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Christmas Tree Farming Business Plan [Sample Template]

Christmas Tree Farming Business

Are you about starting a Christmas tree farm? If YES, here is a complete sample Christmas tree farming business plan template & feasibility report you can use for FREE.

Although the market for Christmas tree farming business is considered a seasonal business, but it is indeed a business that can fetch you additional incomes. This kind of business is suitable for those who are looking towards building multiple strings of income.

The truth is that, one of the big attractions of Christmas tree farming is the small amount of work it takes. Little is required for the first four years, and then an annual pruning helps the trees bush out for the fuller shape that buyers prefer.

A Sample Christmas Tree Farming Business Plan Template

1. Industry Overview

Christmas tree farming business is a line of business that is categorized under the Plant & Flower Growing industry and basically, players in this industry grow nursery plants, such as trees and shrubs; flowering plants, such as foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, such as Christmas trees and cottonwoods et al.

These flowery and nursery plants can either be grown under cover or in an open field. If you are conversant with Christmas tree farming, you will noticed that in the united states, the three most popular Christmas trees are Balsam fir, Douglas fir and Scotch pine.

Balsam fir is a popular tree species in the eastern part of the U.S., where colder winters and cool summers provide ideal growing conditions for them. While Balsam fir has a natural cone shape, hence it needs fewer shearing it to look just as perfect as an ideal Christmas tree.

In the northwest part of the United States, Douglas fir is the most widely grown Christmas tree. It holds its needles after cutting and is also naturally cone shape, so it needs minimal shaping as well. Douglas fir prefers a mild growing climate, with well-drained soil.

Scotch pine is popular with Christmas trees farmers in the U.S because it is a fast grower in a wide range of soils and climates. According to recent report published by the American Christmas Tree Association, the average price of a tree at a u-cut lot was $46 last year. With 200 ready-to-harvest trees per acre, that’s $9,200.

As the costs of growing Christmas trees are mostly labor for maintenance, such as mowing for weed control and shearing the young trees, a start – up Christmas tree farmer who does their own labor rather than employing professionals can largely maximize profits as against spreading it on overheads.

Report published by IBISWORLD shows that the Plant and Flower Growing industry has fared poorly in the five-year period. The report also stated that, the influx of low-cost cut flower imports from Colombia and Ecuador has had a staggering negative effect on domestic farmers, decreasing industry revenue.

The report also projected that in the coming years; the revenue generated in this industry will decline, hampered by weak demand from florists and nurseries and by import competition. While the overall US economy is no longer in a recession, weak discretionary spending will continue to strain flower sales throughout the year.

The Plant and Flower Growing industry is indeed a fast growing industry and pretty much active in countries such as United States of America, Columbia, China, Ecuador, Italy, France, united kingdom and Singapore et al.

Statistics has it that in the United States of America alone, there are about 32,908 registered and licensed plant and flower growing / Christmas tree farming companies responsible for employing about 196,421 people and the industry rakes in a whooping sum of $13 billion annually.

The industry is projected to enjoy -3.6 percent annual growth. It is important to state that there is no company with a lion share of the available market in this industry in the United States of America

One thing is certain about Christmas tree farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell you’re your Christmas trees and other plants and flowers simply because there is always a ready market for products from this industry.

2. Executive Summary

Carissa & Coleman Christmas Trees®, LLC is a registered and licensed plant and flower growing company that will based in Miami Beach, Florida – United States of America and we will have active presence in other cities such as Green acres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al.

We chose to operate in these cities because we know that our products will be in high demand due to the demographic composition of Florida.

Aside from Christmas trees, Carissa & Coleman Christmas Trees®, LLC we will also be involved in growing other related plants such as; nursery stock crops, annual bedding and garden plants, potted flowering plants, foliage plants, potted herbaceous perennials, cut flowers and cut cultivated greens, and propagative floriculture materials.

Carissa & Coleman Christmas Trees®, LLC is in the plant and flower growing industry because we want to leverage on the vast opportunities available and advancement in the agriculture industry. We are well positioned to become one of the leading Christmas trees farmers in the United States of America, which is why we have been able to source for the best hands and resources to run the business with.

We have put process and strategies in place that will help us employ best practices when it comes to bringing out the best in this line of business.

