.

Selfie museums typically have multiple themed rooms or installations, each with a different aesthetic or concept. For example, there might be rooms with vibrant murals, whimsical props, optical illusions, or unique lighting effects. Visitors are encouraged to explore and interact with the exhibits, posing for photos and getting creative with their selfie-taking.

Steps on How to Write a Selfie Museum Business Plan

1. Executive Summary

Future Glazier® Selfie Museum, Inc. is an innovative entertainment venture that aims to establish a unique and immersive selfie museum in Dallas, Texas. Our museum will cater to the growing demand for captivating and shareable experiences, offering visitors a one-of-a-kind opportunity to capture stunning selfies in creatively themed settings.

Dallas, with its vibrant and diverse population, bustling tourism industry, and thriving social media culture, presents an ideal location for our selfie museum.

Future Glazier® Selfie Museum, Inc. is poised to revolutionize the entertainment landscape in Dallas, Texas. By combining creativity, technology, and a deep understanding of the selfie culture, we are confident in our ability to create an immersive and highly sought-after experience for visitors.

Michael Logan is the founder and CEO of Future Glazier® Selfie Museum, Inc.

2. Company Profile

a. Our Products and Services

Future Glazier® has a collection of meticulously designed themed rooms and installations, each providing a unique backdrop for capturing exceptional selfies. From vivid murals and interactive exhibits to optical illusions and mesmerizing lighting effects, our museum will cater to a wide range of tastes and preferences.

In addition to regular operations, Future Glazier® will offer its venue as an event space for private parties, corporate gatherings, and brand activations.

By partnering with local businesses, influencers, and event organizers, we will expand our reach and establish mutually beneficial relationships within the community. We will prioritize creating an immersive experience for visitors, encouraging them to explore, interact, and have fun within the various installations.

Our well-trained staff will be available to guide visitors, offer photography tips, and ensure they make the most of their time at Future Glazier®.

b. Nature of the Business

Our selfie museum center will operate the B2C – Business to consumer business model. We will offer our services directly to the end user without any middleman arrangement.

c. The Industry

Future Glazier® Selfie Museum, Inc. will operate in the entertainment and recreation industry.

d. Mission Statement

At Future Glazier® Selfie Museum, Inc., our mission is to provide a captivating and immersive experience where visitors can express their creativity, capture exceptional selfies, and share memorable moments with the world. We strive to be the premier destination in Dallas, Texas, where individuals can explore themed installations, embrace their uniqueness, and unleash their artistic potential in an inclusive and vibrant environment.

c. Vision Statement

Our vision is to be recognized as the leading selfie museum, setting the industry standard for innovative and visually stunning experiences. We aim to create a global community of selfie enthusiasts, inspiring self-expression, fostering creativity, and connecting people through the power of shared visual storytelling.

d. Our Tagline (Slogan)

Future Glazier® Selfie Museum, Inc. – “One Selfie at a Time!”

e. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Future Glazier® Selfie Museum, Inc. will be formed as a Limited Liability Company, LLC.

f. Our Organizational Structure

• Chief Operating Officer (Owner)
• Facility Manager
• Accountant (Cashier)
• Marketing and Sales Officer
• Instructor (Assistant)
• Customer Care Executive (Front Desk Officer)
• Cleaners
• Security Officers.

g. Ownership/Shareholder Structure and Board Members

• Michael Logan (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
• Ed Page (Board Member) 19 Percent Shares
• Rhoda Anderson (Board Member) 10 Percent Shares
• Wayne Robin (Board Member) 10 Percent Shares
• Stacy Donalds (Board Member and Secretary) 10 Percent Shares.

3. SWOT Analysis

a. Strength

• Future Glazier® offers a unique and immersive experience, providing visitors with creatively themed installations and rooms designed for captivating selfies.
• The selfie museum industry is experiencing significant growth, driven by the increasing popularity of social media and the desire for visually appealing content.
• Dallas, Texas, offers a vibrant and diverse population, a thriving tourism industry, and a strong social media culture, providing an ideal customer base and market for the museum.
• Incorporating advanced technology such as professional lighting setups and state-of-the-art photo booths enhances the quality of selfies and improves the overall visitor experience.

b. Weakness

• The selfie museum industry is becoming more competitive, with other similar venues emerging in the market. Future Glazier® must differentiate itself to stand out among the competition.
• As a new entrant in the market, Future Glazier® will need to invest in marketing efforts to build brand recognition and attract a steady flow of visitors.

c. Opportunities

• Partnering with local businesses, influencers, and event organizers can help increase brand visibility, attract new customers, and generate additional revenue through event bookings and brand collaborations.
• Leveraging social media platforms and engaging with online influencers can significantly increase awareness and reach a broader audience.
• Future Glazier® can target not only individual visitors but also corporate clients and organizations looking for unique event spaces, providing additional revenue streams.

i. How Big is the Industry?

