How to Start a Cheerleading Gym Business

A cheerleading gym is a specialized facility where individuals, typically children and teenagers, receive training and instruction in cheerleading.

It is a dedicated space designed to accommodate the specific needs of cheerleading, including safety equipment, and various training apparatus.

Cheerleading gyms offer structured programs led by experienced coaches who teach cheerleading techniques, stunts, tumbling skills, jumps, dances, and routines.

These facilities provide a supportive and focused environment where aspiring cheerleaders can improve their skills, learn teamwork, and prepare for performances and competitions.

Cheerleading gyms can be independent facilities or part of larger sports complexes. They are equipped with specialized equipment such as tumbling mats, spring floors, trampolines, spotting rigs, and cheerleading-specific apparatus like stunt stands and balance beams.

Steps on How to Start a Cheerleading Gym

1. Conduct Market Research

When conducting market research for a cheerleading gym is essential to understand your target audience, identify competition, and determine the demand for your services.

You need to assess the demand for cheerleading gyms in your area, understand the demographics of your target audience, evaluate the competition, or gather feedback on potential services and pricing.

Identify other cheerleading gyms or similar sports facilities in your area. Analyze their offerings, pricing, target audience, and reputation. Understanding the competition will help you position your gym effectively and identify unique selling points.

Finally, once you have gathered and analyzed the market research data, refine your business strategy accordingly. This may involve adjusting your target market, developing unique selling propositions, tailoring your training programs, or devising effective marketing and advertising strategies.

a. Who is the Target Market for Cheerleading Gym?

• Children and teenagers
• Parents and guardians
• Schools and educational institutions
• Competitive cheerleaders
• Recreational cheerleaders
• Adults and college students.

b. Is Cheerleading Gym a Profitable Business?

Yes, a cheerleading gym can be a profitable business if managed effectively and supported by strong market demand.

c. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to cheerleading gyms.

d. Who are the Major Competitors?

• California All Stars
• Maryland Twisters
• Top Gun All Stars
• Cheer Extreme
• Woodlands Elite
• World Cup All Stars
• Midwest Cheer Elite
• Spirit of Texas
• Stingray All Stars
• Cheer Athletics
• ICE All-Stars
• Rockstar Cheer
• California Flyers
• East Celebrity Elite
• Cheer Force One
• Prodigy All-Stars
• Cheer Tyme
• Premier Athletics
• Champion Cheer
• ACE Cheer Company.

e. Are There County or State Regulations or Zoning Laws for Cheerleading Gyms?

Yes, there are county and state regulations and zoning laws that apply to cheerleading gyms in the United States. But it is important to note that regulations and zoning laws for cheerleading gyms in the United States can vary significantly depending on the specific county, state, and even local jurisdiction.

The regulations may encompass various aspects such as licensing, permits, land use, safety codes, and business operations.

For example, most jurisdictions require businesses, including cheerleading gyms, to obtain the necessary licenses and permit to operate legally. These requirements can vary by state and local government. Contact your local city or county government offices or visit their websites to determine the specific licensing requirements for your area.

So also, depending on your business setup, you may need to comply with safety and building codes to ensure the facility and equipment meet specific standards. This may include considerations such as fire safety, accessibility, emergency exits, ventilation, and more. Check with your local building or fire department for the applicable codes and regulations.

f. Is There a Franchise for a Cheerleading Gym?

Yes, there are franchise opportunities for cheerleading gyms and some of them are:

• The Little Gym
• i9 Sports
• Spirit Athletics
• Top Gun All-Stars
• USA Ninja Challenge
• Cheer Tyme
• The Cheerleading Worlds
• Tumble Techs
• United Cheerleading Association
• Rockstar Cheer.

g. What Do You Need to Start a Cheerleading Gym?

• Business plan
• Legal structure
• Licenses and permits
• A standard facility in a suitable location
• Supplies
• Employees
• Marketing and advertising
• Funding

2. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for a cheerleading gym business are;

Creative Cheerleading Gym Business Name ideas

• Elite® Cheer Academy
• Cheer Fusion™
• Star Power® Cheer
• Victory© Cheer Center
• Tumble and Cheers™
• Cheer Dynamics®
• Jumpstart® Cheerleading
• Powerhouse® Cheer Gym
• All-Star Spirit™
• Cheer Central™
• Apex Cheer© Athletics
• Superstar® Cheer Academy
• Cheer Prodigy™
• Ultimate™ Cheer Hub
• Cheer Elevation®
• High Flyer© Cheer Gym
• Spirit Squad® Studios
• Dynamic© Cheer Zone
• CheerLuxe® Athletics
• Victory Vortex™ Cheer.

3. Register Your Business

a. What Type of Business Structure is Best for Cheerleading Gym?