Carissa & Coleman Christmas Trees®, LLC is a private registered company that is owned by Carissa Spencer and her husband Coleman Spencer. The company will be fully and single handedly managed and financed by the owners – Carissa and Coleman Spencer and their immediate family members at least for a period of time.

3. Our Products and Services

Carissa & Coleman Christmas Trees®, LLC is company that will be involved in Christmas tress cum plan and flower farming for the United States’ market. We will ensure that we do all that is permitted by the law in the United States of America to maximize profits and achieve our business goals and objectives.

These are the areas we will concentrate on in our plant and flower growing business. If need arises we will definitely add more agriculture produce to our list;

  • Christmas Trees
  • Nursery stock crops
  • Annual bedding and garden plants
  • Potted flowering plants
  • Foliage plants
  • Potted herbaceous perennials
  • Cut flowers and cut cultivated greens
  • Propagative floriculture materials

4. Our Mission and Vision Statement

  • Our Vision is to become one of the top 10 Christmas tree farming brand not just in the United States of America but also on the global stage.
  • Our mission statement as a Christmas tree farm is to go into full – time commercial cultivation of Christmas trees and other similar nursery plants and flowers that will not only be patronized in the United States of America, but also exported to other parts of the world.
  • We want our Christmas trees and other flowers and nursery plants to flood the nooks and crannies of the United States.

Our Business Structure

Carissa & Coleman Christmas Trees®, LLC is a Christmas tree farming business that intend starting small in Miami Beach – Florida, but hope to grow big in order to compete favorably with leading plants and flowers growing companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Carissa & Coleman Christmas Trees®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Operating Officer
  • General Farm Manager
  • Administrator / Accountant
  • Farm Workers / Field Workers
  • Sales and Marketing Executive
  • Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

General Farm Manager

  • Represent the organization’s interest at various stakeholders meetings
  • Responsible for overseeing the accounting, costing and sale of farm produce after harvest
  • Uses IT systems and software to keep track of people and progress of the growth of crops, fishes, birds and animals
  • Responsible for carrying out risk assessment
  • Providing advice on the management of farming activities across all section
  • Ensures compliance during project executions
  • Supervise other section manager
  • Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
  • Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Handles all financial transactions for the company
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily farming activities across the various farming sections.

Administrator / Accountant

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for financial forecasting and risks analysis.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Farm Workers / Field Workers

  • Responsible for carrying out core activities such as; nursery stock crops, annual bedding and garden plants, potted flowering plants, foliage plants, potted herbaceous perennials, cut flowers and cut cultivated greens, and propagative floriculture materials
  • Responsible for pruning, shearing / maintenance of Christmas trees and other nursery plants and flowers
  • Handles Sod installation / hydro – seeding
  • Handles weeding or fertilizer and / or pest control application
  • Handles tree care / maintenance services
  • Assists in transport working tools and equipment from the office (store) to site and back to the office
  • Works closely with the General Farm Manager to achieve the organizations’ goals and objectives

Sales and Marketing Officer

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company

Front Desk / Customer’s Service Officer

  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s farm produce
  • Manages administrative duties assigned by the HR manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries

6. SWOT Analysis

Carissa & Coleman Christmas Trees®, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard Christmas tree farming business that will favorably compete with leading plants and flower growers in the United States of America and in the rest part of the world.

As a world – class Christmas tree farming company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Carissa & Coleman Christmas Trees®, LLC;

  • Strength:

Our strength as a Christmas tree farming company is the fact that we have healthy relationships with loads of major players in the industry; both suppliers and buyers within and outside of the United States. We have some of the latest Christmas tree, nursery plants and flower farming tools and equipment that will help us grow these plants in commercial quantities with less stress.

Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the Christmas tree farming line of business in the whole of Miami Beach – Florida under our payroll.

  • Weakness:

Our weakness could be that we are a new Christmas tree farming business in the United States; it might take some time for our organization to break into the market and gain acceptance especially from well – established clients in the already saturated and highly competitive plants and flowers grower industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

  • Opportunities:

The opportunities that are available to us cannot be quantified, we know that a large percentage of the population in the United States of America decorate their houses and yard with Christmas trees during Christmas and also loads of households, religious organizations and corporate organizations plant flowers around their premises. We are ready to take advantage of any opportunity that is available in the industry.