The selfie museum sector is a small industry.

ii. Is the Industry Growing or Declining?

The rise of social media platforms, particularly Instagram, has contributed to the growth of the selfie culture and the demand for visually appealing and shareable content. Selfie museums have emerged as a niche within the broader entertainment and experiential industry, catering to individuals looking for unique and Instagram-worthy experiences.

Furthermore, selfie museums have expanded beyond their core offerings and have started hosting private events, corporate gatherings, and brand activations, providing additional revenue streams and further contributing to the growth of the industry.

iii. What are the Future Trends in the Industry

Selfie museums may increasingly incorporate augmented reality technology to enhance the interactive and immersive experience for visitors. AR elements could be integrated into installations, allowing visitors to interact with virtual objects, characters, or animations while taking selfies.

As environmental consciousness continues to grow, selfie museums might incorporate sustainable and eco-friendly practices.

This could involve using recycled materials in installations, implementing energy-efficient technologies, or supporting environmental causes through partnerships or initiatives. Selfie museums might explore virtual platforms, allowing visitors to experience the museum virtually from anywhere in the world.

This could involve developing virtual tours, online exhibitions, or even offering AR-enabled selfie experiences through mobile apps.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the selfie museum line of business. This is so because the selfie museum business is a niche idea in the entertainment and recreation industry.

v. Can You Sell a Franchise of Your Business in the Future?

Future Glazier® Selfie Museum, Inc. has plans to sell franchises in the nearest future and we will target major cities with growing working class and families in the United States of America.

d. Threats

• Consumer preferences and trends in entertainment may change, affecting the demand for selfie museums. Future Glazier® should stay adaptable and continuously innovate to meet evolving customer expectations.
• Economic downturns or fluctuations can impact discretionary spending and affect the number of visitors to the museum.
• Negative reviews or experiences shared on social media platforms can harm the museum’s reputation and deter potential visitors. It is essential to maintain high-quality standards and provide exceptional customer service.

i. Who are the Major Competitors?

• Museum of Ice Cream
• Color Factory
• Happy Place
• Candytopia
• 29Rooms
• The Selfie Room
• The Museum of Selfies
• The Rosé Mansion
• The Neon Museum
• The Museum of Illusions
• Wonder World NYC
• The Upside Down House
• Museum of 3D Illusions
• The House of Eternal Return
• The Art of Ice Cream Experience
• The Bananarchy
• The Doughnut Vault
• The Egg House
• The Selfie Experience
• ArtVo Immersive Gallery.

ii. Is There a Franchise for Selfie Museum Business?

No, there are no franchise opportunities for the selfie museum business.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Selfie Museum Business?

Yes, there are various policies, regulations, and zoning laws that can affect a selfie museum business in the United States. Policies, regulations, and zoning laws can vary at the local, state, and federal levels in the United States.

Local zoning regulations may specify whether selfie museum facilities are allowed in residential, commercial, or mixed-use zones. It’s important to review the zoning requirements and obtain the necessary permits and approvals for the construction or operation of selfie museum courts or facilities.

Noise regulations can affect selfie museum businesses, especially if the facilities are located in residential areas. Local ordinances may set limits on the permissible noise levels during specific hours of the day. Compliance with noise regulations may require implementing sound mitigation measures or setting specific operating hours for selfie museum activities.

The Americans with Disabilities Act (ADA) sets accessibility standards for public accommodations, including sports facilities. Selfie museum centers may need to comply with ADA guidelines to ensure accessibility for individuals with disabilities.