The best type of business structure for a cheerleading gym depends on several factors, including the size of the business, the number of owners, and the level of personal liability exposure the owners are willing to accept.

However, we usually recommend a limited liability company (LLC) for cheerleading gyms. An LLC is a popular choice for startup businesses because it offers personal liability protection for the owners while allowing them to be taxed as a pass-through entity.

This means that the profits and losses of the business are passed through to the owners’ personal tax returns, avoiding double taxation. Ultimately, the best business structure for a cheerleading gym will depend on factors such as the ownership structure, the club’s goals and objectives, and the type of services and activities offered.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Cheerleading Gym?

• Business License
• Building permit
• Fire safety license and permit
• Healthcare-related permits
• Professional license
• Environmental permit
• Zonal permit.

d. What Type of Certification is Needed to Open a Cheerleading Gym?

Here are some certifications that you or your trainers may consider:

• Instructor Certifications
• Coaching Certifications
• First Aid and CPR Certifications.

e. What Documents are Needed to Open a Cheerleading Gym?

• Business plan
• Business License
• Employer Identification Number (EIN)
• State-specific licenses and permits
• Building permit
• Fire safety license and permit
• Healthcare-related permits
• Professional license
• Music license
• Environmental permit
• Zonal permit
• Insurance policies

f. Do You Need a Trademark, Copyright, or Patent?

A cheerleading gym may need a trademark and/or copyright, but typically not a patent. A cheerleading gym may want to trademark its name or logo to prevent others from using the same or similar names or logos.

A cheerleading gym may want to copyright original materials such as training manuals, brochures, newsletters, or other written or artistic works it creates, to prevent others from using or reproducing them without permission. Cheerleading gyms typically do not create new or unique inventions or discoveries that would require patent protection.

4. Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Cheerleading Gym?

When it comes to starting a cheerleading gym, the startup costs could range from as low as $150,000 to over $1 million. This is so because the cost of securing a facility, equipment, furnishing, and startup inventory for a high-end cheerleading gym is on the high side.

b. What are the Costs Involved in Starting a Cheerleading Gym?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,800.
• Marketing, Branding, and Promotions – $2,000.
• Business Consultant Fee – $2,500.
• Insurance – $8,800.
• Rent/Lease – $120,000
• Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills et al) – $40,000
• Store Equipment (cash register, security, ventilation, signage) – $6,350
• Equipment, Furniture, and Supplies – $50,000
• Website: $1,200
• Opening party: $5,000
• Miscellaneous: $5,000

c. What Factors Determine the Cost of Opening a Cheerleading Gym?

• The size of the cheerleading gym
• The choice of location
• The required licenses and permits
• The cost of hiring and paying a business consultant and attorney
• The cost of branding, promotion, and marketing of the cheerleading gym
• The cost of furnishing and equipping the cheerleading gym – facility
• The cost of the insurance policy covers
• The cost of registering the business
• Cost of recruiting and training your staff
• The cost of the purchase and customizing of uniforms, shoes, and caps for your employees
• The cost for the grand opening of the cheerleading gym.

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Yes, you will need to build or lease a facility for your cheerleading gym. The cost of building a facility will depend on several factors, such as the size of the facility, location, and the types of amenities and services you plan to offer. If you plan to build a new facility, the cost will likely be higher than if you lease or renovate an existing facility.

e. What are the Ongoing Expenses of a Cheerleading Gym?

• Payroll and employee benefits such as health insurance, retirement plans, and workers’ compensation insurance.
• Facility maintenance
• Utilities such as electricity, gas, water, and sewer.
• Property taxes
• Insurance such as liability insurance, property insurance, and workers’ compensation insurance.
• Equipment and supplies such as mats, stunt stands, spring floors, and spotting rigs
• Marketing and advertising such as brochures, website development, and social media advertising.
• Professional fees such as accounting, legal, and consulting services.
• Membership administration such as membership databases, billing, and collections.

f. What is the Average Salary of your Staff?

• Gym Owner/Manager- $65,000 per year
• Head Coach – $48,000 per year
• Assistant Coaches or Tumbling Instructor – $35,000 per year
• Administrative Assistants – $34,000 per year
• Receptionist – $32,000 per year
• Cleaners – $30,000 per year
• Security Guards – $28,000 per year

g. How Do You Get Funding to Start a Cheerleading Gym?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and your friends.

5. Write a Business Plan

a. Executive Summary

Sharon Ruxton™ Cheerleading Gym, Inc. is an exciting new venture that aims to bring high-quality cheerleading training and instruction to the vibrant city of Atlanta, Georgia. Our gym will provide a safe and supportive environment where athletes of all ages and skill levels can develop their cheerleading abilities, build confidence, and achieve their goals.

Our gym stands out through our commitment to excellence in coaching, personalized attention to each athlete, and dedication to safety.