  • Threat:

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new Christmas tree farming company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trends

Report published by IBISWORLD shows that the Plant and Flower Growing industry has fared poorly in the five-year period. The report also stated that, the influx of low-cost cut flower imports from Colombia and Ecuador has had a staggering negative effect on domestic farmers, decreasing industry revenue.

The report also projected that in the coming years; the revenue generated in this industry will decline, hampered by weak demand from florists and nurseries and by import competition. While the overall US economy is no longer in a recession, weak discretionary spending will continue to strain flower sales throughout the year.

It is on records that revenue generated by Christmas tree farming / plants and flowers grower industry has maintained positive growth. This is so because in recent time, a growing number of individuals earned additional income, resulting in high demand.

Lastly, another common trend in the Christmas trees farming line of business is that most players in the industry are no longer concentrating only on Christmas tree farming. They now find it easier to add other related plants such as; nursery stock crops, annual bedding and garden plants, potted flowering plants, foliage plants, potted herbaceous perennials, cut flowers and cut cultivated greens, and propagative floriculture materials.

8. Our Target Market

As you would expect, the target market of those who are the end users of Christmas trees, nursery plants and flowers and also those who benefits from the business value chain of the plants and flowers grower industry is all encompassing; it is far – reaching.

In view of that, we have created strategies that will enable us reach out to various households and organizations that would need our Christmas trees, nursery plants and flowers. Below is a list of the people and organizations that we have specifically market our products and services to;

  • Households
  • Corporate organizations
  • Churches
  • Government agencies
  • Landscapers
  • Interior and exterior décor companies
  • Facility and Estate managers

Our Competitive Advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income and a business like Christmas tree farming is not an exception.

Carissa & Coleman Christmas Trees®, LLC is fully aware that there are competitions when it comes to selling Christmas trees, flowers and other nursery plants all over the globe, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in Miami Beach – Florida and in other cities through the state of Florida.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable farming processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Our competitive advantage lies in the power of team and we have healthy relationships with loads of major players in the industry; both suppliers and buyers within and outside of the United States. We have some of the latest Christmas tree, nursery plants and flower farming tools and equipment that will help us grow these plants in commercial quantities with less stress.

Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the Christmas tree farming line of business in the whole of Miami Beach – Florida under our payroll.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we will operate an all – round standard Christmas tree farming business that will also engage in nursery stock crops, annual bedding and garden plants, potted flowering plants, foliage plants, potted herbaceous perennials, cut flowers and cut cultivated greens, and propagative floriculture materials. With this, we will be able to take advantage of all the available opportunities within the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups Christmas trees farming companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Carissa & Coleman Christmas Trees®, LLC is in the Christmas tree farming business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives.

Below are the sources we intend exploring to generate income for Carissa & Coleman Christmas Trees®, LLC;

  • Christmas Trees
  • Nursery stock crops
  • Annual bedding and garden plants
  • Potted flowering plants
  • Foliage plants
  • Potted herbaceous perennials
  • Cut flowers and cut cultivated greens
  • Propagative floriculture materials

10. Sales Forecast

From the survey conducted, we were are able to discover that the sales generated by an average Christmas tree farm depends on the size of the farm, and other related plants that they are involved in.

We have perfected our sales and marketing strategies and we are set to hit the ground running and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income / profits from the year of operations and build the business from survival to sustainability.

We have been able to critically examine the plants and flowers grower industry cum Christmas trees farming business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of Christmas trees farming company that we will be operating. Below are the projections that we were able to come up with for the first three years of running Carissa & Coleman Christmas Trees®, LLC;

  • First Fiscal Year-: $140,000
  • Second Fiscal Year-: $300,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are quite aware that the reason why some Christmas tree farming companies hardly make good profits is their inability to sell off their farm produce as at when due.

Our sales and marketing team will be recruited based on their vast experience in the Christmas tree farming / plant and flowers growers industry and they will be trained on a regular basis so as to be well equipped to meet their set targets and the overall business goal of Carissa & Coleman Christmas Trees®, LLC.