4. Marketing Plan

a. Who is Your Target Audience?

i. Age Range

The target audience for Future Glazier® Selfie Museum, Inc. would primarily consist of millennials and younger generations, typically ranging from teenagers to young adults in their 20s and 30s.

ii. Level of Education

The level of education is not a significant factor in determining the target audience for a selfie museum. We are open to attracting individuals with various educational backgrounds, as the appeal lies more in the visual and experiential aspects rather than formal education.

iii. Income Level

Future Glazier® Selfie Museum, Inc. will target a diverse range of income levels. While admission fees may impact accessibility for some lower-income individuals, we will still cater to a broad range of income levels by offering different ticket options or promotional discounts to ensure inclusivity.

iv. Ethnicity

Future Glazier® aims to be an inclusive and diverse space that appeals to individuals of various ethnicities. It does not target a specific ethnic group but rather creates an environment that welcomes people from all backgrounds and cultures.

v. Language

The museum will cater to individuals of various language backgrounds by ensuring that signage, instructions, and information are provided in multiple languages, particularly in regions with diverse linguistic communities.

vi. Geographical Location

Future Glazier® Selfie Museum, Inc. primarily targets individuals in the local area or those visiting the specific region where the museum is located. The target audience would consist of residents of Dallas, nearby cities, and tourists visiting the area.

vii. Lifestyle

The target audience for Future Glazier® would include individuals with an active and visually-driven lifestyle, often engaged in social media platforms and seeking unique and shareable experiences. This could include influencers, social media enthusiasts, photography enthusiasts, and individuals who enjoy exploring and participating in immersive experiences.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch the Attention of Potential Clients.
• Tap Into Text Marketing.
• Use FOMO to Run Photo Promotions.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with other social media influencers and related organizations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for each of our clients.
• Create an efficient content marketing strategy.
• Create a community for our freelance marketers and influencers.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

Future Glazier® Selfie Museum, Inc. will adopt the following pricing strategies:

• Cost-Plus Pricing
• Value-Based Pricing
• Competitive Pricing
• Dynamic Pricing
• Bundle Pricing

Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.

5. Sales and Distribution Plan

a. Sales Channels

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, freelance marketers, and social media influencers to help refer clients to us.

Future Glazier® Selfie Museum, Inc. will also leverage the 4 Ps of marketing which is place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our patients and donors.

b. Inventory Strategy

The fact that we will need selfie museum supplies per time means that Future Glazier® Selfie Museum, Inc. will operate an inventory strategy that is based on a day-to-day methodology to follow for ordering, maintaining, and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Future Glazier® Selfie Museum, Inc. will make available to its donors and contributors;

• Bank Transfers
• Credit or Debit Card
• Cash
• Checks
• Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

Return Policy

As a selfie museum Center, we will implement a return policy that allows customers to cancel their booking or reschedule for a future date if they are unable to attend due to unforeseen circumstances.

Incentives

To encourage repeat business and positive customer reviews, we will offer various incentives to customers. We will offer loyalty programs where customers earn points for every visit and can redeem them for discounts or freebies. We will also offer special discounts to customers who refer friends or family to our selfie museum.

We will also offer promotions or themed events during holidays or special occasions, such as Halloween or Valentine’s Day.

Guarantees

As a selfie museum Center, we will guarantee the safety and quality of our services to our customers. We will do this by ensuring that all equipment and facility are well-maintained and that all staff are trained in safety protocols and are available to assist customers as needed.

e. Customer Support Strategy

Our customer support strategy will involve ensuring that clients can contact our selfie museum business through multiple communication channels, such as email, phone, and social media.

We will also make sure that all contact information is clearly displayed on the business’s website and promotional materials. We will foster a culture of putting clients first, where staff are trained to listen actively and empathize with clients’ needs.

We will encourage staff to go the extra mile to ensure clients feel valued and supported. We will implement a CRM system to manage client data, track appointments, and follow-up activities.

6. Operational Plan

Our operational plan will involve developing and marketing a range of selfie museum programs and services that cater to clients with different needs, including children and people with disabilities, veterans, and professionals.

Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnerships and referrals that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Selfie Museum Center?

• Before opening the doors, staff at the center typically clean the facility, inspect the equipment, and make sure everything is in good condition for customers.
• Conducting selfie museum sessions
• Throughout the day, staff members monitor customers and the facility to ensure that everyone is following safety protocols and that equipment is in good working condition. They may also restock supplies or perform minor maintenance tasks as needed.
• Staff members also answer questions from customers regarding the facility, booking inquiries, or general inquiries about the game.
• At the end of the day, staff members clean up the facility and prepare it for the next day

b. Production Process

There is no production process when it comes to a selfie museum business.

c. Service Procedure

Once the center is open, staff members greet customers, check them in, and provide a brief orientation on safety procedures and the rules of the selfie museum. Staff members then assist customers in selecting their backgrounds and accessories and provide instructions on proper selfie-taking in the museum.