Our experienced coaching staff, led by Sharon Ruxton, a highly regarded industry professional, will bring their expertise and passion to guide and inspire our athletes. We will maintain state-of-the-art equipment and implement industry best practices to prioritize safety and prevent injuries.

b. Products and Service

Sharon Ruxton™ Cheerleading Gym, Inc. will offer a comprehensive range of cheerleading programs, including tumbling classes, stunting instruction, choreography sessions, and competitive team training. We will provide a structured curriculum that focuses on skill development, teamwork, and physical fitness, ensuring our athletes are well-prepared for performances and competitions.

c. Mission Statement

At Sharon Ruxton™ Cheerleading Gym, Inc., our mission is to empower athletes through exceptional cheerleading instruction and training. We strive to foster a supportive and inclusive environment where individuals of all ages and skill levels can develop their cheerleading abilities, build confidence, and achieve their personal best.

Through our commitment to safety, excellence in coaching, and a focus on teamwork, we aim to inspire our athletes to reach their full potential on and off the mat.

Vision Statement

Our vision is to be recognized as Atlanta’s premier cheerleading gym, setting the standard for excellence in training, performance, and sportsmanship. We aspire to cultivate a strong cheerleading community by instilling a passion for the sport, nurturing talent, and fostering lifelong friendships.

d. Goals and Objectives

The goals and objectives of a cheerleading gym are to provide a structured curriculum that focuses on skill development, teamwork, and physical fitness, ensuring our athletes are well-prepared for performances and competitions.

e. Organizational Structure

• Gym Owner/Manager
• Head Coach
• Assistant Coaches or Tumbling Instructors
• Administrative Assistant
• Receptionist
• Cleaners
• Security Guards

Marketing Plan

a. SWOT Analysis

Strength:

• Our gym will have a highly experienced coaching staff led by Sharon Ruxton, a respected industry professional
• We prioritize the safety of our athletes by implementing industry best practices, maintaining state-of-the-art equipment, and providing comprehensive safety protocols.
• We offer a wide range of cheerleading programs, including tumbling classes, stunting instruction, choreography sessions, and competitive team training, catering to the diverse needs and skill levels of our athletes.
• We provide individualized attention to each athlete, fostering a supportive and inclusive environment that allows them to develop their skills and reach their full potential.
• Being located in Atlanta, a city with a strong cheerleading culture and demand for professional training facilities, provides us with a valuable market opportunity and access to a large customer base.

Weakness:

• As a new gym, we may face initial challenges in establishing brand awareness and competing with established cheerleading gyms in the area.
• Managing initial startup costs, including facility setup, equipment purchase, and marketing expenses, may require careful financial planning and budget management.

Opportunities:

• Atlanta has a thriving cheerleading community, including schools, colleges, and community programs, providing ample opportunities for us to attract and serve a diverse customer base.
• Forming partnerships with local schools, sports teams, and community organizations can help expand our reach and attract more athletes to our gym.
• By producing successful competitive teams, winning awards, and gaining recognition in competitions, we can enhance our reputation and attract more athletes seeking high-level training.

Threat:

• There are already established cheerleading gyms in Atlanta, and competing for market share may require differentiating ourselves through unique offerings, superior coaching, and exceptional customer service.
• Economic downturns or fluctuations in disposable income may impact customers’ ability to afford cheerleading gym memberships or services.
• Changes in cheerleading trends, such as shifts in popular routines, techniques, or competition formats, may require us to stay agile and adapt to meet the evolving preferences of our target market.

b. How Does Cheerleading Gyms Make Money?

Cheerleading gyms generate revenue through various channels. Here are some common ways cheerleading gyms make money:

• Membership Fees
• Class Fees
• Competitive Team Fees
• Private Lessons
• Camps and Clinics
• Merchandise Sales
• Birthday Parties and Events
• Sponsorships and Advertising.

c. Payment Options

• Credit or Debit Card
• Cash
• Electronic Payment Systems such as PayPal or Venmo
• Cheques
• Bank Transfers.

d. Sales & Advertising Strategies

• Utilize online advertising platforms such as Google Ads, social media ads (Facebook, Instagram), and display advertising to reach your target audience.
• Maintain an active presence on popular social media platforms like Facebook, Instagram, and Twitter.
• Regularly post engaging content, including photos, videos, promotions, and updates about upcoming events or attractions.
• Encourage customers to share their experiences and use relevant hashtags to expand your reach.
• Collaborate with local influencers or bloggers who have a significant following among your target audience.
• Build an email list of customers and potential customers who have shown interest in your cheerleading gym.
• Encourage your existing customers to refer their friends and family to your cheerleading gym.
• Forge partnerships with complementary businesses in your area, such as schools, and community organizations.
• Organize special events, themed nights, or promotional offers to attract new customers and create excitement. Examples include family fun days, holiday-themed events, discounted admission days, or exclusive packages for large groups or school outings.