Our goal is to grow Carissa & Coleman Christmas Trees®, LLC to become one of the leading Christmas trees farming company in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Miami Beach – Florida but also in other cities in the United States of America and the world at large.

Over and above, we have perfected our sale and marketing strategies first by networking with stakeholders in the industry who are likely to become our customers. In summary, Carissa & Coleman Christmas Trees®, LLC will adopt the following strategies in marketing our farm produce;

  • Introduce our Christmas tree farming company by sending introductory letters alongside our brochure to landscaping and lawn care companies and other key stake holders in the beautification industry.
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Join local chambers of commerce and industries with the aim of marketing our products
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our Christmas tree farming business. Below are the platforms you can leverage on to boost our Christmas tree farm brand and to promote and advertise our business;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our business
  • Install our Bill Boards on strategic locations all around Miami Beach – Florida
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations and residence in our target areas by calling them up and informing them of Carissa & Coleman Christmas Trees®, LLC and the farm produce we sell
  • List our Christmas tree farm in local directories / yellow pages
  • Advertise our Christmas tree farm in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

Some of the factors that will help you sell your Christmas trees, nursery plants and flowers at the right price that will guarantee that you make profit is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there are natural disasters in the location where you have your Christmas tree farms, then it will directly affect the prices of your farm produce.

Over and above, if you want to get the right pricing for your Christmas trees, nursery plants and flowers, then you should ensure that you choose a good location for Christmas trees farm, choose a good breed / seeds that will guarantee bountiful harvest, cut the cost of running your farm to the barest minimum and of course try as much as possible to attract buyers to your farm as against taking your farm produce to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our Christmas trees, nursery plants and flowers is to sell them at competitive prices hence we will do all we can to ensure that the prices of our farm produces are going to be what other Christmas tree farmers would look towards beating.

One thing is certain, the nature of Christmas tree farming business makes it possible for farmers to place prices for their farm produces based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss. The easier you sell off your harvest the better for your business.

  • Payment Options

The payment policy adopted by Carissa & Coleman Christmas Trees®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payments options that Carissa & Coleman Christmas Trees®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our Christmas trees, nursery plants and flowers.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. When it comes to setting up a Christmas tree farm business, the resources, supplies and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a Christmas tree farm; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Carissa & Coleman Christmas Trees®, LLC in Miami Beach – Florida, U.S;

  • The Total Fee for incorporating the Business (Christmas tree farm) in United States of America – $750.
  • The budget for key insurance policies, permits and business license – $2,500
  • The amount needed to hire business consultants – $2,000
  • The amount needed to acquire / lease a farm land  – $50,000
  • The amount required for preparing the farm land (for Christmas trees, nursery plants and flower cultivation  and fencing et al) – $30,000
  • The cost for acquiring the required working tools and equipment / machines / flower pots et al– $200,000
  • The amount required for purchase of seedlings and mineral nutrients solutions – $20,000
  • The Cost of Launching an official Website – $600
  • The amount required for payment of workers for a period of 3 months – $100,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $300,000 to start a medium scale but standard Christmas trees farm business in the United States of America.

Basically, the nature of Christmas trees farm does not require an office space, most people that run Christmas tree farms operate directly from their farms. But we have decide to open a small liaison office; a place where administrative jobs will be carried out.

Generating Funds / Startup Carissa & Coleman Christmas Trees®, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as Christmas tree farming business.

No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through. Carissa & Coleman Christmas Trees®, LLC is a family business that will be owned by Carissa and Coleman Spencer and their immediate family members.

They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Carissa & Coleman Christmas Trees®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell our Christmas trees, nursery plants and flowers a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Carissa & Coleman Christmas Trees®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Leasing of farm land in Miami Beach – Florida: Completed
  • Conducting Feasibility Studies: Completed
  • Start – up Capital Generation: Completed
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Building /construction of fish ponds, cattle ranch, and poultry: In Progress
  • Purchase of the needed working tools, machines and equipment: Completed
  • Creating Official Website for the Company: In Progress
  • Creating awareness for the business (Business PR): In Progress
  • Farm land Treatment, Health and Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (Christmas trees, nursery plants and flower merchants, transporter / haulage and suppliers of seeds, mineral nutrient solutions, pesticides and insecticides): Completed