Throughout the day, staff members monitor customers and the facility to ensure that everyone is following safety protocols and that equipment is in good working condition. They may also restock supplies or perform minor maintenance tasks as needed.

Staff members also answer questions from customers regarding the facility, booking inquiries, or general inquiries about the game.

d. The Supply Chain

Future Glazier® Selfie Museum, Inc. will establish a business relationship with wholesale supplies of selfie museum supplies and merchandise.

e. Sources of Income

Future Glazier® Selfie Museum, Inc. makes money from;

• Booking fees
• Walk-in fees
• Private events such as corporate team building activities, birthday parties, or bachelor/bachelorette parties for which they charge a flat fee.
• Food and beverage sales
• Merchandise sales
• Memberships and loyalty programs
• Advertising and sponsorships.

7. Financial Plan

a. Amount Needed to Start Our Selfie Museum?

Future Glazier® Selfie Museum, Inc. would need an estimate of $1.2 million to successfully set up our selfie museum center in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding, and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $550,000.
• Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $70,000
• Start-up inventory – $85,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Equipment and maintenance – $250,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Future Glazier® Selfie Museum, Inc. will not build a new facility for our selfie museum center; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Selfie Museum Business?

• Rent or Lease
• Utilities such as electricity, water, heating, and cooling.
• Staffing Costs
• Maintenance and Repairs
• Marketing and Advertising
• Insurance
• Licensing and Permits
• Purchasing and replenishing supplies and props for the museum, including decorations, backdrops, costumes, props, signage, and other materials needed to create and maintain the immersive experience.
• Upgrading or maintaining technology and equipment such as lighting systems, audiovisual equipment, photo booths, cameras, and other technical components
• General administrative expenses such as office supplies, software subscriptions, accounting services, legal fees, and other overhead costs associated with running the business.

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $65,000 per year
• Facility Manager – $45,000 per year
• Accountant (Cashier) – $40,0000
• Marketing and Sales Officer – $39,000 per year
• Instructor (Assistants) – $37,000 per year
• Customer Care Executive (Front Desk Officer) – $35,396 per year
• Cleaners – $28,000 per year
• Security Officers – $25,150 per year.

f. How Do You Get Funding to Start a Selfie Museum Business?

• Raising money from personal savings and sale of personal stocks and properties
• Applying for a loan from your bank/banks
• Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from our family members and friends.

8. Financial Projection

a. How Much Should You Charge for Your Product/Service?

The admission fees for selfie museums typically range from $15 to $40 per person for a standard adult ticket. However, we will offer discounted rates for children, students, seniors, or group bookings. VIP packages or enhanced experiences with additional perks or access may have higher prices.

b. Sales Forecast?

• First Fiscal Year (FY1): $300,000
• Second Fiscal Year (FY2): $420,000
• Third Fiscal Year (FY3): $520,000

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1): (20% of revenue generated)
• Second Fiscal Year (FY2): (30% of revenue generated)
• Third Fiscal Year (FY3): (35% of revenue generated)

d. Profit Margin of a Selfie Museum Product/Service

The ideal profit margin we hope to make at Future Glazier® Selfie Museum, Inc. will be between 10 and 25 percent on service charges. This refers to our profit as a percentage of our total cost.

9. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

Future Glazier® Selfie Museum, Inc. will grow our selfie museum business by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the tenth year.

b. Where do you intend to expand to and why?

Future Glazier® Selfie Museum, Inc. plans to expand to

• Provo, Utah
• College Station, Texas
• Logan, Utah
• Manhattan, Kansas
• Ames, Iowa
• Orem, Utah
• Bloomington, Indiana
• Athens, Ohio
• State College, Pennsylvania
• Lubbock, Texas.

The reason we intend to expand to these locations is the fact that these cities have a promising market for selfie museum centers and indoor sports entertainment centers generally. Please note that these cities are often home to universities or colleges, which contribute to a significant proportion of young residents who are the target market for selfie museums.

10. Exit Plan

The founder of Future Glazier® Selfie Museum, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Michael Logan is already grooming his son Mark Logan to take over from him. Mark Logan is at the moment being groomed to go through the company’s employment process without any bias.