Financial Projection

a. How Much Should You Charge for Your Product/Service?

Cheerleading gyms in the United States employ various pricing models depending on their specific business structure and the services they offer.

b. How Much Profit Do Cheerleading Gym Owners Make a Year?

The profit that cheerleading gym owners can make in a year can vary significantly depending on several factors such as the size of the business, its location, the number of clients, the pricing strategy, and the expenses involved in running the business.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the cheerleading gym
• The service and product offerings of the cheerleading gym
• The location of the cheerleading gym is covering
• The management style of the cheerleading gym
• The business approach of the cheerleading gym
• The advertising and marketing strategies adopted by the cheerleading gym.
• The number of years the cheerleading gym is in business

d. What is the Profit Margin of a Cheerleading Gym Product/Service?

On average, the profit margin for cheerleading gym products ranges from 10% to 30%, depending on the location, and service offerings.

e. What is the Sales Forecast?

Below is the sales forecast for a cheerleading gym. It is based on the location of the business and other factors as it relates to such startups in the United States.

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $380,000
• Third Fiscal Year (FY3): $460,000

6. Set Up your Shop/Office

a. How Do You Choose a Perfect Location for a Cheerleading Gym?

• The demography of the location.
• The demand for the services offered by cheerleading gyms in the location
• The purchasing power of businesses and residents in and around the location
• Accessibility of the location
• The number of cheerleading gyms in and around the location
• The local laws and regulations in the community/state
• Traffic, parking, and security et al

b. What State and City is Best to Open a Cheerleading Gym?

• Overland Park, Kansas
• Cary, North Carolina
• Franklin, Tennessee
• Bellevue, Washington
• Ann Arbor, Michigan
• Dallas, Texas
• Plano, Texas
• Madison, Wisconsin
• Irvine, California
• Newton, Massachusetts.

c. What Equipment is Needed to Operate a Cheerleading Gym?

• Mats (Gymnastics-style tumbling mats, crash mats, and landing mats are commonly used)
• Tumble Tracks and Rod Floors
• Stunt and Tumbling Equipment such as stunt stands, spotting belts or harnesses, bases, flyers, and spotting platforms.
• Training Aids such as balance beams, balance trainers, handstand bars, foam rollers, and resistance bands.
• Trampolines
• Pom Poms
• Mirrors
• Sound System
• Climbing Ropes.
• Storage and Organizational Equipment
• First Aid Kit.

7. Hire Employees

If you are looking to start a cheerleading gym, then you should make plans to hire employees because a cheerleading gym cannot be run by an individual.

8. Launch the Business Proper

Organizing an opening party for a new cheerleading gym can be a good way to introduce your business to the community and create awareness about your services.

If you want to go ahead to organize a proper launch for your cheerleading gym, then you must make sure to invite potential clients (families), key stakeholders, and other members of the community who may be interested in your services.

a. What Makes a Cheerleading Gym Successful?

• Being consistently reliable
• Excellent customer service
• Excellent facilities, services, programs, and events
• Emphasis on safety
• Efficient operations
• Compliance with regulations
• Hiring skilled and knowledgeable employees and providing ongoing training that will ensure you deliver high-quality services.

b. What Happens During a Typical Day at a Cheerleading Gym?

• Staff members arrive and prepare the facility for the day’s operations, including turning on lights, starting up attractions, and ensuring cleanliness
• Guests start arriving, and the admission process begins. This involves selling tickets, checking reservations, issuing wristbands or access cards, and providing any necessary information or instructions.
• Cheerleading routines, including choreography, formations, and transitions, are practiced during dedicated sessions. Athletes work on precision, synchronization, and performance aspects of their routines, aiming to perfect their timing and execution.
• Cheerleading gyms often schedule periodic parent meetings to provide updates, discuss upcoming events, and address any concerns or questions. Effective communication between gym staff, coaches, and parents is important for the overall success and well-being of the athletes.
• Ongoing maintenance and cleaning tasks take place throughout the day to ensure the facility remains safe, presentable and well-maintained. Staff members perform routine checks, address any maintenance issues, and keep the facility clean and tidy.
• Behind the scenes, administrative tasks are handled, such as managing reservations, updating inventory, handling financial transactions, and responding to customer inquiries or feedback. This may also include marketing activities, social media management, and staff scheduling
• Closing and end-of-day procedures.

c. What Skills and Experience Do You Need to Build a Cheerleading Gym?

• Coaching and instruction Skills
• Passion and creativity
• Top-notch organization skills
• Health and fitness experience
• Facility management skills
• Interpersonal skill
• Accounting and bookkeeping skills
• Business management skills
• Organizational skills
• Work experience in the cheerleading gym industry
• Experience in managing people and organizing events
• Experience in business administration.